Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.
Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics
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How to build a story AI can't replicate


From Story to Alignment: How to Get People Behind an Idea


The Future of Storytelling

Why your Product needs a Narrative
Services
Resources

The Product Narrative Canvas
Get the Narrative Canvas
Get free resource

The Product Narrative Workbook
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Get free resource
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The State of Storytelling 2026
A research study into storytelling leadership roles.
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The Story Engine
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Alumni reviews
Michele
The Product Storytelling Cohort
Josh
The Product Storytelling Cohort
Jen
The Product Storytelling Cohort
Anika
The Product Storytelling Cohort
Sarah
The Product Storytelling Cohort
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