Fundamentals of GTM Engineering

Yusuf Ahmed is the founder of Zevenue, a GTM engineering firm. He works with B2B sales and growth teams to build the systems behind modern outbound, including account research, enrichment, scoring, and AI workflows. His perspective comes from building these systems for real GTM teams and examining where their output needs better evidence or human judgment.

Yusuf has published a Claude Code guide and masterclass for GTM teams, shared live workflow demonstrations, and open-sourced Zevenue’s reusable GTM skills. He teaches from the work his team does every day, making technical ideas practical for the people responsible for finding and winning customers.

Haroon Choudery has spent over a decade in AI, building infrastructure and advising the teams deploying it. He previously founded Autoblocks, a VC-backed AI platform, as well as AI For Anyone, an AI education initiative that has taught over 70,000 people since 2016.

Now, he brings that experience to AI Ready, an AI transformation consultancy that works with mid-market and enterprise companies to shape and execute AI transformations that actually work.

He also writes the AI Ready newsletter read by more than 50,000 operators and thought leaders, covering the latest AI developments for anyone trying to keep up with the space.