From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

4.9 (9)

·

2 Weeks

·

Cohort-based Course

If you've been thinking about going out on your own but you're not sure where to start, this course will give you a clear roadmap.

Previously at

Rent the Runway
The Wing
Tia
Modern Animal
Emerson Collective

Course overview

Get off the sidelines and kickstart your fractional practice with confidence.

Maybe you’re feeling stuck, burnt out, or not lit up by your full-time job anymore. Or, maybe you’re craving more balance, freedom, and ownership over how you spend your time. You might be realizing that your 9-5 isn’t as safe (or fulfilling) as it used to be. You’ve thought about going out on your own, but the “how” feels scary.


→ How do I position myself and standout?

→ How do I find my first clients?

→ How (and what) do I charge?

→ How do I handle taxes and health insurance?

→ How do I manage uncertainty?


Moving away from the traditional career ladder can feel risky and confusing—but it doesn’t have to be this way.


If you're an experienced operator ready to explore going fractional but unsure where to start, this course is built for you. Together, we’ll turn your expertise into a compelling offer, price it with confidence, build an initial pipeline, and set up the foundations of your business—all using the frameworks I used to build my own 6-figure fractional practice.


What You'll Learn

In this 2-week sprint, we’ll get you out of idea mode and into action. You’ll walk away with:

👉 A vetted one-pager that clarifies your positioning and unique value you bring to clients

👉 Proven sales and relationship-building strategies to build your initial pipeline of opportunities

👉 A step-by-step launch playbook—with easy-to-apply templates—to take your practice from 0 to 1

👉 Light-weight systems and tools to set your business up for success

👉 Confidence and clarity—through hands-on workshops, coaching, and community—to actually start this next step in your career


Course Framework

This course is packed with:

👉 4 Live Workshops

👉 2 Group and 1:1 Office Hours Opportunities

👉 2 Projects for Feedback

👉 Async Feedback & Peer Support

👉 Access to a Fractional Alum Slack Community


Why learn from me?

I've spent the past decade working inside high-growth consumer startups like Rent the Runway, The Wing, and Tia. Three years ago, I left that world behind and launched my fractional consulting practice, Next Wave Marketing. Since then, I’ve worked with 25+ mission-driven clients I love, built a 6-figure fractional practice, and designed a career that fits into my life—not the other way around.


Whether you're all-in on fractional work, in transition, or looking to diversify your income outside of your 9-5, I'm here to help you kickstart your independent journey with confidence.


So, what are you waiting for?

Learning how to monetize your expertise and make money on your own terms is powerful. This path isn’t for everyone, but if you’ve been thinking about it for a while—if your gut is saying there has to be another way—I'm here to show you how.

Who this course is for

01

Full-Time Operators Looking For Greater Freedom + Impact

Learn how to monetize your expertise and diversify your income outside of your 9-5.

02

Senior Leaders (8+ Years of Experience) in Transition

Assess whether or not fractional work is the right path for your career journey.

03

New (<6 mo) to Fractional Work

Standup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

You'll leave this course with:

A clear positioning statement and offer suite that reflects your strengths

Walk away with a focused, ownable way to describe what you do, who you help, and the unique value you bring.

  • Define your initial offerings
  • Create your initial one-pager to use in outreach and discovery calls
  • Get personalized feedback from me and your peers

Tactical networking & sales strategies to build your early pipeline and land your first projects

Learn proven, relationship-driven sales strategies to activate your network and attract your first clients—without feeling salesy.

  • Apply proven, relationship-driven outreach strategies
  • Set up your lightweight CRM
  • Start building a pipeline of warm leads and referrals

Proven techniques to scope, price & set up client engagements for success

Take the guesswork out of pricing and scoping so you feel confident putting together proposals that close.

