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Dos and Don'ts of User Onboarding

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Joe Formica

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What you'll learn

How onboarding can make or break the user experience

Learn how onboarding goes beyond a first impression, and sets users up for success (or failure) with your product.

How to avoid common (and costly) mistakes

Real examples & quick activities to demonstrate common mistakes that can lead to dropoff and a sub-par experience.

Actionable tips & tweaks

See how tweaking small design & copy details can lead to big improvements towards UX and business goals.

Why this topic matters

Designing an onboarding experience is about more than just a good first impression. A user's first time experience with your app can make or break every experience after. We'll cover a few key tips, examples, common mistakes, and action items to design a great onboarding experience. Learn the details and tweaks that can make a huge impact on how successful users are in adopting your product.

You'll learn from

Joe Formica

Senior Freelance UX Designer for 10 yrs, Founder of Bitesize UX, General Assembly Instructor & Distinguished Faculty

Joe believes that when it comes to UX design, there's no substitute for learning by doing.


Joe has taught UX Design at General Assembly in New York for eight years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.


In addition to teaching, Joe has been a self-employed Senior Product Designer for the past 10+ years. He has worked with dozens of clients, ranging from Fortune 500 companies, to new startups, where he has played an integral role in their growth and success.


All Bitesize courses are hands-on, project based, and beginner friendly. If you take a class with Joe, you’re guaranteed to walk out with a tangible, actionable skills, and project that you're proud to show off to the world.

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