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Raise Your Technical Bar as an AI-Native PM

Hosted by Jason P. Yoong and Gayathri Keerthana (GK)

Thu, Mar 19, 2026

6:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

Get Promoted Faster: For ICs & Managers
Jason P. Yoong
View syllabus

What you'll learn

What "becoming technical" means

You must write structured logic engineers can test against

Live demo of a system.md that translates a PRD

Show how the AI thinks, using the Working Backwards approach

evals.md created with multi-dimensional thresholds

With binary criteria, through a Bar Raiser's lens

Why this topic matters

Being an AI-native PM in 2026 goes beyond generating a solid PRD. You must speak the language of AI Engineers who value two things from a PM: system instructions and evals. Most PMs don't write either. So engineering teams end up using generic packs or loosely translated PRDs, and products ship with hallucinations, model drifts, and unverified quality.

You'll learn from

Jason P. Yoong

Co-Founder & COO at Level Up (Prev: Amazon, Dentsu, IPG, Startup - $8M seed)

Over the past 15+ years, I’ve run $1B+ organizations in eCommerce, advertising, media, and marketplaces — led 40+ person teams, owned P&L, and managed $400M+ marketing budgets that delivered measurable growth and ROI.


At Amazon, Dentsu Aegis, and Universal McCann (IPG), I operated at global scale. Later, as a founding team member of a venture-backed software startup, I helped raise $8M in seed funding and built the go-to-market motion from zero to traction.


Today, I am the Cofounder & COO of Level Up, a career acceleration platform with 250,000+ followers. Alongside Ethan Evans (retired Amazon VP), we combine executive coaching, leadership courses, weekly newsletter, an engaged community, and custom AI GPT tools to help ambitious professionals grow faster, avoid mistakes, and make better career moves.


I also serve on the Harvard Business Review (HBR) advisory council and as a mentor at First Round Capital and Techstars.


Follow Jason on LinkedIn.


>> My next course Get Promoted Faster: For ICs & Managers (starts April 25; rated 4.9/5; designed for go getters < 15 years experience)

Gayathri Keerthana (GK)

AI and Product Consultant | ex-Amazon Product Leader | ESADE MBA

Most people stick to one thing. At 31, I'm managing to experiment with three: AI consulting, co-founding an AI-native startup, and building an e-commerce brand in the UK.


This is possible because of a rather uncommon mix of experiences I managed to pack in just over a decade:


• Senior Product Manager in a $7.2B business unit at Amazon — leading ML and econometric models that actually moved the needle on delivery experience


• Ops Management at an Amazon robotics site, leading a team of 300+, producing 250K+ shipments / night


• MBA from ESADE (ranked #7 by FT): Social Impact Scholarship, VP of Tech & Media club


• Led marketing at B2B SaaS unicorns (Typeform, Chargebee, Zoho): inbound, virality, demand gen and the whole shebang.


• Founded a non-profit in rural India at 19, for 5+ years, and recognised with state-level awards.


I also help exceptional tech leaders get the UK Global Talent Visa. 


I believe in a human-in-the-loop approach to leveraging AI and prefer using it as a problem solver than a decision maker.


Follow GK on LinkedIn.


Explore more resources from GK.

Senior Leaders & Advisors at

Amazon
Typeform
Zoho
Chargebee
Techstars

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