Relay.app

Project A

Esade

Università Bocconi

NForce AI

Pietro Montaldo - AI for non-techies

AI Educator | Top Voice on AI for Growth Systems | Professor @ESADE

Cohort 1

Private Cohort 1 - agencies

May Cohort

April Cohort

June-July

August - Sept

August

Cohort 2

Operations professionals who optimize processes and manage day-to-day business functions.

Broad professional audience — content relevant across many roles and functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

Founder | Growth Operator |20k+ Students

Pietro Montaldo

Claude for Non-Technical Operators: Advanced Certification

Operations Manager

Real Estate 

Ads Strategy & Planning

Product Manager

Executive Director

AI Trainer

Founder

Save >2H per day by using skills' full potential

AI Educator | Top Voice on AI for Growth Systems

Claude Skills Masterclass

Staff Design Program Manager

AI Enablement

Senior Director, IT Ops

Ethermail.Ethermail

You're using maybe 10% of what Claude can do.Either way, you never properly learned the ecosystem, the connections, and the full set of tools at your disposal: Cowork, Skills, Subagents, Projects, Plugins, MCP connectors and Artifacts. In three intensive sessions, you'll learn how to:<ul><li>Properly set up all your Claude environment</li><li>Manage safety and permissions</li><li>Organize your workspace and folder structure</li><li>Build, test, adapt and maintain custom Skills, Plugins and Agents</li><li>Connect Claude to the tools you already use in a professional way (SKILL + MCP) and create live dashboards</li><li>Understand the entire potential of Claude for non-tech users</li></ul>The sessions are followed by office hours for hands-on help with your practical homework.<ul><li>50% Theory, 50% Practical</li><li>Small Cohorts to maximize learning</li><li>100% Live Sessions with real demos</li><li>1:1 sessions and optional Office Hours for Q&amp;A and dedicate support</li></ul>IMPORTANT: This course does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from casual Claude user to advanced operator in 6 hours

Understand the Claude Ecosystem (and What's Actually for You)

Set Up Cowork and Start Using It for Real Work

Build, Test, and Share Your Own Skills

Automate Your Workflows with Subagents, Plugins and Scheduled Tasks

You should be familiar with ChatGPT, Claude or other LLMs in your day-to-day.

Basic Prompting Skills

We need a pro or max account to be able to use CoWork and Skills to the fullest

PAID account on Claude

Make sure you you hardware is compatible with CoWork

Marketers, operators, and founders already using Claude who want to unlock the full platform beyond the chat

ChatGPT or Gemini users looking to switch to Claude and learn the ecosystem from scratch the right way

No coding or technical skills required. Claude CODE is NOT included in this course.

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You’ll learn how to treat AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to scale your operations immediately.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours)</li></ul>

Become a high-leverage Growth Operator in 4 weeks 

Develop a Modern Growth POV to More Effectively Lead Teams Today

Learn the Fundamentals of AI Agents

Gain Confidence to Build & Extend AI Systems

Build an Agent to Reverse Engineer Competitors’ Organic GTM (monthly)

Build an Agent to Automate Opportunity Discovery on Reddit

Build an Agent to Automate Opportunity Discovery on LinkedIn

You should be familiar with ChatGPT or other LLMs in your day-to-day.

Free Relay.App Account

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!

Go from Claude power user to AI builder: automate workflows, build tools, and ship real applications. No coding required

Esade Lecturer · AI Workshop Leader 

Politecnico di Torino

CNH Industrial

Accenture

Davide Rovera

AI educator teaching Claude Code to non-developers from daily practice

You likely have been using Claude Chat and Cowork and noticed how powerful they are, but the real leverage is in automating workflows, building tools, deploying applications and websites.You don't need to be a coder to benefit from it.Claude Code is the part of Claude that actually builds things. In 5 live sessions, you'll go from understanding what it is, to configuring it for your work, to building a personal knowledge system, to deploying a live web app at your own URL; no coding experience required. Every session produces a working deliverable on top of theory. Something you use immediately, increasing your ROI and saving you time.By the end, you'll have:• A personalized Claude Code setup with custom skills• A working Obsidian knowledge base (aka Second Brain) with AI-powered intake and synthesis• A live deployed application at a shareable URL• The mental model to keep building independentlyGet on top of the wave and learn how to make the most of your time with Claude.

