Rent the Runway

Modern Animal

Emerson Collective

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Cohort 1

Cohort 2

How to Know if Independent Consulting is Right for You - Sept 18, 2025

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Cohort 5

Cohort 7 - Archive

Cohort 6 - Archive

December 2026

September 2026

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Over the past few years of running my own fractional practice, I’ve tested dozens of platforms, tools, and systems. Here’s my shortlist of tried-and-true tools—the ones I recommend to anyone looking to launch or grow their independent practice.

Get My Tools & Systems Starter Pack

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Fractional VP, Startup Advisor, Founder

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Design Leader

Fractional CMO/Product Marketer

Executive Marketing Strategist

HR Business Partner

Director

Head of Insights | Fractional Leader

Principal Consultant, Digital Product

Strategy Execution & Business Management

Director, Emerging Tech

Head of Member Engagement Marketing 

Have you been thinking about going out on your own but have no idea where to start? I’ve been exactly where you are.You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re doing it right. The questions feel endless:→ How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business?I’ve been there. And after 3+ years, 30+ clients, and doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the playbooks, tools, and guidance to build a real, sustainable practice.Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence.I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Articulate your positioning and offer suite that reflects your strengths

Tactical networking & sales strategies to build your pipeline

Proven techniques to scope, price & set up client engagements for success

Templates, tools, systems, and a clear action plan to go from 0 to 1

NEW! Hands-on guidance for applying AI to your business

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

A focused 60-minute working session designed to move your business forward.

Get advice and guidance from Emily as you launch or grow your fractional practice.

Fractional Marketing VP (Prev. RTR, The Wing, Tia) | Startup Advisor

Fractional Friend: 1:1 Power Hour Session

How to Build a Fractional Practice on Your Own Terms

Learn how to think like a CEO and show up for your own business with the same intention you bring to client work.

How to treat your business like your best client

Learn how to identify when and where you do your best work so you can build a schedule that actually fits your life.

Get clear on your ideal workday

Outline your capacity and non-negotiables so you can protect your time and energy from day one.

Set boundaries before your first client does it for you

Building an AI-First Fractional Practice

Fractional Marketing VP, Maven Instructor

Ankita Terrell

Executive Coach & Ops Leader

Shail Kaveti

AI Systems Builder & Investor

Learn a simple framework to identify where AI can meaningfully support your workflows and daily operations.

Understand Where AI Fits in Your Business

Uncover where AI can save time, reduce manual work, and create leverage in your fractional practice.

Identify High-Leverage AI Use Cases

Learn about real scenarios of how fractional operators are applying AI to increase efficiency and capacity.

Get Inspired by Real-Life Examples

Is Going Fractional the Right Career Move for You?

Fractional Marketing VP, Founder of Next Wave Marketing, Startup Advisor

Get a clear picture of day-to-day work, client expectations, and pros and tradeoffs of this way of working.

What Fractional Work Actually Looks Like

Learn a simple framework to assess your finances, network, experience, and risk tolerance to know if it's right for you.

How to Know If You're Ready

Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting again today.

Common Mistakes to Avoid

Why Generalists Win: How to Stand Out as a Fractional Leader

Emily Hollender | Fractional Leader (prev. RTR, Tia, The Wing), Advisor, Founder

Andre Plaut

Founder, human machine

How to clearly articulate what you do and who you help as a fractional leader or independent consultant.

How to clarify your positioning

Why being a generalist can actually accelerate your fractional business—and how to position your range as an advantage.

How to lean into your strengths

Learn the key ingredients of effective positioning for standing out in a growing market of fractional operators.

See Real, Actionable Examples

How to Know if Independent Consulting is Right for You

Fractional Leader (prev. RTR, Tia, The Wing), Advisor, Founder of Next Wave

Amanda Schwartz Ramirez

Prev. VP, now full-time Advisor | Founder, Garden Labs est. 2022

Dig into what independent consulting looks like day-to-day and if it aligns with your values, strengths and goals.

Clarify If Consulting Fits Your Strengths

Understand the pros and cons compared to a 9-5, and walk away with a framework to evaluate if it's a fit for you.

Evaluate Lifestyle & Career Tradeoffs

Explore practical steps to test the waters before making the leap—and get our honest POV on common mistakes to avoid.

De-Risk Making the Leap

How to Land Your First Client as an Independent Consultant

Fractional Marketing Leader, Startup Advisor, Founder of Next Wave Marketing

Silvi Specter

Marketing Consultant for B2B SaaS Startups; Founder of The Growth Tribe

Learn practical strategies to identify and land your first independent consulting or fractional opportunities.

Proven Approaches to Finding Your First Clients

Get simple frameworks to activate your network and create a steady flow of potential opportunities.

How to Build Your Pipeline

Learn habits and mindset shifts that make business development feel natural and sustainable.

Emily Hollender will make you an in-demand fractional leader

Emily Hollender

About Emily

Courses

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Lightning Lessons