Product Faculty

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Discover the ultimate framework to master AI product management. This syllabus breaks down the essentials of AI, from foundational concepts to building and scaling AI-driven solutions. Learn how to create impactful AI products using proven methodologies, hands-on prototypes, and advanced scaling strategies. Whether you're just starting or scaling your expertise, this guide is your roadmap to success.

Course and Capstone Syllabus

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Product Strategy Playbook

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Product, Codex at OpenAI

Rohan Varma

Product Leader - Codex at OpenAI | Ex-Cursor's First PM. 

Ex-Founder, Tech Staff @ Anthropic Labs

Henry Shi

 Ex-Founder ($200M ARR) | Tech Staff to Anthropic Co-Founder

AI Product Management Certification

Director of Product

Knowledge Intelligence Lead

Engineering manager 

Product Manager

Director of Automation and Performance Testing

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Director of Product, Google AI

Satyajeet Salgar

Director of Product, Google AI | Scaled multiple products to 1B+ user

 Ex-Founder ($200M) | Tech Staff to Anthropic Co-Founder

AI Product Strategy Certificate for Leaders

GM & Product Exec

Senior IT Business Analyst

Director, Product Management

Sr. Technical Product Manager

Senior AI Product Leader

🚨 If you are self-funding, use code AIBUILDLABS for $500 off (expires Sunday, Mar 15th) You do NOT need prior AI experience, coding skills, or a machine learning background. Whether you're a traditional PM, engineer, founder, or operator, this program starts from first principles and builds your AI product fluency step-by-step.If you feel behind in AI, this is exactly where you start—just like the 3,000+ alumni who have given this program over 1,000 reviews.We use our Crystallization Framework to cement your AI expertise:<ol><li>Content: A flipped classroom model designed for working professionals. We begin with how LLMs actually work, then move into prompting, prototyping, evaluation systems, cost control, latency trade-offs, and full AI product architecture.</li><li>Context: Apply what you learn. You’ll pressure-test real strategies, work through live product scenarios, and get your questions answered directly by world-class AI product leaders. This is where confidence gets built.</li><li>Confirmation: You ship a production-ready AI product as your capstone. This is an asset you can proudly show in interviews, performance reviews, or investor conversations.</li></ol>

The #1 AI Certificate: Master the skills to build and ship AI products

Identify high-leverage AI opportunities using the 4D Method

Design trustworthy AI experiences that drive adoption

Systematically optimize outputs for accuracy & relevance

Build rigorous evaluation suites, don't rely on "vibes"

Architect Agentic AI systems that work

Select the perfect LLM for cost, latency, and quality

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

Lead the AI Transformation. Don't just witness it.

VP of Product, Uber

Amit Fulay

Vice President of Product, Uber

Fmr SVP Lattice & Sr. Dir Google

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

AI is a market-decimating force. The old playbook of "shipping features" is dead. Leaders must now build "Contextual Moats" and defensible strategies.This course bridges Executive Leadership and AI Strategy, infusing our #1 Ranked curriculum with frameworks to win in the AI age.What You'll Get:1. Define Strategic Leverage: Master the 4 Sources of AI Leverage (Data, Distribution, Trust, Learning Loops). Build moats that endure even when models become commodities.2. Shift to "Planning in Motion": Traditional planning fails when the landscape shifts weekly. Build a "Sensing Function" to create roadmaps that adapt to new models and competitor moves without descending into chaos.3. Architect the Human + Agent Workforce: Scale output, not headcount. Learn to design the "Baton Pass"—assigning repeatable tasks to Agents and judgment tasks to Humans to maximize leverage.4. Master AI Economics: Powerful models cannot fix weak unit economics. Master the new P&amp;L: forecast scaling inference costs, manage the "Cost vs. Quality" trade-off, and operationalize Trust.

Lead the AI Transformation. Don't just witness it

Build Defensible "Contextual Moats"

Master AI Economics & Unit P&L

Lead AI Transformation & Escape "Pilot Purgatory"

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

OpenClaw: The Always-On Agents for AI-Native PMs

Muhammad Umer Farooq

Platform & AI Infrastructure | Lead PM @ Flow (ex-Flexport)

Plug OpenClaw into Slack, GitHub, and wikis to track state changes and automatically flag priority issues

Build an Always-On Monitoring Agent

Push low-leverage bugs to your agent and set evaluation criteria so it can solve issues and create PRs securely.

Delegate Tactical Fixes/Small changes Safely

Use agents to analyze top engineering blogs and ideate the 10x version of your next feature or microservice.

Supercharge Technical Research

Set up background agents to monitor cross-team overlap, competitive landscapes, and long-term market trends.

Unlock Strategic Sensemaking

The 100× Product Builder: Become the Claude Code Architect!

