Elliott Rayner

Elliott Rayner

1.1K Subscribers

20 years turning complex products into compelling narratives.

By continuing, you agree to Maven's Terms and Privacy Policy.

Contact

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Previously at
ASICS
adidas
Babbel
ARION

Alumni reviews

Iva

Live cohort
Product Marketing & GTM Narrative for Microsoft partners · Narativa Communications

The Product Storytelling Cohort

Elliot’s course gave me the piece most product marketers are missing. We know positioning, messaging, launch and competitive intelligence. Very few of us have a process for the narrative that holds all of it together. What made it work was the structure. Every stage walked through properly, strong materials, group work in Miro, and homework that forced the thinking. I left with enough to keep building my own frameworks on top of it. If positioning and messaging are your core job, don't think twice about this one, you won't regret it.

Dan

Live cohort
Director, Narrative Strategy · Elastic N.V.

The Product Storytelling Cohort

Elliott knows storytelling. If you're a (product) marketing professional seeking to refresh or upgrade your storytelling skillset - look no further.

Wadnes Castelly

Live cohort
Founder · KAPAB Marketing Consultancy

The Product Storytelling Cohort

When I worked at TikTok, I was expected to create product narratives without ever being taught how. For years, I struggled to find someone who could explain the mechanics of great storytelling. Elliot's course finally gave me that clarity. I now have a repeatable framework for building product narratives and the confidence to explain and defend my strategic decisions. I wish I had taken this course years ago. It's a must-have skill for any product marketer.

Shannon

Live cohort
GTM Strategy & Product Marketing Consultant · More Than Said

The Product Storytelling Cohort

Elliot’s course helped me understand why certain words and images resonate, and how to use that insight to make messaging more emotionally compelling. He makes the neuroscience clear and practical, so you can apply it to your own work. You also get unlimited access to his frameworks and AI tools, plus one-on-one time with Elliot. That time alone is worth the price of the course. I’d highly recommend it to anyone who wants to learn how to build stories that capture attention, create an emotional connection, and stay with people.

Angela

Live cohort
Product Marketing Specialist · Meisterplan

The Product Storytelling Cohort

The content of this course was very insightful. We looked at different storytelling strategies alongside real life examples. It was especially great that Elliott was so open to questions from the group during live sessions.