Product Faculty

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Discover the ultimate framework to master AI product management. This syllabus breaks down the essentials of AI, from foundational concepts to building and scaling AI-driven solutions. Learn how to create impactful AI products using proven methodologies, hands-on prototypes, and advanced scaling strategies. Whether you're just starting or scaling your expertise, this guide is your roadmap to success.

Course and Capstone Syllabus

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Product Strategy Playbook

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Product, Codex at OpenAI

Rohan Varma

Product Leader - Codex at OpenAI | Ex-Cursor's First PM. 

Ex-Founder, Tech Staff @ Anthropic Labs

Henry Shi

 Ex-Founder ($200M ARR) | Tech Staff to Anthropic Co-Founder

AI Product Management Certification by Product Faculty

VP and Head of Product

Staff Design Engineer

Product Manager

Enterprise Agile Coach

Principal Data Scientist

Product Manager, AI & Innovation

VP of Product

Chief Product Officer

Head of Product

🚨 Our April cohort is the last one until September. Self-funding? Use code "AIBUILDLABS" for $500 off. You do NOT need prior AI experience, coding skills, or a machine learning background. This program starts from first principles and builds your AI product fluency step-by-step. Tools: Claude Code, OpenClaw, Lovable, n8n, Dyad, APIs, and the modern AI product stack. Techniques: RAG, multi-agent systems, embeddings, chunking, context engineering, evals, guardrails, observability, and turning AI into working products.If you feel behind in AI, this is exactly where you start—just like the 3,000+ alumni who have given this program over 1,000 reviews.⚡️ AI Product Team Training ⚡️: Turn your product team AI-native in 30 days. Equip your PMs with the skills to confidently build and manage AI products. <a target="_blank" rel="noopener noreferrer nofollow" class="ng-star-inserted" href="https://www.productfaculty.com/application/apply-now">Book a call to schedule a private cohort.</a>Our Crystallization Framework cements your expertise:<ul><li>Content: Flipped classroom. Master everything from LLM basics to full AI product architecture.</li><li>Context: Pressure-test strategies live with AI leaders to apply directly to your company.</li><li>Confirmation: Ship a production-ready AI capstone with 1:1 support.</li></ul>

The #1 AI Certificate: Master the skills to build and ship AI products

Identify high-leverage AI opportunities using the 4D Method

Design trustworthy AI experiences that drive adoption

Systematically optimize outputs for accuracy & relevance

Build rigorous evaluation suites, don't rely on "vibes"

Architect Agentic AI systems that work

Select the perfect LLM for cost, latency, and quality

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

Lead the AI Transformation. Don't just witness it.

VP of Product, Uber

Amit Fulay

Vice President of Product, Uber

Fmr SVP Lattice & Sr. Dir Google

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

Director of Product, Google AI

Satyajeet Salgar

AI is a market-decimating force. The old playbook of "shipping features" is dead. Leaders must now build "Contextual Moats" and defensible strategies.This course bridges Executive Leadership and AI Strategy, infusing our #1 Ranked curriculum with frameworks to win in the AI age.What You'll Get:1. Define Strategic Leverage: Master the 4 Sources of AI Leverage (Data, Distribution, Trust, Learning Loops). Build moats that endure even when models become commodities.2. Shift to "Planning in Motion": Traditional planning fails when the landscape shifts weekly. Build a "Sensing Function" to create roadmaps that adapt to new models and competitor moves without descending into chaos.3. Architect the Human + Agent Workforce: Scale output, not headcount. Learn to design the "Baton Pass"—assigning repeatable tasks to Agents and judgment tasks to Humans to maximize leverage.4. Master AI Economics: Powerful models cannot fix weak unit economics. Master the new P&amp;L: forecast scaling inference costs, manage the "Cost vs. Quality" trade-off, and operationalize Trust.

Lead the AI Transformation. Don't just witness it

Build Defensible "Contextual Moats"

Master AI Economics & Unit P&L

Lead AI Transformation & Escape "Pilot Purgatory"

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Director of Product, Google AI | Scaled multiple products to 1B+ user

 Ex-Founder ($200M) | Tech Staff to Anthropic Co-Founder

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

AI PM Crash Course Includes...

Reality: Every Product manager  will become an AI-native PM

95% of product managers will never become AI PMs.

We created a FREE AI PM Crash Course for the 5%!


Deep dives + resources we created with OpenAI's leaders, AI operators, and more.

