Will Leatherman
Free Lesson

Claude Cowork 101: Build Your AI Marketing Team

45 min
Nov 10, 2026 12:00 PM

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What you'll learn

Set up Claude Cowork from zero

What Cowork does that chat cannot, and how to set it up for marketing in the first 10 minutes.

Build an AI analyst live

From an empty folder to a weekly report it writes on its own, with one sample of your work as the guide.

Grow it into a 4 role team

How the researcher, writer and distributor plug in, and how the team tells you when something breaks.

Why this topic matters

Plenty of marketing teams have tried one AI agent and left it gathering dust. The fix is small. One job per agent, one example of your own work, and a check that tells you when it breaks. This session builds the first agent with you live, and the other three ship to you as finished files.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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