Product Faculty

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Discover the ultimate framework to master AI product management. This syllabus breaks down the essentials of AI, from foundational concepts to building and scaling AI-driven solutions. Learn how to create impactful AI products using proven methodologies, hands-on prototypes, and advanced scaling strategies. Whether you're just starting or scaling your expertise, this guide is your roadmap to success.

Course and Capstone Syllabus

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Product Strategy Playbook

#1 Ranked PM training. A 5-week, hands-on training designed specifically for Sr. PMs looking to crystallize their Advance PM Skills.

Jennifer Liu

Product Executive (SVP, CPO, Sr. Director Google)

Advanced Product Management Training

Product Manager

IT Digital Automation Engineer

Senior Product Manager

Senior Manager, Digital Product

Group Product Manager

Agile Transformation Coach

Lead | Digital Strategy & Product Management

Sr. UX Architect

Product Manager, VP

🚨 The November and December cohorts are SOLD OUT. Use code AIBUILDLABS before the timer hits zero to unlock the complete package:1. Our new AI Build Labs program (A $2500 value): Master the practitioner's toolkit (n8n, Base44, Lovable) to build and test your ideas independently.2. A special $250 discount on your enrollment. This entire offer—including the $250 discount—expires Sunday, November 2nd. Team Enrollment (3+):&nbsp;Contact us for special pricing and arrangements at support@productfaculty.com Why it matters: AI Product Manager is the new Product Manager In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a&nbsp;Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me&nbsp;support@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡&nbsp;COURSE PREREQUISITES This course is NOT for you if:• You work exclusively on non-software products (hardware, pharmaceuticals, deep climate tech, defense tech, etc.)• You're looking for a purely theoretical overview with no hands-on practice• You're looking for a low-effort introduction to AI What to expect:• A structured learning path that starts with the basics – no prior coding required• Beginner-friendly guidance through setting up the OpenAI Playground environment• Practical exercises that build your confidence step-by-step• With dedicated effort, you'll achieve results that directly apply to your work 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to support@productfaculty.com for any questions, corporate trainings, and group discounts.

Acquire the skills & confidently build AI products and future proof your career

Course syllabus

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Course schedule

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

Who is this course for

What you’ll get out of this course

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

At Product Faculty, we have a core belief we share with our members: "Don't compete—contrast instead." This principle is the key to building great products, but it's even more critical for the leaders building them. In a world where AI tools are becoming a commodity, the most indispensable leaders will be those who offer a distinct strategic vision. This program is designed to help you become that contrasted leader—one who architects the winning strategy that the C-suite is looking for. First Cohort Exclusive: AI Moat Blueprint™ ReviewAs a member of our inaugural cohort, you'll receive something we'll never offer again: detailed written feedback on your AI strategy blueprint, personally from Miqdad Jaffer. This is more than a one-time critique; it's your opportunity to internalize a powerful, portable framework for building a defensible moat. The process is designed to forge your contrast as a leader, turning this strategic skill into your personal leadership signature. This level of in-depth, personalized feedback from an OpenAI Product Leader is the kind of strategic guidance typically reserved for executive consulting engagements—a unique opportunity to make yourself indispensable. Early bird pricing available for the first 50 students, prices increasing by $500 after. AI is not just another platform shift; it's a paradigm destroyer. The product playbooks that created the last generation of software are now obsolete. Companies that built durable moats are watching them evaporate overnight. In this new era, a temporary technological edge is not a strategy—it's a trap.The most important question a leader can ask now is not "What can we build with AI?" but "How do we build a defensible, profitable business with AI when our competitors have access to the exact same tools?" This course is the definitive answer to that question. It is not a course about the theory of AI. It is a dense, practical masterclass on the new, non-obvious principles of building a business that can win in the age of AI.As you master the principles of AI Product Strategy:-&gt; You will be able to identify and build lasting competitive moats that are not dependent on the underlying AI model.-&gt; You will learn to price, package, and take AI products to market in a way that is profitable and sustainable.-&gt; You will be able to confidently manage an AI P&amp;L and make high-stakes investment decisions.-&gt; You will better influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking. Leaders who master AI Product Strategy will be entrusted to run the most important initiatives at their companies. This will substantially grow their impact, scope, and career trajectory. WHY THIS COURSE:In this practical, examples-heavy course, you will learn and apply the frameworks for building a winning AI business. We will look at dozens of real-world AI products to analyze what makes them defensible (or not). The material is delivered live by a leader from OpenAI, and every hour is designed to make you think about business strategy in ways most leaders never will. SHOULD I JOIN THIS COURSE?This is an advanced course for experienced leaders accountable for the commercial success of their products. There is no specific level cutoff, but you will get the most out of it if you are at least at the Sr. PM / Sr. Eng Lead level, and even more if you are a Director, VP, C-level executive, or Founder. WHERE ELSE CAN I LEARN THIS STUFF?The frameworks in this course are based on hard-won, real-world experience building and scaling products at the very frontier of the AI industry. They are not available in any books, podcasts, or newsletters. This course is the only place to learn them. WHY LEARN FROM MIQDAD JAFFER?Miqdad sits at the unique intersection of a foundational AI platform (OpenAI) and a scaled commercial enterprise (Shopify). He has not only built and scaled AI products to millions of users but now helps lead product at the company building the models themselves. He has a rare, ground-truth perspective on the specific strategies that separate the companies that win from those that become a thin, unprofitable wrapper around an API. WHO SHOULD NOT TAKE THIS COURSE:This course is not for everyone.You should NOT take this course if:You are looking for an introduction to AI or Product Management. This is an advanced strategy course.-&gt;You are primarily looking for tactical skills like prompt engineering or how to use AI tools.-&gt; You believe that having a better AI model is a sufficient long-term strategy.-&gt; You are uncomfortable with ambiguity and prefer clear, "by-the-book" frameworks over learning new mental models for a new paradigm.-&gt; In practice, you prioritize shipping features quickly over building a durable, long-term business.