Cross the line from AI user to AI builder - without coding

Build an AI-powered knowledge base in Obsidian you'll use every day 

Configure Claude Code with a personalized setup that stays on track

Deploy a live web application you built with a real, shareable URL

Write custom Claude Code skills that automate your specific workflows

Now when to use Chat, Cowork, or Code and make the right call every time

Test and improve your AI skills so they work reliably, not just once

The Operator Operators and Chiefs of Staff who use Claude Chat and Cowork daily and want to automate workflows and build tools that stick.

The FounderFounders and solopreneurs without a technical co-founder, ready to ship products, dashboards, and workflows without engineers.

The Consultant Consultants and strategists who turn one-off client work into reusable tools, archives, and dashboards they build and ship.

Build Slides With Claude Design - Masterclass

Build Your First Lead Generation AI Agent with Claude Cowork

Build a Team of AI Agents in Claude Cowork

Jacob Bank

When to Use Claude Cowork vs. Build an AI workflow

Build Your First GTM AI Agent with Claude Cowork

Build Your First Live App With Claude Code (45 min)

9 META SKILLS

Agentic Context Guide

AI Agents for growth hacking

Claude Cowork Guide by Pietro Montaldo

Claude Plugin Guide

Claude Skills 2.0 Advanced Tutorial (Video + Step by Step)

Give your resource a title

Top4 Tutorials of 2025 by Pietro Montaldo

You use Claude for quick answers and occasional help. You maybe have built a couple of skills too, but they don't save you real time yet. After this workshop, you'll know how to:<ul><li>Turn any repeatable task into a skill Claude runs the same way every time</li><li>Create skills that connect to your tools (HubSpot, Google Sheets, Slack) so Claude uses real information</li><li>Create skills that browse websites, read files, and execute multi-step tasks on your behalf</li><li>Adapt existing skills so they fit your style</li><li>Test whether a skill is actually good, and improve it when it's not</li><li>Chain multiple skills together to create complex workflows</li><li>Share skills across your team so everyone benefits, not just you</li><li>Save credits by optimizing your skills</li></ul>APPROACH:<ul><li>Practical Playbooks + live demo for every concept</li><li>1H of office hours to help you get unstuck after the workshop</li><li>You leave with a package of working skills and the knowledge to adapt them and create your own. </li></ul>IMPORTANT: This workshop does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from using Claude for quick answers to building skills that run your real work, save 2+ hours a day, and scale across your team.

Build skills that connect to your tools and run multi-step workflows for you

Test, improve, and share skills so they work and your whole team uses them

Freelancers, founders, operators, and marketers already using Claude who want to unlock the full platform beyond the chat

No coding or technical skills required. Claude CODE is NOT included in this course.

The skill that stops your best tool ideas from dying in the backlog

Aalto University

Esade & Porto Business School lecturer  teaching non-developers to build with AI

You're a PM with a backlog of small tools that would save your team hours — a spec generator, a research summarizer, a feedback triager. None of them get built. Engineering is heads-down on the roadmap, your idea sits in the backlog for quarters, and you make do with a messy spreadsheet and copy-paste.This lab fixes that. In 2.5 hours you'll go from a real idea to a working tool, live at a public URL you own — built with Claude Code under the hood, no programming required. You'll pick a tool with a clear job, design it so non-technical teammates actually use it, and ship and deploy it before the session ends.You leave with the thing itself — and a repeatable pattern to build the next two or three on your own, without filing a ticket or waiting on a sprint.For product people tired of saying "I could build that" and never doing it.

