AI Product Strategy Certificate

New
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9 Weeks

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Cohort-based Course

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Course overview

When everyone has the same APIs, your strategy is your only true advantage.

🚨 Early bird pricing is available for the first 50 students. After that, the investment will increase by $500.


AI is not just another platform shift; it's a paradigm destroyer. The product playbooks that created the last generation of software are now obsolete. Companies that built durable moats are watching them evaporate overnight. In this new era, a temporary technological edge is not a strategy—it's a trap.

The most important question a leader can ask now is not "What can we build with AI?" but "How do we build a defensible, profitable business with AI when our competitors have access to the exact same tools?"


This course is the definitive answer to that question. It is not a course about the theory of AI. It is a dense, practical masterclass on the new, non-obvious principles of building a business that can win in the age of AI.

As you master the principles of AI Product Strategy:

-> You will be able to identify and build lasting competitive moats that are not dependent on the underlying AI model.

-> You will learn to price, package, and take AI products to market in a way that is profitable and sustainable.

-> You will be able to confidently manage an AI P&L and make high-stakes investment decisions.

-> You will better influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking.


Leaders who master AI Product Strategy will be entrusted to run the most important initiatives at their companies. This will substantially grow their impact, scope, and career trajectory.


WHY THIS COURSE:

In this practical, examples-heavy course, you will learn and apply the frameworks for building a winning AI business. We will look at dozens of real-world AI products to analyze what makes them defensible (or not). The material is delivered live by a leader from OpenAI, and every hour is designed to make you think about business strategy in ways most leaders never will.


SHOULD I JOIN THIS COURSE?

This is an advanced course for experienced leaders accountable for the commercial success of their products. There is no specific level cutoff, but you will get the most out of it if you are at least at the Sr. PM / Sr. Eng Lead level, and even more if you are a Director, VP, C-level executive, or Founder.


WHERE ELSE CAN I LEARN THIS STUFF?

The frameworks in this course are based on hard-won, real-world experience building and scaling products at the very frontier of the AI industry. They are not available in any books, podcasts, or newsletters. This course is the only place to learn them.


WHY LEARN FROM MIQDAD JAFFER?

Miqdad sits at the unique intersection of a foundational AI platform (OpenAI) and a scaled commercial enterprise (Shopify). He has not only built and scaled AI products to millions of users but now helps lead product at the company building the models themselves. He has a rare, ground-truth perspective on the specific strategies that separate the companies that win from those that become a thin, unprofitable wrapper around an API.


WHO SHOULD NOT TAKE THIS COURSE:

This course is not for everyone.

You should NOT take this course if:

You are looking for an introduction to AI or Product Management. This is an advanced strategy course.

->You are primarily looking for tactical skills like prompt engineering or how to use AI tools.

-> You believe that having a better AI model is a sufficient long-term strategy.

-> You are uncomfortable with ambiguity and prefer clear, "by-the-book" frameworks over learning new mental models for a new paradigm.

-> In practice, you prioritize shipping features quickly over building a durable, long-term business.

Who is this course for

01

Senior Product Leaders (VPs, Directors):

Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&L.

02

For Eng. & Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

03

For Founders & C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

Prerequisites

  • Advanced Program Prerequisites

    This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

What you’ll get out of this course

Build a Lasting Competitive Moat that isn't dependent on having a better model.


Master the New Go-to-Market Playbook for pricing, packaging, and selling high-value AI products.


Manage an AI P&L by understanding the new cost structures and building a compelling business case for your strategy.


Develop a "Full-Stack" AI Strategy that aligns your product roadmap, data acquisition, and GTM motion into a single, defensible system.


Communicate with Confidence and influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking.


What’s included

Miqdad Jaffer

Live sessions

Learn directly from Miqdad Jaffer in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Sep 27—Sep 28

    Module 1: The Modern AI Stack

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    Module 2: Setting Your Learning Goals & Capstone Vision

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Week 2

Sep 29—Oct 5

    AI vs. Traditional Software: Shifting the Strategic Mindset

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    The Three Lenses of AI Value: Efficiency, Augmentation, and Automation

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    Common AI Strategy Mistakes and How to Avoid Them

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Week 3

Oct 6—Oct 12

    Finding the Right Problem: Computational vs. Learning Problems

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    The AI Opportunity Matrix: Mapping Feasibility vs. Impact

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    De-risking Your Idea: From "Wizard of Oz" Tests to Prototypes

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Week 4

Oct 13—Oct 19

    LIVE SESSION WITH MIQDAD - Oct 18 - Case, Content & Capstone Q&A @ 3pm ET

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    Data as a Product: The AI Data Flywheel

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    Data Acquisition & Annotation Strategy

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    Understanding Model Performance: Beyond Accuracy

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Week 5

Oct 20—Oct 26

    Human-in-the-Loop: Designing for Trust and Feedback

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    The "Four D's" of AI UX: Discovery, Display, Disambiguation, and Disposal

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    Cold Start to Warm Welcome: Onboarding Users to an AI Product

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Week 6

Oct 27—Nov 2

    LIVE SESSION WITH MIQDAD - Nov 1 - Case, Content & Capstone Q&A @ 3PM ET

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    The AI Launch Playbook: Pricing, Positioning, and Personas

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Week 7

Nov 3—Nov 9

    Responsible AI: Identifying and Mitigating Bias and Risk

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    Building Your AI Product Roadmap

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Week 8

Nov 10—Nov 16

    LIVE SESSION WITH MIQDAD - Nov 15 - Case, Content & Capstone Q&A @ 3PM ET

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Week 9

Nov 17—Nov 22
    Nothing scheduled for this week

What people are saying

        I give so much credit to this course. Leadership was seeing the adaptability that I exhibited in continuing to add business value... It really helped me to achieve this big milestone in my career. I am very grateful for your help and the learnings I have got as part of your community.
Kaleem

Kaleem

Promoted to Director at Microsfot
        This course provided the strategic clarity I was looking for. In a world where every team has access to the same AI models, this course gives you the specific frameworks to find and build a true, defensible advantage. It's essential for any leader navigating the new age of AI
Poorvi

Poorvi

Sr. Director of Product, Meta

Meet your instructor

Miqdad Jaffer

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify.


Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify.


He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades.

A pattern of wavy dots

Join an upcoming cohort

AI Product Strategy Certificate

Cohort 1

$2,995

Dates

Sep 27—Nov 23, 2025

Payment Deadline

July 13, 2025

Don't miss out! Enrollment closes in 5 days

Cohort 2

$2,995

Dates

Jan 10—Mar 8, 2026

Payment Deadline

Jan 9, 2026
Get reimbursed

Course schedule

Total 12+ hrs of content & capstone

  • OnDemand Content

    Access at your own schedule

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • Live Case Study and Q&A

    Saturdays OR Sundays

    Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

  • Optimized for busy execs

    Timings for each session have been chosen based on what works best for most product people in practice.


    Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

AI Product Strategy Certificate

Cohort 1

$2,995

Dates

Sep 27—Nov 23, 2025

Payment Deadline

July 13, 2025

Don't miss out! Enrollment closes in 5 days

Cohort 2

$2,995

Dates

Jan 10—Mar 8, 2026

Payment Deadline

Jan 9, 2026
Get reimbursed

$2,995

5 days left to enroll