How to Nail Your Messaging From Homepage to Onboarding

Lightning Lessons

Practical skills & tools to accelerate your career

How to Nail Your Messaging From Homepage to Onboarding

Hosted by Anthony Pierri, Rob Kaminski, and Ramli "RJ" John

392 students

What you'll learn

How to hook your customers from homepage to onboarding

You'll master the art of capturing attention in seconds and maintaining it through the onboarding.

How to keep users engaged throughout their buying journey

You'll learn frameworks and psychological triggers that guide users naturally to the next step in the buyer's journey.

How to craft clear & compelling homepage and onboarding copy

You'll be able to write benefit-focused copy that speaks directly to user pain points.

How industry experts audit homepage and onboarding messaging

Anthony, Rob, and RJ will review a B2B startup's homepage and onboarding live in this session.

Why this topic matters

In this live, interactive session, Anthony and Rob (Co-Founders of FletchPMM) and Ramli John (Founder of Delight Path) will review a B2B startup's homepage and onboarding. Along the way, they'll share frameworks, strategies, and tips to turn more website visitors into lifelong customers.

You'll learn from

Anthony Pierri

Co-Founder of FletchPMM

Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that helps early-stage B2B startups rewrite their homepages with sharper positioning and messaging.

Rob Kaminski

Co-Founder of FletchPMM

Rob Kaminski is the Co-Founder of FletchPMM. He helps early-stage founders position their products and translate them into messaging.

Ramli "RJ" John

Bestselling author of Product-Led Onboarding (+35K sold).

Ramli John is the founder of Delight Path and the bestselling author of the book Product-Led Onboarding (over 35k copies sold). He helps B2B companies fix their leaky onboarding experiences.

TRUSTED BY FAST-GROWING B2B STARTUPS