You'll go from depending on eng for every small tool to shipping your own,  turning backlog ideas into live apps your team actually uses

Pick a micro-app worth building

Design it so your team can actually use it

Build and deploy to a live URL you own

Make it hold up in real use

Clone the pattern for your next tools

Know where Claude Code fits

Product managers with a backlog of small tool ideas: spec generators, summarizers, trackers; and no engineering cycles to spare.

Operators, chiefs of staff, and associate PMs who own a process but wait on eng for the small tools that would speed it up.

Founders and solo builders who keep saying "I could build that" and want to ship a real, owned tool without writing code.

Stop redoing the same work on every project — build it once, reuse it forever

Esade Lecturer · AI Workshop Leader

Esade & Porto Business School lecturer teaching non-developers to build with AI

Every engagement, you lose hours to the same delivery work: the discovery synthesis, the research pulls, the diagnostic, the proposal boilerplate. It's not where your value is — but it's where your time goes, and it caps how many clients you can take.This lab fixes that. In 2.5 hours you'll build one reusable "signature assistant" that takes over a slice of your delivery — with your method, frameworks, and quality standards encoded in it — built with Claude Code under the hood, no programming required.You'll map where your delivery leaks time and margin, build the assistant for your highest-cost phase, test it on a real case, and standardize it so it works across clients, not just one project. You leave with the assistant itself and a template to clone the next one.For independent consultants and advisors who want higher margin and faster delivery — without hiring or watering down the quality clients pay for.

Go from re-doing the same delivery work on every project to a reusable AI assistant that does it — with your method and quality built in.

Find where your margin leaks

Design your signature assistant

Build it with Claude Code

 Standardize it across clients

Clone the pattern for your next assistant

Protect quality and trust

Independent consultants and advisors who bill by project or hour and want higher margin without hiring.

Boutique agency owners and fractional executives looking to standardize delivery and move faster.

Experts whose value is their judgment, who want the repeatable part of their work put on rails.

Wire your scattered docs into an AI layer that knows your business — in 2.5h

Your company's knowledge is everywhere and nowhere. Strategy in one Notion page, pipeline in a sheet, hiring notes in a doc — and the real context in your head. Every new hire asks the same questions. You re-explain the same decisions. You can't find the deck from three months ago.This lab turns that mess into a working AI layer that actually knows your business. In 2.5 hours you'll define your company's core knowledge zones, structure them, and stand up one or two agents that answer questions, summarize, and produce first drafts on demand — your private AI chief of staff, built with Claude Code under the hood, no programming required.You'll also set the update rituals and access that keep it useful instead of letting it rot, and leave with a weekly routine to run it yourself.For founders and operators tired of being the single point of failure for everything the company knows.

Go from being the only one who knows where everything is to an AI layer that answers, summarizes, and drafts from your knowledge.

Map your company's knowledge zones

Structure your docs so an agent can use them

Build your AI chief of staff

Keep it fresh and trustworthy

Run a weekly AI chief-of-staff routine

Know how this scales to your team

Founders and solo-CEOs drowning in scattered docs who want one AI layer that actually knows the whole business.

Executives and chiefs of staff who need fast, reliable answers, summaries, and first drafts from existing material.

Operators and team leads tired of re-explaining the same context who want the company's knowledge to answer for itself.

Pietro Montaldo - AI for non-techies Founder | AI educator | 5k+ operators trained

Pietro Montaldo - AI for non-techies

Courses

Claude for Non-Technical Operators: Advanced Certification

AI Growth Systems Bootcamp: Automate Your GTM

Claude Code Mastery: From Operator to Builder

Workshops

Claude Skills Masterclass

Micro-App Studio for PMs: Ship the Internal Tool You Keep Asking Eng For

Productize Your Expertise: An AI Assistant That Does Your Billable Grunt Work

Founder's Agentic OS: From Chaos Docs to an AI Chief of Staff

Lightning Lessons