At Product Faculty, we have a core belief we share with our members: "Don't compete—contrast instead." This principle is the key to building great products, but it's even more critical for the leaders building them.

In a world where AI tools are becoming a commodity, the most indispensable leaders will be those who offer a distinct strategic vision. This program is designed to help you become that contrasted leader—one who architects the winning strategy that the C-suite is looking for.

First Cohort Exclusive: AI Moat Blueprint™ Review

As a member of our inaugural cohort, you'll receive something we'll never offer again: detailed written feedback on your AI strategy blueprint, personally from Miqdad Jaffer.

This is more than a one-time critique; it's your opportunity to internalize a powerful, portable framework for building a defensible moat. The process is designed to forge your contrast as a leader, turning this strategic skill into your personal leadership signature.

This level of in-depth, personalized feedback from an OpenAI Product Leader is the kind of strategic guidance typically reserved for executive consulting engagements—a unique opportunity to make yourself indispensable.

Early bird pricing available for the first 50 students, prices increasing by $500 after.

AI is not just another platform shift; it's a paradigm destroyer. The product playbooks that created the last generation of software are now obsolete. Companies that built durable moats are watching them evaporate overnight. In this new era, a temporary technological edge is not a strategy—it's a trap.

The most important question a leader can ask now is not "What can we build with AI?" but "How do we build a defensible, profitable business with AI when our competitors have access to the exact same tools?"

This course is the definitive answer to that question. It is not a course about the theory of AI. It is a dense, practical masterclass on the new, non-obvious principles of building a business that can win in the age of AI.

As you master the principles of AI Product Strategy:

-> You will be able to identify and build lasting competitive moats that are not dependent on the underlying AI model.

-> You will learn to price, package, and take AI products to market in a way that is profitable and sustainable.

-> You will be able to confidently manage an AI P&L and make high-stakes investment decisions.

-> You will better influence your CEO, Board, and executive team because of the clarity and rigor of your strategic thinking.

Leaders who master AI Product Strategy will be entrusted to run the most important initiatives at their companies. This will substantially grow their impact, scope, and career trajectory.

WHY THIS COURSE:

In this practical, examples-heavy course, you will learn and apply the frameworks for building a winning AI business. We will look at dozens of real-world AI products to analyze what makes them defensible (or not). The material is delivered live by a leader from OpenAI, and every hour is designed to make you think about business strategy in ways most leaders never will.

SHOULD I JOIN THIS COURSE?

This is an advanced course for experienced leaders accountable for the commercial success of their products. There is no specific level cutoff, but you will get the most out of it if you are at least at the Sr. PM / Sr. Eng Lead level, and even more if you are a Director, VP, C-level executive, or Founder.

WHERE ELSE CAN I LEARN THIS STUFF?

The frameworks in this course are based on hard-won, real-world experience building and scaling products at the very frontier of the AI industry. They are not available in any books, podcasts, or newsletters. This course is the only place to learn them.

WHY LEARN FROM MIQDAD JAFFER?

Miqdad sits at the unique intersection of a foundational AI platform (OpenAI) and a scaled commercial enterprise (Shopify). He has not only built and scaled AI products to millions of users but now helps lead product at the company building the models themselves. He has a rare, ground-truth perspective on the specific strategies that separate the companies that win from those that become a thin, unprofitable wrapper around an API.

WHO SHOULD NOT TAKE THIS COURSE:

This course is not for everyone.

You should NOT take this course if:

You are looking for an introduction to AI or Product Management. This is an advanced strategy course.

->You are primarily looking for tactical skills like prompt engineering or how to use AI tools.

-> You believe that having a better AI model is a sufficient long-term strategy.

-> You are uncomfortable with ambiguity and prefer clear, "by-the-book" frameworks over learning new mental models for a new paradigm.

-> In practice, you prioritize shipping features quickly over building a durable, long-term business.