Carl Vellotti

Creator of Viral AI workflows for PMs | Writing "The Full Stack PM"

Learn how high-leverage builders collapse months of building in few hours with Claude Code

What 100× Product Velocity Actually Looks Like

You’ll learn the structural shift that lets a single product builder offload entire categories of work to Claude!

Shift That Turns Claude Code Into a Force Multiplier

You’ll learn how to embed Claude Code as a deterministic execution layer... not a prompt-and-pray tool.

Systems Where Claude Code Is the Engine, Not Assistant

Build ANY world-class AI product in hours, not months

Paweł Huryn

Author of the #1 AI & Product Newsletter | AI Agents & Architecture Expert

This gives you the x-ray vision of an AI architect and lets you rebuild the system from scratch using AI (no technical)

The 7-Layer Blueprint for Reverse-Engineering Any AI App

We’ll show you the workflows, prompts, system design scripts, tools, agent frameworks to replicate EVERYTHING.

How to Use AI to Scaffold, Build, and Launch AI Clone

We’ll cover how to add moats, data advantages, UX improvements, faster inference, proprietary workflows, etc.

How to Transform a Clone Into a Competitive AI Product

How to Land a $210K–$550K AI PM Job in 2026

Aakash Gupta

AI + Product Management 🚀 | Helping you land next job + succeed in your career

You’ll learn exactly how companies assess technical competence and the signals that make hiring managers hire you ASAP!

The Technical Skill Stack That Gets You Hired

Learn how to build a signal-dense AI portfolio, resume, and outreach scripts that trigger the curiosity-to-reply reflex!

How to Build a Resume, Portfolio, and Outreach Engine

How to answer AI problem-solving questions, design agent systems live, reason about cost/latency tradeoffs, etc.

The Interview & On-the-Job Frameworks

The AI Builder's Strategy Playbook

Director of Product, Google AI. Former Director of Product, YouTube

How top product leaders find real AI leverage, removes user resistance and creates advantage competitors can't copy!

Stop Shipping AI Features. Start Building AI Advantage.

See how AI collapses moats, shortens differentiation cycles, and punishes slow decision-making and what you must do!

Traditional Product Strategy Is Breaking. Find out why.

Master how senior PMs decide where to play and how to win by designing intelligence layers, learning loops, and systems.

Think Like an AI Product Leader, Not a Feature Manager.

From Zero to Claude Code Pro in 90 Minutes (For PMs)

You’ll learn how top PMs frame problems for Claude Code using product language: inputs, behaviors, constraints, etc.

The PM Copilot Mental Model (Perform 10x Faster)

Watch a live walkthrough where Claude Code is used as a copilot to do bunch of PM tasks w/o overstepping engineering.

The 60-Minute PM Workflow: From Idea → Clarity → Execution

Use it as a thinking partner to Whiteboard system design live, Stress-test roadmap decisions, and prevent AI failures.

How Elite PMs Use Claude Code for Product Thinking

Building AI Products with OpenAI

Miqdad Jaffer, OpenAI

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Learn to systematically identify and prioritize opportunities for value creation with AI within your organization

Define a winning AI product strategy

Break down business problems and translating them into testable, high-value AI feature hypotheses

Apply the 5-A Framework for building AI products

Learn key AI metrics, how to define model evaluation criteria, and manage AI sprints

Define metrics & manage AI sprints

AI Agents 101: The Skill That’ll 10x Your Career

Understand how reasoning loops, memory, and tool-use actually work. Go behind the buzzwords!

Learn the Core Architecture of AI Agents

Follow the live walkthrough where we’ll code and connect each layer — from prompt logic to APIs!

Build a Working Agent From Scratch (Live!)

Learn how you can turn workflows into autonomous systems, agent behaviors, and ship products that work without you.

Get the Frameworks to Turn Ideas Into Agents

Experts from OpenAI, Shopify, Atlassian Judge 5 AI Products

Miqdad Jaffer

Product Leader at OpenAI | Operator, not influencer | 18 years building products

Joff Redfern

Menlo Ventures! Ex-CPO @Atlassian, Ex-VP @Linkedin, Founder, Builder, Sailor.

Mani Fazli

VP of Product @Shopify | Builder, Investor & Leader | Ex-Founder | Waterloo Alum

See OpenAI, Shopify & Atlassian leaders grill builders. Steal their product frameworks & the exact questions they ask.

Steal the Frameworks of AI Experts

These aren't just ideas. See 5 working AI products. Learn their full strategy, from initial concept to final trade-offs.

Reverse-engineer their product strategy.

Get live, unfiltered feedback you'd normally pay thousands for. Hear product veterans solve real problems on the spot.

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