Hatter AI

From Rankings to Revenue: Master SEO in the AI Era

Uber

Deliveroo

Microsoft

Jenna Hannon

CMO at FORM Kitchens & Multisensor AI. First marketing hire @ Uber Eats.

Peter Holc

Co-founder & CTO @ Hatter AI. Former Product & Eng at Deliveroo & Microsoft.

Learn how Google Search and large language models (LLMs) rank and retrieve content—so you can optimize for both.

Understand the Google algorithm and LLMs

Master the modern SEO playbook—from "key phrase" strategy to performance tracking—with efficient, automated workflows.

Develop a new strategy and workflow

Analyze real data and examples to see what’s working in SEO today—and what’s not.

Get real world case studies

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

Course schedule

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Spring 2025

Summer 2025

Looking to cut your campaign development time by 60% while driving higher revenue with the power of AI? This hands-on course equips you with the practical skills needed to create compelling campaigns and video advertisements from scratch. Course Details: 📌 Format:⏳ 4-hour live sessions via Zoom (2x2 hours) covering:🤖 Introduction to AI in Marketing✍️ Crafting Campaigns with ChatGPT🎨 Creating Images using Midjourney🎥 Producing Professional Video Footage using AI🎬 Turning Your Clips into a Story🎙️ Generating Voiceovers &amp; Background Music🚀 Optimising Content for Different Platforms⚖️ Ethical Considerations in AI Marketing(See syllabus section for more details) 🎁 Bonus Content:📺 Two additional recordings to watch in your own time:⏳ 2-minute recorded instructor intro🤖 Bonus lesson on AI agents (unlocked after course completion) Project Work: Expect to spend an additional 1–3 hours working on a practical project outside of live sessions.Duration: One comprehensive week of learning and creating.Throughout the course, you’ll master AI tools for crafting images, videos, voiceovers, and background music, culminating in a fully polished promotional video or advert for your product or service. This is more than just a course—it’s a fast track to confidently using AI to supercharge your marketing strategy. By the End of the Course:You’ll have a completed advert or - promotional video, ready to share across your platforms.You’ll gain the expertise to use AI tools to create impactful campaigns and social content tailored to your brand.As a bonus, you’ll also gain access to a recorded lesson on AI agents—cutting-edge technology to automate and innovate your content creation even further.For a sneak peek at what’s possible, check out an my example ad that created for a mock skincare brand, showcasing the tools and techniques you’ll learn in this course. You can find my ad at the end of the thumbnail video in right hand corner of this page. What You Will Learn:💡 How to create AI-powered marketing campaigns that stand out.🛠️ The best AI tools for your needs, including ChatGPT, MidJourney, Hailuo AI, Flair AI, Eleven Labs, and Suno AI.📝 Expert prompt techniques to get consistent, high-quality results from AI.⏱️ Time-saving workflows that streamline content creation, from ads to videos to voiceovers.🎯 Project-based application: Complete a guided project to practice and perfect your skills.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Dates and times for the live sessions will be agreed upon with participants in advance to ensure that no one misses out.

2 Live Sessions: 120 minutes each (4 hours total)

The guided project takes 1–3 hours (of your own time), depending on the complexity of your marketing campaign and video ad. I’ll be available throughout to answer questions and support you in creating a polished, ready-to-post ad that meets your goals.

Hands-on Project 

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and AI tools to turn concepts into compelling content that resonates with your audience—all in record time. <a href="https://www.youtube.com/watch?v=mPrYR9ZpdtM" rel="noopener noreferrer" target="_blank">Here an example</a> created in just 1 hour using the same tools &amp; techniques.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

Melanie Moeller

AI Marketing Mastery Cohort 3

Cohort 4

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.


Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Nopadon Wongpakdee

Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

Cohort 1

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Lightning Lessons

From Rankings to Revenue: Master SEO in the AI Era