Free Lesson
Turn context into positioning and messaging in 30 minutes
Part of Build your AI marketing system in Claude Code, live
45 min
Nov 4, 2026 8:00 AM
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What you'll learn
Growth strategy across channels and systems
Map the funnel against last week's goals, then set the strategy across channels and the systems that run them
Positioning with a clear anchor
Pick the market anchor and the differentiation you can prove, from the context files you already have
Product messaging
Turn that position into messaging per persona, ready for every page, deck and post
Why this topic matters
Positioning used to mean an agency, three calls and a few weeks. In my setup a positioning refresh takes an afternoon, because Claude starts from files that already hold the evidence. In this session I'll take Granola's context files and build its funnel, positioning and product messaging live. Bring your homepage headline and the competitor you lose to most. You'll get the positioning, messaging and funnel skills after the session.
