4 Content-driven Onboarding Tactics for Growth Teams
Hosted by Kate Syuma and Viktoria Kharlamova
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Go deeper with a course
What you'll learn
Dive into the 4 key types of Onboarding content
Confidently select Tutorials, Demo Videos, Emails, and/or Onboarding Hubs to best drive activation.
Improve Onboarding Emails
Make simple changes to Onboarding emails that will better showcase product value and drive action.
UX copy for Onboarding
Get inspired with examples of "quick wins" with UX copy that can drive bigger impact.
Join with your team and learn together
Discover practical insights and best practices for onboarding that you can plan right away for the next sprint.
Why this topic matters
Content plays a significant part of the User Onboarding. Teams like to "zoom out" and think about holistic strategies. Today we will "zoom in" to unpack simple and actionable improvements for your onboarding, leveraging just content.
After this lesson, your team will get actionable examples that you can apply to your Onboarding content: Tutorials, Videos, Emails, and Onboarding Hub.
You'll learn from
Kate Syuma
Growth Advisor, Founder at Growthmates, ex-Miro Head of Growth Design
- Over 6+ years at Miro, built a team of 10+ members and co-strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
- Founder of Growthmates — advisory practice and platform that guides companies in growing meaningful products by leveraging PLG and enhancing UX quality, together.
- Clients came from Antler VC, Manychat, Loom, Intercom, Mantimeter, and more.
- The podcast and reports captured 20+ experts from Dropbox, Miro, Pinterest, Adobe, Atlassian, Amplitude, Canva, HubSpot, Coda, SurveyMonkey
Viktoria Kharlamova
Growth Advisor, ex-Miro 1st Growth Product Manager
- Experienced Growth Advisor, for 3+ years she helped both B2B and B2C companies to implement PLG and significantly drive revenue: helped grow 30+ companies (Rask.ai, Taskade, Hints, etc.).
- Over 5+ years at Miro she has driven product Growth on Activation, Retention, Virality, and Monetization from a Startup to a Unicorn stage, built a growth team and processes from 0, ran 200+ experiments, and increased key business metrics.
Trusted by people from teams like:
