5 Onboarding Mistakes Everyone Makes

Lightning Lessons

Practical skills & tools to accelerate your career

5 Onboarding Mistakes Everyone Makes

Hosted by Kate Syuma and Viktoria Kharlamova

222 students

What you'll learn

Diagnose your Onboarding Mistakes

Dive into 5 most common mistakes companies make with Onbarding, uncover your "blind spots "and learn how to avoid them.

Uncover Quick Wins for Targeted Segments

Examples of specific and tailored changes that can drive impact with lower implementation effort.

Define Holistic Onboarding for Habit Formation

Get a framework to take a holistic view of the entire onboarding journey to create lasting behaviors.

Why this topic matters

Onboarding is the first critical touchpoint with your users, yet many companies (big and small) make avoidable mistakes. From neglecting research to overlooking habit formation, these pitfalls can hinder activation and retention. In this lightning lesson, we’ll tackle 5 common mistakes, uncover best practices, and share actionable tips to create a better onboarding experience.

You'll learn from

Kate Syuma

Ex-Miro Head of Growth Design • Founder @Growthmates

Over 6+ years at Miro, Kate built a team of 10+ people and strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
As a founder at Growthmates, she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously.
Growthmates Podcast and Newsletter captured growth stories from 30+ leaders from Notion, Canva, Loom, Amplitude, Dropbox, and more.

Viktoria Kharlamova

Growth Advisor, ex-Miro 1st Growth Product Manager

Experienced Growth Advisor, for 3+ years she helped both B2B and B2C companies to implement PLG and significantly drive revenue: helped grow 30+ companies (Rask.ai, Taskade, Hints, etc.).
Over 5+ years at Miro she has driven product Growth on Activation, Retention, Virality, and Monetization from a Startup to a Unicorn stage, built a growth team and processes from 0, ran 200+ experiments, and increased key business metrics.

Helped 10+ companies grow, including: