Build Your First AI Agent in ChatGPT Work (Live)

I teach AI to non-technical professionals.

I am a lecturer on applied AI at ESADE Business School (#7th business school worldwide, FT)

Previously, I built Nforce (AI implementation agency), which was acquired by HTEC Group (HTEC.com) in 2026

I have trained 100+ non-technical business teams (Gartner, Sage, Superhuman, J&J & more)

50,000+ non-technical builders follow my work (LinkedIn + Substack) because I share practical and effective AI usage.

Read my book on Claude Skills on Amazon: https://www.amazon.com/dp/1808492854/

I teach entrepreneurship and product management at Esade (Barcelona) and Porto Business School, where students named me for teaching excellence in 2025.

I'm an engineer who never picked a side. After Politecnico di Torino and Accenture, I led the demerger of a 250-person purchasing org at CNH Industrial - done in under a year. (I'd have killed for Claude Code then.)

At Esade I built the school's first product management course in 2018 and eWorks, the venture program that's backed 400+ startups raising over $50M.

For 13 years I've translated between engineers and executives. For the last 3, I've taught senior professionals to use AI as a serious tool - 50+ workshops and counting.

Everything I teach comes from daily practice. This workshop is what I wish I'd had on day one.