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Free Lesson
AI Search 101 for Marketers, Live in Claude
45 min
Nov 5, 2026 12:00 PM
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What you'll learn
See how AI decides who to name
Big brands get named from memory. Smaller ones only when a page it reads names them. Learn which one you are.
Build your visibility check in Claude
Run your buyers' real questions through ChatGPT and see every answer where a rival is named in your place.
Know what to fix first
Turn the check into a short list of the pages and mentions that decide whether you get named.
Why this topic matters
Your buyers ask ChatGPT who to shortlist before they reach your site. For a well-known brand, the LLM answers from what it already knows. For a company of 50 to 500 people, it names you only if one of the pages it reads that time names you (University of Toronto, 2026). This session shows you which side you are on and builds the check that tracks it.
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