Product Faculty

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Discover the ultimate framework to master AI product management. This syllabus breaks down the essentials of AI, from foundational concepts to building and scaling AI-driven solutions. Learn how to create impactful AI products using proven methodologies, hands-on prototypes, and advanced scaling strategies. Whether you're just starting or scaling your expertise, this guide is your roadmap to success.

Course and Capstone Syllabus

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Product Strategy Playbook

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Product Leader at OpenAI

Miqdad Jaffer

Product Leader at OpenAI | Operator, not influencer | 18 years building products

AI Product Management Certification

Product Manager 

Manager, Product Management

Engagement Manager

Group Product Manager, Client Experience Platform

Strategy & Transformation Advisor

Senior Director of Product

Head of Product

Senior Product Manager

Product Leader

Product Manager

🚨 The November and December cohorts are SOLD OUT.Why it matters: AI PM is the new PM. In 2026, every product decision will be an AI decision. Master the skills you need to lead in the AI-driven future.💡 ABOUT THE COURSE This course is not just about learning; it's about doing. It’s exercise-centric training that goes beyond "AI speak" to build your credibility and confidence.Through live sessions, you will master the 4D Method (Discovery, Design, Develop, Deploy)—a comprehensive playbook covering everything from validation to launch strategies.Learn from successful AI features at companies like Shopify, Google, Klarna, and Amazon and apply these insights in a Capstone Project where you build your own AI-powered feature.

Acquire the skills & confidently build AI products and future proof your career

Identify high-leverage AI opportunities using the 4D Method

Design trustworthy AI experiences that drive adoption

Systematically optimize outputs for accuracy & relevance

Build rigorous evaluation suites, don't rely on "vibes"

Architect Agentic AI systems that work

Select the perfect LLM for cost, latency, and quality

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Strategy is your only durable advantage.In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook—"be first to market" or "have the best model"—is dead. Models are becoming commodities. Features are copied in days.The leaders who win in this new era won’t be the ones with the best engineers; they will be the ones with the best Strategic Contrast.This course is designed for Senior Product Leaders, Founders, and VPs who need to move beyond "AI Demos" and architect a profitable, defensible business. We strip away the hype to focus on the hard truths of AI economics:•⁠ ⁠The Moat Crisis: Why your data isn't the moat you think it is, and how to build "Contextual Moats" that actually stick.•⁠ ⁠The P&amp;L Trap: Why most AI products bleed money at scale, and how to structure unit economics for profitability.•⁠ ⁠The "Full-Stack" Strategy: How to align your data acquisition, product roadmap, and GTM motion into a single reinforcing system.This is not a beginner's survey. It is an executive-level workshop where you will produce your AI Moat Blueprint™️—a rigorous strategic document reviewed personally by Miqdad. Stop competing. Start contrasting.

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Product Faculty #1 Ranked Advanced PM Training is now on Maven, proudly training over 10,000 graduates! 💡 ABOUT THE FACULTYLearn live from tech leaders like Bradley Horowitz, Surojit Chatterjee, and Joff Redfern. Their sessions are packed with hard-won lessons, allowing you to leverage their proven successes and sidestep common pitfalls, putting you on the fast track to PM excellence. 💡 ABOUT THE CONTENT:Master advanced PM skills through our focused 8-module training program:Strategize - Analyze and define your product &amp; retention strategy.Devise - Build a strategic and tactical roadmap of your bets.Schematize - Implement a system to take features from discovery to design.Actualize - Take features from definition to delivery.Optimize - Measure meaningful metrics and optimize as needed.Magnetize - Grow your product by building an experimentation engine.Technologize - Enhance your technology stack.Harmonize - Grow your leadership influence.Technologize - Enhance your technology stackHarmonize - Grow your leadership influence 💡 ABOUT THE COMMUNITY:Get lifetime access to our exclusive network of top-tier product managers. Connect and collaborate with peers, access private forums, and attend networking events. Benefit from direct interactions with tech leaders and alumni to stay ahead in the product management field. 💡 ABOUT THE CAPSTONE (OPTIONAL)The capstone project is optional and you can complete it within a year. It’s your chance to work on strategy, discovery, delivery, and creating roadmaps, just like at big tech companies like Facebook, Google Maps, and Amazon. It brings your learning full circle, turning classroom knowledge into hands-on skills.:💡 ABOUT PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Karma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp 💡 COURSE PREREQUISITESThis course is designed for Senior Product Managers or above. You don't currently need to have a job to take this program, but you do need past PM experience to be successful.

