Maven Insights: How to optimize your Maven course page for SEO


1. Publish a lead magnet
2. Host a free workshop with a promo code
3. Optimize your course page for SEO
4. Add details to your landing page
- Add course time commitment and schedule. This is critical information that not everyone puts on their landing page.
- Be more specific. Don’t just TELL people what you are going to teach, but SHOW them. So instead of saying “You will learn how to get more customers”, say “You’ll learn the X framework for getting more customers.” Then explain what the X framework is on the landing page. Talk about specific case studies you’ll go into, any free content they will get. Be specific.
Update on Maven marketing experiments:
We plan to expand recommendations to continue to help you connect with the right students for your course in the Maven marketplace. If you’re interested in the technical behind-the-scenes of how we’re doing this, check out this article on the Maven blog from Shreyans, our cofounder & Head of Engineering.
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