Free Lesson
Market Sizing for Designers, Researchers and PMs
30 min
Oct 21, 2026 1:00 AM
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What you'll learn
Build a bottom-up estimate for a product or feature
Use market sizing techniques to build a defensible revenue figure for any new product or feature.
Check your estimate with a top-down view
Learn how to check bottom-up estimates with top-down techniques.
Clearly communicate the findings of your market sizing.
Learn how to communicate the output of your market sizing analysis in a way that convinces stakeholders.
Why this topic matters
Every new product or feature starts with the same question: Is this worth building? Designers, researchers, and PMs might be asked to weigh in on this without a finance background. Market sizing gives you a structured way to answer this question, even with little data. This lesson will show you how to estimate the size of your market and clearly communicate the outcome of your work to stakeholders.
