Create Your Growth-Focused Product Position

Lightning Lessons

Practical skills & tools to accelerate your career

Create Your Growth-Focused Product Position

Hosted by Jose Bermejo

115 students

What you'll learn

How positioning is the #1 decision for maximum growth

It informs every investment decision of your go-to-market strategy, sales & marketing.

How to pinpoint your highest‐growth audience

A straightforward process to identify which customer segments truly need what you offer—don’t chase the wrong crowd.

Find your competitive edge in the right market

Discover how to position your solution for your chosen segment, making it obvious why you’re the best choice.

A canvas template to guide your positioning strategy design

An actionable template to strategize the positioning for every product you market & sell.

Next steps to create magnetic messaging & sales pitch

Get clear on the next steps to build a magnetic messaging for your website & sales pitch the connect with your buyers.

Why this topic matters

If you try to serve everyone, you will end up serving no one. Too many B2B software companies waste time and budget on broad campaigns that don’t resonate with any particular group. By focusing on the right market, you’ll fast‐track your revenue path and reduce guesswork. The result is a clear target audience, a stronger competitive advantage, and magnetic messages that accelerate sales traction.

You'll learn from

Jose Bermejo

fCRO • Helped 200+ B2B Products & Services Grow

Hey there—I'm Jose Bermejo, an Executive MBA grad (top-tier FT & The Economist) who’s all about turning limited resources into business results. I’ve led GTM and sales to 120% growth in under three years as CRO, reshaped an $18B market with a digital real estate innovation in Spain, and integrated AI in my consulting company to slash operational time by 40% ⚡ Besides I’m a passionate athlete, always looking for the next performance improvement in my brain, muscles and heart!

I’m also the founder of Predictable Innovation Strategy, the author of “The Art of High-Tech Positioning”, and the host of The Unstoppable Product Show.

In 16 years in the B2B software + services industry, I've helped 500+ people & 30+ organizations navigate change and helped +200 B2B products, leading 300+ workshops & training sessions.

My jam? Using my understanding of human behaviors to help leaders see beyond the conscious to make better decisions, find the right solutions and make investments that pay-off, mostly related with go-to-market and growth strategy.

My focus for my current life stage is to share knowledge and witness the impact on the humans & organizations I help. I'm hosting my own executive leadership retreats to help teams reach a State of Coherence.

Feel free to connect with me at Linkedin, I’m just one DM away from you!

Upskilling leaders at top companies