Moe - CEO @Product Faculty 

AI Product Management Crash Course For $0

The old SDLC is dead. Redesign your org for the AI era.

ex-CTO, Tech Staff @ Anthropic Labs

Ex-Founder ($200M ARR) | Tech Staff to Anthropic Co-Founder

🚨 Executive Cohort: C-suite alignment is vital. Core teams of 3+ drive the most impact. Attend with your leadership group (max 6 per company) to redesign your org together and secure a 20% preferred rate.For a decade, your software development lifecycle relied on one assumption: code is expensive. Because of this, you built massive planning rituals and 10-person engineering pods.That belief is dead.Today, engineers with AI finish major projects in a weekend. Yet, most bolt AI onto legacy pipelines for just a 30% bump. Why? The bottleneck moved from coding to coordinating. Sprint planning and large teams are now a massive liability—a coordination tax slowing you down.In this 1-day intensive, we deconstruct the AI-native operating models used by frontier companies. You will learn how to transition from sluggish 10-person teams to hyper-agile 2-person pods executing 5x more initiatives. We will map the new reality: PMs operate like founders driving strategy, while engineers act as managers overseeing autonomous agents.Stop settling for marginal savings. Redesign your org chart, eliminate the coordination tax, and reinvest your AI leverage into pure ambition.

Chief Executives: For CEOs leading the radical shift from AI panic to organizational strategy when execution costs drop.

Product Executives: For CPOs and SVPs ready to discard legacy planning and empower PMs to operate like founders.

Engineering Leaders: For CTOs and VPs tasked with eliminating the coordination tax to build hyper-agile, AI-native pods.

How to Land a $210K–$550K AI PM Job in 2026

Aakash Gupta

AI + Product Management 🚀 | Helping you land next job + succeed in your career

You’ll learn exactly how companies assess technical competence and the signals that make hiring managers hire you ASAP!

The Technical Skill Stack That Gets You Hired

Learn how to build a signal-dense AI portfolio, resume, and outreach scripts that trigger the curiosity-to-reply reflex!

How to Build a Resume, Portfolio, and Outreach Engine

How to answer AI problem-solving questions, design agent systems live, reason about cost/latency tradeoffs, etc.

The Interview & On-the-Job Frameworks

Build ANY world-class AI product in hours, not months

Paweł Huryn

Author of the #1 AI & Product Newsletter | AI Agents & Architecture Expert

This gives you the x-ray vision of an AI architect and lets you rebuild the system from scratch using AI (no technical)

The 7-Layer Blueprint for Reverse-Engineering Any AI App

We’ll show you the workflows, prompts, system design scripts, tools, agent frameworks to replicate EVERYTHING.

How to Use AI to Scaffold, Build, and Launch AI Clone

We’ll cover how to add moats, data advantages, UX improvements, faster inference, proprietary workflows, etc.

How to Transform a Clone Into a Competitive AI Product

Claude Code for Orgs: Become Your Company’s AI Leader

Carl Vellotti

Creator of Viral AI workflows for PMs | Writing "The Full Stack PM"

You’ll learn how to design an AI Operating System that centralizes context, connects tools, and gives 100x speed!

The AI OS Framework (The Missing Layer Inside Your Company)

Stop treating AI like a helper. You’ll learn how to design workflows that executes work across your product lifecycle.

How to Turn AI Into an Execution Engine (Not an Assistant)

You’ll learn how to position yourself as the person who defines how AI is used, implemented, and scaled - across teams!

How to Become the AI Leader Inside Your Company

OpenClaw: The Always-On Agents for AI-Native PMs

Muhammad Umer Farooq

Platform & AI Infrastructure | Lead PM @ Flow (ex-Flexport)

Plug OpenClaw into Slack, GitHub, and wikis to track state changes and automatically flag priority issues

Build an Always-On Monitoring Agent

Push low-leverage bugs to your agent and set evaluation criteria so it can solve issues and create PRs securely.

Delegate Tactical Fixes/Small changes Safely

Use agents to analyze top engineering blogs and ideate the 10x version of your next feature or microservice.

Supercharge Technical Research

Set up background agents to monitor cross-team overlap, competitive landscapes, and long-term market trends.

Unlock Strategic Sensemaking

From Zero to Claude Code Pro in 90 Minutes (For PMs)

You’ll learn how top PMs frame problems for Claude Code using product language: inputs, behaviors, constraints, etc.

The PM Copilot Mental Model (Perform 10x Faster)

Watch a live walkthrough where Claude Code is used as a copilot to do bunch of PM tasks w/o overstepping engineering.

The 60-Minute PM Workflow: From Idea → Clarity → Execution

Use it as a thinking partner to Whiteboard system design live, Stress-test roadmap decisions, and prevent AI failures.

How Elite PMs Use Claude Code for Product Thinking

The AI Builder's Strategy Playbook

Director of Product, Google AI. Former Director of Product, YouTube

How top product leaders find real AI leverage, removes user resistance and creates advantage competitors can't copy!

Stop Shipping AI Features. Start Building AI Advantage.

See how AI collapses moats, shortens differentiation cycles, and punishes slow decision-making and what you must do!

Traditional Product Strategy Is Breaking. Find out why.

Master how senior PMs decide where to play and how to win by designing intelligence layers, learning loops, and systems.

Learn directly from Product Faculty

Product Faculty

Courses

AI Product Management Certification by Product Faculty

AI Product Leadership Certification by Product Faculty

AI Product Strategy Certificate for Leaders by Product Faculty

Workshops

AI CXO Boardroom Intensive

Lightning Lessons