Ethan Evans

Stuck at Senior Manager - How to Break Through to Executive: Cohort 2

Stuck at Senior Manager - How to Break Through to Executive: Cohort 3

Cohort 3

Cohort 1

Cracking the C-suite: Cohort 1

Stuck at Senior Manager - How to Break Through to Executive: Cohort 4

Stuck at Senior Manager - How to Break Through to Executive: Cohort 1

Cohort 1: Hiring Hacks

Stuck at Senior Manager - How to Break Through to Executive: Cohort 5

Cracking the C-suite Cohort 2

Cohort 6

Cohort 7

You are already someone who has a track record of great results. Many of your peers also do. So how do you shine so your boss and your boss’s peer notice? And further, how do you make the most impact for your company. Four ways:<ol><li>Strategic Influence</li><li>Scale Culture</li><li>Develop Talent</li><li>Executive Presence</li></ol> Join executive alumni from Apple, Amazon, Meta, Microsoft, Visa, Disney, Workday, Expedia, Blue Origin, Nike, Databricks, PayPal, Splunk, Kimberly-Clark, and more. To get a glimpse, enter your email to get a 17-minute video of the course introduction.

Cracking the C-suite (17-minute course preview video)

The Executive job is demanding and complex. That’s why good executives are rare and highly paid. My course teaches you the specific standards by which executives are selected and how to manage your promotion process. Part of the performance standards includes what it means to be a trusted decision maker and a science-based process on how to make good decisions. To get a glimpse of my content, enter your email to get a 5-minute video (previous course) on How to Become a Trusted Decision Maker. Also, get my <a href="https://levelupwithethanevans.substack.com/" rel="noopener noreferrer" target="_blank">candid career advice newsletter here</a>.

How to Become a Trusted Decision Maker (5-min video)

Learn actionable skills for top performance in VP, SVP, & CXO roles: Strategic Influence, Scale Culture, Develop Talent, Executive Presence.

Amazon Vice President, retired after 15+ years; 70+ patents; led global teams of 800+; Executive Coach currently

Sue Bethanis, Ed.D.

Executive Coach & CEO/Founder, Mariposa Leadership; has coached 400+ tech executives + has led the Mariposa team for 27+ years

Cracking the C-suite 'How to Get and Master Key Executive Roles'

Senior Leader of Product Development

Sr Manager of Quality Engineering 

Senior Director 

SVP , Product Management

Sr Director Product

Vice President and General Manager, <> Business Unit

Master proven strategies to lead 100+ person tech teams and deliver complex projects. Learn from VPs who've launched 100+ tech products.

Retired Amazon Vice President; 70+ patents; led global teams of 800+

David Markley

VP of Technology (WB, Amazon); launched 100+ tech products; led 300+ tech teams

Avoid Disaster: Leading Large Tech Projects & Teams

Senior AI Program Manager

Tech Leadership Consultant

Director of Engineering

11+ total hours of content: 6 hours of live lecture from Ethan followed by 5.5 hours of live Q&amp;A and peer networking (includes 4 weeks of dedicated implementation follow-up workshops). Will have new content for the 2025 environment including a bonus module on 'Leading AI Adoption' — If more-results-through-headcount was the old path to promotion, more-results-through-applied-AI is the new one. Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company- How to lead AI adoption Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Video recording of all live sessions available via Maven platform- 90 minute prework video recording from Ethan detailing prework goals and actions- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive followed by 4 weeks of implementation follow-up. It is designed for busy leaders who want to get the information and then quickly take action. BONUS:1) (From Ethan): By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). You will be auto enrolled after the last session of the course (no action needed from you). 2) (From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details). SURPRISE GIFT:During the course, you will get a surprise bonus gift, here's what students are saying:- "I love it! Amazing tool."- "Agree, it's amazing. I use it A LOT."- "Just want to say I LOVE it, I will be revamping my resume and more from it."- "I want to acknowledge how good [the surprise gift] is. Thank you for creating it and making it accessible to us."- "Helped me a lot putting together a concise deck that I presented to exec leadership. The presentation was an absolute success. Closer now to build my own design org in our company."

