How To Measure UX and Design Impact

Hosted by Vitaly Friedman

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How To Measure UX and Design Impact
Vitaly Friedman
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What you'll learn

Understand UX metrics

Learn key UX metrics (SUS, UMUX-Lite, TPI) and how to connect them to product and business goals.

Prioritize UX work effectively

Explore frameworks and KPI trees to decide which UX initiatives create the highest impact

Apply research methods strategically

Choose the right UX research methods and design KPIs to get actionable, measurable results.

Why this topic matters

Measuring UX is essential for turning design work into measurable impact. By understanding UX metrics, connecting them to product and business outcomes, and prioritizing initiatives effectively, designers and product managers can make better decisions, improve user satisfaction, avoid common pitfalls, and demonstrate the real value of design.

You'll learn from

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Worked with European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE Digital, Alliander etc. (LinkedIn).


Vitaly is the founder, editor-in-chief and UX lead of Smashing Magazine since 2006, an online magazine for designers and developers, where he helps curate friendly, inclusive front-end & UX conferences (SmashingConfs).

He is working with companies worldwide to improve the UX of complex systems and intricate design challenges — but also measure UX and design impact, design effective AI experiences and improve internal workflows.

Through his articles, books, talks, trainings and video courses he has taught 45,000 designers around the world practical insights to design digital products that people actually use, value and perhaps even fall in love with.

Previously at

European Parliament
Lexware
Otto Group
Axel Springer SE
SmashingConf

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