When everyone has the same APIs, your strategy is your only true advantage.

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Optimized for busy execs

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Build a Lasting Competitive Moat that isn't dependent on having a better model.

Master the New Go-to-Market Playbook for pricing, packaging, and selling high-value AI products.

Manage an AI P&L by understanding the new cost structures and building a compelling business case for your strategy.

Develop a "Full-Stack" AI Strategy that aligns your product roadmap, data acquisition, and GTM motion into a single, defensible system.

Communicate with Confidence and influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking.

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Product Faculty #1 Ranked Advanced PM Training is now on Maven, proudly training over 10,000 graduates! 💡 ABOUT THE FACULTYLearn live from tech leaders like Bradley Horowitz, Surojit Chatterjee, and Joff Redfern. Their sessions are packed with hard-won lessons, allowing you to leverage their proven successes and sidestep common pitfalls, putting you on the fast track to PM excellence. 💡 ABOUT THE CONTENT:Master advanced PM skills through our focused 8-module training program:Strategize - Analyze and define your product &amp; retention strategy.Devise - Build a strategic and tactical roadmap of your bets.Schematize - Implement a system to take features from discovery to design.Actualize - Take features from definition to delivery.Optimize - Measure meaningful metrics and optimize as needed.Magnetize - Grow your product by building an experimentation engine.Technologize - Enhance your technology stack.Harmonize - Grow your leadership influence.Technologize - Enhance your technology stackHarmonize - Grow your leadership influence 💡 ABOUT THE COMMUNITY:Get lifetime access to our exclusive network of top-tier product managers. Connect and collaborate with peers, access private forums, and attend networking events. Benefit from direct interactions with tech leaders and alumni to stay ahead in the product management field. 💡 ABOUT THE CAPSTONE (OPTIONAL)The capstone project is optional and you can complete it within a year. It’s your chance to work on strategy, discovery, delivery, and creating roadmaps, just like at big tech companies like Facebook, Google Maps, and Amazon. It brings your learning full circle, turning classroom knowledge into hands-on skills.:💡 ABOUT PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Karma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp 💡 COURSE PREREQUISITESThis course is designed for Senior Product Managers or above. You don't currently need to have a job to take this program, but you do need past PM experience to be successful.

A 5-week, hands-on training designed to help Sr. PMs crystallize their PM skills

You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.

Saturdays

The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.

Weekly Capstone Projects (Optional)

We will spend about 20 hours on the core course material plus about 6 hours on Q&amp;A. Timings for each session have been chosen based on what works best for most product people in practice. Recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of PMs / Execs / Managers.

Ambitious Senior PM, GPM, VP level product managers and leaders at startups &amp; major tech firms

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

This course is not for aspiring PMs &amp; early-career PMs.

Understand the mindset needed to be good at Product Manager
 

Learn the habits & tactics you can implement to improve your Product Strategy

Dissect the non-obvious factors that lead to product success

Learn how to "think more strategically" when making major product decisions

Master the art of building strategic and tactical roadmaps to guide your product development and ensure alignment across teams

Learn to recognize when removing features can drive innovation more than adding new ones.

Learn how slowing down the discovery phase can lead to more efficient and effective design processes.

Discover how improving existing user experiences can enhance retention more effectively than adding features.

Find out why focusing on a few key metrics can provide clearer insights than tracking numerous data points.

Learn how failed experiments can often provide deeper insights than successful ones.

Learn how to communicate product proposals more clearly, with a greater chance of acceptance & excitement

Understand that without the necessary skills, even a perfect interview cannot secure your dream job.

CPO Mastery Conference: Building Enterprise AI Products

Miqdad Jaffer, Product at OpenAI

Learn to systematically identify and prioritize opportunities for value creation with AI within your organization

Define a winning AI product strategy

Break down business problems and translating them into testable, high-value AI feature hypotheses

Apply the 5-A Framework for building AI products

Learn key AI metrics, how to define model evaluation criteria, and manage AI sprints

Define metrics & manage AI sprints

Experts from OpenAI, Shopify, Atlassian Judge 5 AI Products

Product Leader at OpenAI | Operator, not influencer | 18 years building products

Joff Redfern

Menlo Ventures! Ex-CPO @Atlassian, Ex-VP @Linkedin, Founder, Builder, Sailor.

Mani Fazli

VP of Product @Shopify | Builder, Investor & Leader | Ex-Founder | Waterloo Alum

Product Executive and Coach (SVP, CPO, Sr. Director Google)

See OpenAI, Shopify & Atlassian leaders grill builders. Steal their product frameworks & the exact questions they ask.

Steal the Frameworks of AI Experts

These aren't just ideas. See 5 working AI products. Learn their full strategy, from initial concept to final trade-offs.

Reverse-engineer their product strategy.

Get live, unfiltered feedback you'd normally pay thousands for. Hear product veterans solve real problems on the spot.

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