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Why Generalists Win: How to Stand Out as a Fractional Leader

Hosted by Emily Hollender and Andre Plaut

Wed, Nov 19, 2025

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders
Emily Hollender
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What you'll learn

How to clarify your positioning

How to clearly articulate what you do and who you help as a fractional leader or independent consultant.

How to lean into your strengths

Learn the key ingredients of effective positioning for standing out in a growing market of fractional operators.

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Why this topic matters

More and more experienced operators are stepping off the traditional career ladder to explore consulting, advisory, and fractional work. But how do you standout as the space gets more crowded and competitive? Join Emily for a candid coffee chat with Andre, a seasoned fractional exec, as they dig into how to articulate what you do, lean into your generalist strengths, and find your voice.

You'll learn from

Emily Hollender

Emily Hollender | Fractional Leader (prev. RTR, Tia, The Wing), Advisor, Founder

Emily Hollender is a Fractional Marketing Leader and the founder of Next Wave Marketing, where she partners with early-stage consumer startups to harness the power of community to drive growth. She’s especially passionate about helping full-time operators get off the sidelines and kickstart their own fractional journeys. She teaches a quarterly Fractional 101 course on Maven.

Andre Plaut

Founder, human machine

Andre Plaut is a fractional leader and founder of human machine, a learning design + strategy studio. He has spent over a decade at the intersection of technology, design, and education, developing and scaling learning experiences, products, and teams for organizations like Apple, Obama for America, General Assembly, Huge Inc, BARK, Indeed, Visa, Primary VC, A24, and many others.

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