Level Up from Senior Manager to Executive

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

You will also get a 90 minute video recording from Ethan that covers:(1) Prework goals:<ul><li>How to get the most out of class.</li></ul>(2) Prework actions:<ul><li>Identify your ultimate goal.</li><li>Pinpoint where you are stuck.</li><li>Take stock of where you stand.</li><li>And more.</li></ul>

Bonus — Prework Video Recording (90 minutes)

<ul><li>2 hour lecture by Ethan</li><li>45min live Q&amp;A with Ethan</li><li>45min peer networking</li></ul> Optional to attend (but recommended)

Saturday, April 26 - (Session 1) Live Lecture with Q&A & Peer Networking

Sunday, April 27 - (Session 2) Live Lecture with Q&A & Peer Networking

<ul><li>Ethan’s implementation advice on "Great Personal Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 8 - (Session 3) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Team Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 15 - (Session 4) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Organizational Contributions"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 22 - (Session 5) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Promotion Process"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 29 - (Session 6) Live Implementation Workshop

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Video Recordings will be Available

Maven's Satisfaction Guarantee offers a full refund within 14 days after the course ends if you meet the completion criteria:<ul><li>Attend all live sessions</li><li>Review all course material</li><li>Respond to feedback requests</li></ul> Otherwise, no refunds starting April 2, 2025 (when Student Portal opens)

Maven's Satisfaction Guarantee

Course schedule

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs - Principal at Amazon) and Managers of 2-5 reports.

Many leaders buy this course for their team to help uplevel their skills with practical and actionable insights.

This is not for you if you want 1:1 coaching from Ethan.

Who is this course for

What you will get out of this course

We will dive deep into specific tactics on how to get promoted, what great looks like, the executive bar, how to build a reputation that signals you are an executive, how senior executives assess promotion readiness, and how to drive team and company-wide impact.

How to get promoted to Executive

Learn how to stand out from your peers with specific tactics on how to better position and advocate for yourself, how to gain senior executive sponsorship, and how to influence the promotion approval meeting.

How to manage your promotion process

Course content is developed by Ethan's personal promotion experience from Senior Manager to Director to Vice President at Amazon along with input from Ethan's wide network of executives, coaches, VCs, army officers, and startup founders. You will get specific actionable advice.

Optimized actionable advice for Senior Managers who want to get promoted

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to executive.

Learn from Ethan's personal stories (not theory)

Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, and more.

You will be in great company

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Retired Amazon Vice President; now Coaching Leaders to become True Executives

