Storytelling as Strategy in the Age of AI

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Lou Shipley is a Senior Lecturer of Business Administration at Harvard Business School, where he teaches entrepreneurship and tech sales, and has also taught at MIT Sloan. He has worked at six startups and was CEO of three: Black Duck Software, VMTurbo and Reflectent (acquired by Citrix). He is co-author of Unlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies, and an industry expert on Harvard Online's course Storytelling as Strategy: Narrative and AI.