7 Weeks
·Cohort-based Course
In the AI age, nothing matters more than Strategic Leverage. Architect it. Scale it. Master it. Win.
7 Weeks
·Cohort-based Course
In the AI age, nothing matters more than Strategic Leverage. Architect it. Scale it. Master it. Win.
Previously at
Course overview
In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook of simply "shipping features" is dead; leaders must now build "Contextual Moats" and defensible strategies.
This course bridges the gap between Executive Leadership and AI Strategy. We take the rigor of the #1 Ranked Advanced Product Management curriculum and infuse it with the frameworks needed to win in the age of AI.
What You'll Get Out of This Course
1. Define Strategic Leverage (Not Just Features) Stop searching for problems to solve with AI. Start with customer problems and identify where AI creates breakthrough leverage. Master the 4 Sources of AI Leverage: Data, Distribution, Trust in UX, and Learning Loops. Learn to build "Contextual Moats" that endure when the underlying models become commodities.
2. Shift from "Roadmaps" to "Planning in Motion" Traditional planning assumes the environment will cooperate long enough to execute. In AI, that assumption breaks. Learn to build a "Sensing Function"—a structured review of model performance and competitor moves. Move from a unit mindset to a systems mindset, creating roadmaps that adapt to new information without descending into chaos.
3. Architect the Human + Agent Workforce Output can now rise through leverage, not just headcount. This isn't about replacing people; it's about changing the mix of work. Learn to design the "Baton Pass": deciding where tasks are repeatable (Agents lead) and where judgment and novelty matter most (Humans lead). Structure your org to scale impact without scaling headcount at the same rate.
4. Master AI Economics & The "Trust" Metric Powerful models cannot compensate for a weak core value proposition. You will master the new P&L: forecasting inference costs that scale linearly and managing the "Cost vs. Quality" trade-off. You will also learn to measure Trust in UX as a first-class metric, setting tolerances for error and building affordances for user control.
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Ambitious Senior PMs, GPMs, & VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead
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Founders & Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage
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Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader
Master the AI Leader's Mindset
Understand the non-obvious factors that lead to AI product success and how to think strategically when every competitor has access to the same APIs.
Build Defensible "Contextual Moats"
Learn to recognize when your data is a true moat versus when it isn't, and develop specific strategies to build durable competitive advantages that go beyond fragile tech differentiation.
Execute with the 4D AI Method
Implement a proven system to take AI features from Discovery to Design, Develop, and Deploy—ensuring you ship real solutions, not just demos.
Navigate AI Economics & Unit Economics
Master the art of forecasting inference costs that scale linearly with usage and optimize the "Cost vs. Quality" trade-off to ensure profitability, not just hype.
Develop Strategic AI Roadmaps
Build high-conviction roadmaps for high-risk, high-reward AI bets that account for uncertainty and rapid technological change.
Drive Strategic Alignment & Stakeholder Buy-In
Communicate complex AI product proposals with clarity and precision to secure executive support and cross-functional excitement.
Escape "Pilot Purgatory"
Structure your AI initiatives for scale from day one by defining metrics that matter in a probabilistic world and avoiding the trap of endless experimentation.
Lead Cross-Functional AI Teams
Align engineering, design, and data science teams on a unified vision and learn to lead effectively in an AI-first organization.
Learn from Elite Product Leaders
Gain insights from guest speakers including Joff Redfern (Ex-CPO Atlassian), Amit Fulay (Generative AI Leader), and Surojit Chatterjee (Ex-CPO Coinbase).
Ship a Real AI Product Strategy
Complete a hands-on capstone where you develop and present the end-to-end lifecycle of a major AI feature for a consumer company, applying everything you've learned in a product review format.
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Luke Swartz
Ammad Raja
Joanna Hou
Manoj Aggarwal
Director of Product, Google AI
Satyajeet Salgar is a distinguished product executive with over 15 years of leadership experience at Google. He currently leads Product Management, UX, and UX Research for an applied AI team, driving cross-disciplinary ML capabilities across major platforms including Android, Chrome, XR, Search, YouTube, and Cloud.
A veteran product leader, Satyajeet has a track record of scaling products to billions of users. He was the founding PM for YouTube Live and Google Play Games and led the product team responsible for the Google Discover Feed. His extensive background includes eight years building Google Search teams for Media and Events, as well as serving as Chief of Staff for the YouTube Tech organization.
At Product Faculty, Satyajeet brings his expertise in "battle-tested" frameworks to the classroom. He focuses on teaching advanced product metrics and growth models, helping the next generation of product leaders navigate complex data landscapes and build sustainable experimentation engines.
Frm. CPO at Atlassian and VP of Product Linkedin
Joff Redfern joins Product Faculty as Guest Faculty, bringing world-class product leadership experience from Atlassian, LinkedIn, and Silicon Valley’s top innovation teams..
A veteran product leader with experience scaling global products for millions of users, he now partners with Menlo Ventures.
At Product Faculty, Joff teaches advanced product leadership and AI-driven strategy.
Vice President of Product, Uber
Amit Fulay serves as an Executive in Residence at Product Faculty, bringing deep product leadership experience from Uber, Microsoft, and Google. A seasoned executive with a background in Computer Science and Management, he currently leads product strategy at Uber and serves on the board of Nike Strength.
At Product Faculty, Amit focuses on building the next generation of top product managers, sharing insights on product strategy and navigating the "sinusoidal" nature of tech careers.
Join an upcoming cohort
Cohort 5
$5,000
Dates
Payment Deadline
4-6 hours per week
Saturdays
9:30am - 3:30pm EST
You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.
Weekly Capstone Projects (Optional)
3-5 hours per week
The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.
Optimized for very busy schedules of PMs / Execs / Managers.
We will spend about 20 hours on the core course material plus about 6 hours on Q&A.
Timings for each session have been chosen based on what works best for most product people in practice.
Recordings for all modules will be made available for you to watch in your Maven account.
Product Strategy Playbook
A step-by-step guide for Product Leaders on how to create a winning product strategy.
Download Free Playbook
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 5
$5,000
Dates
Payment Deadline