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Free Lesson
Claude Code for Marketers: Build Content AI Actually Cites
45 min
Oct 20, 2026 12:00 PM
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What you'll learn
Turn calls and interviews into answer pages
First-hand material AI cites, built from transcripts you already have, never from a blank prompt.
Check every week whether AI cites them
A scheduled check runs your buyers' questions and shows which pages got cited and which didn't.
Know which pages earn the citation
In a 53 brand study, cited pages got about twice the clicks. See which of yours sit on the wrong side.
Why this topic matters
Teams publish more with AI and get less back. Only 13.9% of 1,042 content marketers report strong blog results, a 12 year low, while 92.4% use AI (Orbit Media, 2026). The top human-written pages earn 5.7 times the AI citations of the top AI-written ones (Brandi, about 900,000 answers). The material AI cites is the first-hand kind your team already records on calls.
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