Ethan Smith

The 5% of AEO: How to Rank in AI-Powered Search

CEO of Graphite Growth

Learn why claims that SEO is dead are premature, and why treating AEO and SEO as opposites is a mistake

Debunking The Myths: SEO & AEO

Discover why AI traffic converts higher and why attribution data tells a different story than analytics

Trends in Growth of AI

See how 23-word LLM queries open up content opportunities that traditional SEO could never justify

Why the Long Tail Dominates AI Search

Walk away with a clear framework for tracking where your brand appears in AI-driven results

How to Measure Visibility and Position

Identify the specific actions that drive the most impactful results and what to stop wasting time and money on

The 5% of AEO

Learn the latest AI Search skills with the authors of "AI-Powered Search"

AI Search Expert | Founder | Author

Lucidworks

Presearch

Optimized AI Conference

CareerBuilder

Searchkernel

Trey Grainger

Founder, Searchkernel. Author, "AI-Powered Search". 18+ years leading search.

Principal Search Engineer | Author

Shopify.com

OpenSource Connections

Reddit

Wikipedia

Yelp

Doug Turnbull

Principal Search Engineer, Author of "AI-Powered Search" & "Relevant Search".

March-2026

July 2026

AI Search is among of the most in-demand AI Skills. AI systems need RAG, and implementing great retrieval can often have a bigger impact than prompt engineering for improving your AI and Agentic systems. Most search systems barely scratch the surface of what's possible. While others struggle with irrelevant results and frustrated users, you'll master the cutting-edge techniques that power the world's most successful search experiences—from Reddit and Spotify to the Fortune 500.Why This Course ExistsThe Problem: Many traditional search systems are stuck in the 2010s. But modern AI courses hyper focus on text embeddings and ignore many of the fundamentals of information retrieval. The result? Engineers who can't bridge the gap between amazing demos and production systems that actually work.Our Solution: Stop downloading random embeddings from Hugging Face or OpenAI and hoping for the best. Learn to systematically analyze your users' actual intent, integrate domain context, and build search that truly understands what people (and agents) need—not just what they type. This course helps you build cutting-edge AI Search systems that actually work.Ready to level-up your AI Search skills?

Level up your Agentic Search & Retrieval skills with leading AI Search experts

Optimize your Agentic Search and Retrieval Augmented Generation (RAG) systems

Go beyond the query to understand intent

Fill in holes in your modern information retrieval knowledge

Improve relevance with crowdsourced ranking models built from click-stream data

Optimize AI-Powered Search Models for Production

Build ranking features & automate judgements with click models & Active Learning

Examples will be taught in Python, it's a good idea to have basic Python familiarity under your belt

Basic Python Programming

For those new to search/retrieval, we provide an optional intro session covering core matching & ranking concepts (BM25, vector spaces, etc)

(Included Complimentary with the Course): Search Fundamentals

AI Engineers optimizing search ranking to measurably improve user search satisfaction

Search Practitioners that want to learn to systematically improve search relevance

Technology leaders hoping to plan search experiments to maximize clicks and conversions

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

May 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

Fall 2025

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Founder @ Goodie AI // NoGood

Mostafa ElBermawy

CEO & Founder of NoGood and Goodie AI

Jan 2026

June 2026

Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.But most brands are still running the old SEO playbook.This course exists to change that.Built by Mostafa ElBermawy, Founder of <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://nogood.io">NoGood</a> and <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://higoodie.com">Goodie AI</a>, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.In 2 live sessions with Mostafa, you will walk away with:<ul><li>A full AEO strategy and framework to keep your brand visible across every major AI search platform</li><li>How Social is Reshaping AI Search</li><li>Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it</li></ul>This is your first-mover advantage.

Search as we know it has changed forever. It's time for a new playbook. 

Understand the new AI search landscape

Optimize your content for answer engines

Win AI Search through Social & Earned Media

Master technical AEO optimization

Measure and iterate for continuous growth

Hands-on experience with real audits and research

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

By the end of this course, you will be able to:

Founder at Minuttia | GrowthWaves

Docebo

Toggl

ServiceTitan

NordVPN

Uscreen

George Chasiotis

George Chasiotis helps B2B companies grow through content, advice, and products.

AEO Course

AI search engines like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find information—and most brands aren't ready. This 2-day intensive gives you the full picture: from the state of AEO today, to the exact tactics, tools, and templates you need to start showing up in AI results. Whether you're an in-house marketer, freelancer, or AEO professional, you'll leave with a complete playbook and access to proprietary tools built specifically for this new era of search.

The only 2-day intensive that teaches you how to win in AI search.

AEO Landscape: How AI Search Works

Building a Strong AEO Strategy

Core AEO Assets: What to Build

Tools and Templates for Execution

Finding and Fixing Perception Gaps

Measuring AEO Performance

In-house marketers who’re “pushed” for AI search results

Freelancers who want to understand how to win in AI search

AEO professionals who want access to tools and templates