A 5-week, hands-on training designed to help Sr. PMs crystallize their PM skills

Course syllabus

You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.

Saturdays

The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.

Weekly Capstone Projects (Optional)

We will spend about 20 hours on the core course material plus about 6 hours on Q&amp;A. Timings for each session have been chosen based on what works best for most product people in practice. Recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of PMs / Execs / Managers.

Course schedule

Ambitious Senior PM, GPM, VP level product managers and leaders at startups &amp; major tech firms

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

This course is not for aspiring PMs &amp; early-career PMs.

Who is this course for

What you’ll get out of this course

Understand the mindset needed to be good at Product Manager
 

Learn the habits & tactics you can implement to improve your Product Strategy

Dissect the non-obvious factors that lead to product success

Learn how to "think more strategically" when making major product decisions

Master the art of building strategic and tactical roadmaps to guide your product development and ensure alignment across teams

Learn to recognize when removing features can drive innovation more than adding new ones.

Learn how slowing down the discovery phase can lead to more efficient and effective design processes.

Discover how improving existing user experiences can enhance retention more effectively than adding features.

Find out why focusing on a few key metrics can provide clearer insights than tracking numerous data points.

Learn how failed experiments can often provide deeper insights than successful ones.

Learn how to communicate product proposals more clearly, with a greater chance of acceptance & excitement

Understand that without the necessary skills, even a perfect interview cannot secure your dream job.

#1 Ranked PM training. A 5-week, hands-on training designed specifically for Sr. PMs looking to crystallize their Advance PM Skills.

Jennifer Liu

Product Executive (SVP, CPO, Sr. Director Google)

CPO Mastery Conference: Building Enterprise AI Products

Miqdad Jaffer, Product at OpenAI

Learn to systematically identify and prioritize opportunities for value creation with AI within your organization

Define a winning AI product strategy

Break down business problems and translating them into testable, high-value AI feature hypotheses

Apply the 5-A Framework for building AI products

Learn key AI metrics, how to define model evaluation criteria, and manage AI sprints

Define metrics & manage AI sprints

AI Agents 101: The Skill That’ll 10x Your Career

Paweł Huryn

Author of the #1 AI & Product Newsletter | AI Agents & Architecture Expert

Product Executive and Coach (SVP, CPO, Sr. Director Google)

Understand how reasoning loops, memory, and tool-use actually work. Go behind the buzzwords!

Learn the Core Architecture of AI Agents

Follow the live walkthrough where we’ll code and connect each layer — from prompt logic to APIs!

Build a Working Agent From Scratch (Live!)

Learn how you can turn workflows into autonomous systems, agent behaviors, and ship products that work without you.

Get the Frameworks to Turn Ideas Into Agents

Experts from OpenAI, Shopify, Atlassian Judge 5 AI Products

Joff Redfern

Menlo Ventures! Ex-CPO @Atlassian, Ex-VP @Linkedin, Founder, Builder, Sailor.

Mani Fazli

VP of Product @Shopify | Builder, Investor & Leader | Ex-Founder | Waterloo Alum

See OpenAI, Shopify & Atlassian leaders grill builders. Steal their product frameworks & the exact questions they ask.

Steal the Frameworks of AI Experts

These aren't just ideas. See 5 working AI products. Learn their full strategy, from initial concept to final trade-offs.

Reverse-engineer their product strategy.

Get live, unfiltered feedback you'd normally pay thousands for. Hear product veterans solve real problems on the spot.

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