How to Go from Storyteller to Narrative Architect

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Michael Margolis is the founder and CEO of Storied, a narrative infrastructure company. He's worked with 350+ organizations since 2002 across VC/PE, big tech, enterprise SaaS, and civic ventures. His 50+ Narrative Intelligence skills now ship as Storied AI, an MCP server. For seven years he was forward deployed inside Facebook (now Meta), advising 14 product and org divisions on strategic big bets. He is also an Operating Partner at Veridical VC, previously taught for Google's UX Leadership Program, and wrote the best-seller Story 10x. He has delivered 500+ keynotes and trainings across 18 countries.