  • Understand pricing models (hourly, retainer, project-based)
  • Define your pricing and offer strategy
  • Learn how to structure scopes that protect your time and value

Templates, tools, systems, and a clear action plan to go from 0 to 1

Leave with a step-by-step action plan and templates to launch your fractional practice, whether you're taking the leaping now or easing into it over time, including:

  • Outreach Templates
  • Discovery Call Scripts
  • Scope & Contract Templates
  • Systems Starter Kit

Personalized feedback and peer support from other operators navigating this transition

You don't have to figure this out alone. Accelerate your transition with confidence with through:

  • Personalized feedback on your positioning statement & sales plan
  • Weekly office hours for 1:1 support
  • Collaboration and connections with operators navigating similar challenges

What’s included

Emily Hollender

Live sessions

Learn directly from Emily Hollender in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

7 live sessions • 12 lessons • 2 projects

Week 1

Sep 15—Sep 21

    🪨 Step 1 | Build Your Foundation & Sharpen Your Positioning

    • Sep

      15

      Positioning Workshop

      Mon 9/154:00 PM—5:30 PM (UTC)
    2 more items

    Sep

    16

    Optional | 1:1 Office Hours with Emily

    Tue 9/164:00 PM—6:00 PM (UTC)
    Optional

    📈 Step 2 | Activate Your Network & Build Your Pipeline

    • Sep

      17

      Sales 🤝 Relationship Building Workshop

      Wed 9/174:00 PM—5:30 PM (UTC)
    2 more items

    Sep

    19

    Optional | Group Discussion and Q&A

    Fri 9/194:00 PM—5:00 PM (UTC)
    Optional

Week 2

Sep 22—Sep 26

    💰 Step 3 | Sales, Scoping & Pricing

    • Sep

      22

      Pricing & Sales Workshop

      Mon 9/224:00 PM—5:30 PM (UTC)
    3 more items

    💪 Step 4 | Set Up Your Fractional Business for Success

    • Sep

      24

      From Freelancer ➡️ Business Owner

      Wed 9/244:00 PM—5:30 PM (UTC)
    4 more items

    Sep

    26

    Optional | 1:1 Office Hours with Emily

    Fri 9/264:00 PM—6:00 PM (UTC)
    Optional

Bonus

    Bonus Resources: Tools & Templates

    3 items

4.9 (9 ratings)

What students are saying

Fractional 101: Is Going Fractional Right for You?

Fractional 101: Is Going Fractional Right for You?

Why fractional work is on the rise

What fractional is, why it matters, and the pros and drawbacks of this way of working.

How to know if fractional work is for you

Dig into what fractional work actually looks like day-to-day and if it aligns with your values, strengths and goals.

Common mistakes to avoid when getting started

Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting again today.

Get the free recording

Meet your instructor

Emily Hollender

Emily Hollender

Fractional Operator | Startup Advisor

I’m Emily—an integrated marketer, community builder, and surfer. I spent a decade working inside marketing teams at high-growth consumer startups like Rent the Runway, The Wing, and Tia.


Now, I apply my community-led growth playbooks to early-to-mid-size startups looking to sustainably grow through my consulting practice, Next Wave Marketing Partners.


I've worked with over 25 clients across the consumer startup and investing space, including Modern Animal, Emerson Collective, The Sill, GSV Ventures, StartEd, and more.

A pattern of wavy dots

Join an upcoming cohort

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Cohort 2

$725

Dates

Sep 15—26, 2025

Payment Deadline

Sep 15, 2025

Cohort 3

$725

Dates

Dec 1—12, 2025

Payment Deadline

Nov 30, 2025
Get reimbursed

Course schedule

10-Day Sprint

  • 3x Live Sessions – Monday & Wednesday

    12pm-1:30pm PST

    We'll come together for live, interactive workshops on Monday and Wednesday afternoons.

  • 2x Office Hours

    Have a question or want to workshop progress? Join office hours to get hands-on, actionable feedback from me and your peers.

  • Async – Pre-Work, Post-Work & Templates

    Throughout the course, access bonus materials, pre-work, projects, and templates that you can directly apply to your business.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Cohort 2

$725

Dates

Sep 15—26, 2025

Payment Deadline

Sep 15, 2025

Cohort 3

$725

Dates

Dec 1—12, 2025

Payment Deadline

Nov 30, 2025
Get reimbursed

$725

4.9 (9)

·

2 Weeks