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Project A

Esade

Università Bocconi

NForce AI

Pietro Montaldo - AI for non-techies

AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE

Private Cohort 1 - agencies

Cohort 1

May Cohort

Cohort 2

April Cohort

June-July

9 META SKILLS

Agentic Context Guide

You will receive the guide immediately via email (you can unsubscribe any time)

Claude Plugin Guide

Claude Skills 2.0 Advanced Tutorial (Video + Step by Step)

Claude Cowork Guide by Pietro Montaldo

5 templates you can use directly for your growth activities in 2026

Give your resource a title

Top4 Tutorials of 2025 by Pietro Montaldo

AI Agents for growth hacking

Operations professionals who optimize processes and manage day-to-day business functions.

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Save >2H per day by using skills' full potential

Founder | Growth Operator |20k+ Students

Pietro Montaldo

AI Educator | Top Voice on AI for Growth Systems

Claude Skills Masterclass

Senior Director, IT Ops

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

Claude for Non-Technical Operators: Advanced Certification

Team Lead Europe

Principal

Country Manager

Operations Manager

Management Consultant

Product Manager

Sr. Mktg Mgr

Founder

CEO / Founder

Ethermail.Ethermail

You're using maybe 10% of what Claude can do.Either way, you never properly learned the ecosystem, the connections, and the full set of tools at your disposal: Cowork, Skills, Subagents, Projects, Plugins, MCP connectors and Artifacts. In three intensive sessions, you'll learn how to:<ul><li>Properly set up all your Claude environment</li><li>Manage safety and permissions</li><li>Organize your workspace and folder structure</li><li>Build, test, adapt and maintain custom Skills, Plugins and Agents</li><li>Connect Claude to the tools you already use in a professional way (SKILL + MCP) and create live dashboards</li><li>Understand the entire potential of Claude for non-tech users</li></ul>The sessions are followed by office hours for hands-on help with your practical homework.<ul><li>50% Theory, 50% Practical</li><li>Small Cohorts to maximize learning</li><li>100% Live Sessions with real demos</li><li>1:1 sessions and optional Office Hours for Q&amp;A and dedicate support</li></ul>IMPORTANT: This course does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from casual Claude user to advanced operator in 6 hours

Understand the Claude Ecosystem (and What's Actually for You)

Set Up Cowork and Start Using It for Real Work

Build, Test, and Share Your Own Skills

Automate Your Workflows with Subagents, Plugins and Scheduled Tasks

You should be familiar with ChatGPT, Claude or other LLMs in your day-to-day.

Basic Prompting Skills

We need a pro or max account to be able to use CoWork and Skills to the fullest

PAID account on Claude

Make sure you you hardware is compatible with CoWork

Marketers, operators, and founders already using Claude who want to unlock the full platform beyond the chat

ChatGPT or Gemini users looking to switch to Claude and learn the ecosystem from scratch the right way

No coding or technical skills required. Claude CODE is NOT included in this course.

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You’ll learn how to treat AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to scale your operations immediately.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours)</li></ul>

Become a high-leverage Growth Operator in 4 weeks 

Develop a Modern Growth POV to More Effectively Lead Teams Today

Learn the Fundamentals of AI Agents

Gain Confidence to Build & Extend AI Systems

Build an Agent to Reverse Engineer Competitors’ Organic GTM (monthly)

Build an Agent to Automate Opportunity Discovery on Reddit

Build an Agent to Automate Opportunity Discovery on LinkedIn

You should be familiar with ChatGPT or other LLMs in your day-to-day.

Free Relay.App Account

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!

Go from Claude power user to AI builder: automate workflows, build tools, and ship real applications. No coding required

Esade Lecturer · AI Workshop Leader 

Politecnico di Torino

CNH Industrial

Accenture

Davide Rovera

AI educator teaching Claude Code to non-developers from daily practice

You likely have been using Claude Chat and Cowork and noticed how powerful they are, but the real leverage is in automating workflows, building tools, deploying applications and websites.You don't need to be a coder to benefit from it.Claude Code is the part of Claude that actually builds things. In 5 live sessions, you'll go from understanding what it is, to configuring it for your work, to building a personal knowledge system, to deploying a live web app at your own URL; no coding experience required. Every session produces a working deliverable on top of theory. Something you use immediately, increasing your ROI and saving you time.By the end, you'll have:• A personalized Claude Code setup with custom skills• A working Obsidian knowledge base (aka Second Brain) with AI-powered intake and synthesis• A live deployed application at a shareable URL• The mental model to keep building independentlyGet on top of the wave and learn how to make the most of your time with Claude.

Cross the line from AI user to AI builder - without coding

Build an AI-powered knowledge base in Obsidian you'll use every day 

Configure Claude Code with a personalized setup that stays on track

Deploy a live web application you built with a real, shareable URL

Write custom Claude Code skills that automate your specific workflows

Now when to use Chat, Cowork, or Code and make the right call every time

Test and improve your AI skills so they work reliably, not just once

The Operator Operators and Chiefs of Staff who use Claude Chat and Cowork daily and want to automate workflows and build tools that stick.

The FounderFounders and solopreneurs without a technical co-founder, ready to ship products, dashboards, and workflows without engineers.

The Consultant Consultants and strategists who turn one-off client work into reusable tools, archives, and dashboards they build and ship.

Jacob Bank

When to Use Claude Cowork vs. Build an AI workflow

Build Your First GTM AI Agent with Claude Cowork

Build Your First Live App With Claude Code (45 min)

Master Claude MCPs and SKILLs (for non techies)

Build Your First SEO AI agent (LIVE)

Get Started with Claude Code for Non-Techies (0 -> 1)

You use Claude for quick answers and occasional help. You maybe have built a couple of skills too, but they don't save you real time yet. After this workshop, you'll know how to:<ul><li>Turn any repeatable task into a skill Claude runs the same way every time</li><li>Create skills that connect to your tools (HubSpot, Google Sheets, Slack) so Claude uses real information</li><li>Create skills that browse websites, read files, and execute multi-step tasks on your behalf</li><li>Adapt existing skills so they fit your style</li><li>Test whether a skill is actually good, and improve it when it's not</li><li>Chain multiple skills together to create complex workflows</li><li>Share skills across your team so everyone benefits, not just you</li><li>Save credits by optimizing your skills</li></ul>APPROACH:<ul><li>Practical Playbooks + live demo for every concept</li><li>1H of office hours to help you get unstuck after the workshop</li><li>You leave with a package of working skills and the knowledge to adapt them and create your own. </li></ul>IMPORTANT: This workshop does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from using Claude for quick answers to building skills that run your real work, save 2+ hours a day, and scale across your team.

Build skills that connect to your tools and run multi-step workflows for you

Test, improve, and share skills so they work and your whole team uses them

Freelancers, founders, operators, and marketers already using Claude who want to unlock the full platform beyond the chat

No coding or technical skills required. Claude CODE is NOT included in this course.

Pietro Montaldo - AI for non-techies Founder | AI educator | 5k+ operators trained

Pietro Montaldo - AI for non-techies

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