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It’s time to get off the sidelines and launch your fractional practice.
Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are.
You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.
If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless:
→ How do I turn my expertise into an offer people actually want?
→ How do I find and land my first clients?
→ How (and what) do I charge?
→ How do I set up the back-office of my business?
I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started.
Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence.
I hope you'll learn with me!
What you’ll learn
Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.
Define your initial positioning and offerings
Create a vetted one-pager to immediately use in outreach and discovery calls
Pressure-test your positioning with me and your peers
Apply proven, relationship-driven outreach strategies to grow your pipeline
Set up your lightweight CRM
Start building a pipeline of warm leads and referrals
Understand pricing models (hourly, retainer, project-based)
Define your pricing and offer strategy
Learn how to structure scopes that protect your time and value
Leave with a step-by-step action plan and templates to launch your fractional practice
Templates include: Outreach Templates, Discovery Call Scripts, Scope & Contract Templates, a Systems Starter Kit, and more.
Collaboration and connections with operators navigating similar challenges
Learn directly from Emily
Emily Hollender
Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing
Who this course is for
Full-Time Operators Looking For Greater Freedom + Impact
Learn how to monetize your expertise and diversify your income outside of your 9-5.
Senior Leaders (8+ Years of Experience) in Transition
Assess whether or not fractional work is the right path for your career journey.
New (<6 mo) to Fractional Work
Standup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.
What's included
Live sessions
Learn directly from Emily Hollender in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
9 live sessions • 12 lessons • 2 projects
Week 1
Dec
1
Positioning Workshop
Mon 12/110:30 PM—12:00 AM (UTC)
🪨 Step 1 | Build Your Foundation & Sharpen Your Positioning
Dec
3
Optional | 1:1 Coaching Session with Emily
Dec
5
Optional | Group Discussion and Q&A
Week 2
Dec
8
Sales 🤝 Relationship Building Workshop
Mon 12/810:30 PM—12:00 AM (UTC)
📈 Step 2 | Activate Your Network & Build Your Pipeline
Dec
10
Optional | 1:1 Coaching with Emily
Dec
12
Optional: Optional | Group Discussion and Q&A
Free lesson
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Fractional 101: Is Going Fractional Right for You?
Why fractional work is on the rise
What fractional is, why it matters, and the pros and drawbacks of this way of working.
How to know if fractional work is for you
Dig into what fractional work actually looks like day-to-day and if it aligns with your values, strengths and goals.
Common mistakes to avoid when getting started
Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting again today.
Schedule
Live sessions
3 hrs / week
Wed, Dec 3
8:00 PM—10:00 PM (UTC)
Fri, Dec 5
5:00 PM—6:00 PM (UTC)
Wed, Dec 10
8:00 PM—10:00 PM (UTC)
Projects
1-2 hrs / week
Frequently asked questions
Save 25% until Monday
$795
USD
2 cohorts