Update: The March 2025 cohort is now full. We only teach this course live twice a year, so enter your email to be notified of our next live cohort (date TBD — likely Sept/Oct).___ DISCOUNT TIERS &amp; DATES: To be transparent upfront and reward early bird adopters.- December 26 - January 15 = 15% (use code CSUITE15) - expired- January 16 - February 23 = 10% off (use code CSUITE10) - expired- February 24 - March 5 = 5% off (use code CSUITE5) - expired COURSE CONTENT:6 hours live class, combining lecture with real-work case studies in small groups and peer networking. TOPICS: You are already someone who has a track record of great results. Many of your peers also do. So how do you shine so your boss and your boss’s peer notice? And further, how do you make the most impact for your company. Four ways: (1) STRATEGIC INFLUENCEThe mindset of being a steward of your company. Moving up to the C-suite means going beyond strategic planning. Strategy and influence go hand in hand. You must develop strategies, vision, and thought leadership that make the business better. Explore/know the market, outside forces, and ecosystem like no other, translate this information so it aligns with your company’s needs, and effectively sell your message to your peers, boss, and team. (2) SCALE CULTUREScaling to large numbers - how do you lead when your team is too big to even know names, let alone what people are doing? Use the skills of principles, processes, and people engagement to demonstrate the mindset of a conductor for your company. (3) DEVELOP TALENTAn emphasis on guiding/coaching a high-performance team. How do you select high-level leaders and make them great in only the small bits of time you have? How do you teach your directs how to coach their team? (4) EXECUTIVE PRESENCEA particular focus on navigating through the highly political world of the top.&nbsp;Leaders who make it to the C-suite are excellent communicators. They are clear and inspiring, and they have a particular kind of confidence and gravitas that sets them a part. What are the best ways for you to upskill both your formal and informal speaking? How do you best cultivate your network and inspire your followers with impact? High emphasis on case studies:Ethan and Sue built cases based on real-work examples. Example: “How do you shift your knowledge-base toward what your CEO values most?”&nbsp; Dive deep group discussions:- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp; Learn what it takes to break through and succeed in VP, SVP, &amp; CXO roles:&nbsp;- How to think strategically and be seen as an influential leader who enhances the whole company in 3 ways: Explore/Know, Translate, Message- How to influence and optimally lead large teams in 3 ways: Principles, Processes, People Engagement- How to teach your directs how to coach in 3 easy steps: Rapport, Assess, Re-frame- How to develop and demonstrate executive presence and confidence in 3 ways: Gravitas and Grace, Humor + Stories, Superpower- How to see around corners (e.g. think long-term and have a multi-year approach)- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your organization to execute with little oversight, take calculated risks, and deliver results- How to cultivate peer relationships and inspire your followers Scope, organization size, and consistent high-impact results are important...But are not enough. We will teach you specific actionable steps on how to prioritize the things that matter most to top-level executives. Bonus material:- Video recording of all live sessions available via Maven platform- 120 minutes of prework content, specifically, a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.- 100+ page electronic “Living” Resource Guide from Mariposa Leadership- Class slides as a PDF- 20% off all career development on-demand courses- $1000 off 1-1 executive coaching from Mariposa Leadership- By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). Proven ROI for leaders getting to and succeeding in top executive roles: Together Ethan and Sue have worked with over 500 executives in operational and coaching contexts.&nbsp;Many of Ethan's executive team members at Amazon have now moved on to either their own VP roles at the company or to SVP/EVP roles across the tech industry, including as VCs, startup founders, and executives at Oracle, Google, Toyota, and more.&nbsp;Sue has worked with over 400 VPs+ who have boosted their effectiveness and results for their companies, including presidents at two $10 Billion+ companies, CEOs at 8 start-ups, and SVPs/VPs at numerous tech companies like: Amazon, Apple, Cisco, Credit Karma, eBay, GoFundMe, Guru, HPE, Intel,&nbsp;LinkedIn, Microsoft, MongoDB, Monite, Paypal, Pinterest, Roku, Twitch, Yahoo!, Zuora, and Zynga. Alumni testimonials:- "Loved the presenters and found the content, discussions and frameworks to be highly applicable to my current and future leadership roles." — Vice President - Global Product Marketing, Visa - "This course was fantastic! Actionable frameworks, tools, and sage advice from both Ethan and Sue. Highly recommended!" — Executive Director of Product Management, Disney - "Uplevel yourself with the skillsets and framework to make the jump into the C-Suite. This course gets straight to the point while providing ample time for coaching, questions and networking among a group of highly successful leaders across the industry. Walk away with actionable next steps to get you from here… to there." — Head of Sales, AWS - "Wealth of knowledge gained from real-world experiences, unexpected curveballs, and people issues shared in 2 days! Super productive course with a ton of learnings and actionable tips. Highly recommended!" — Group Engineering Manager, Microsoft - "This two-day course distilled over 50 years of collective leadership experience from Ethan and Sue into a concise 6 hours of content. Packed with practical frameworks condensed into easily digestible segments, it provides immediately applicable tools for daily leadership growth. I emerged with fresh perspectives on conveying executive presence through intentional awareness of how my actions shape others’ sense of value and belonging." — Senior Director of Product Management, Workday - "Excellent class. I liked to have all the content I've been reading or listened in one place." — VP Engineering and Research, LILT

Cracking the C-Suite: How to get and master key executive roles

<ul><li>Strategic Influence &amp; Stewardship: Explore, Translate, Message - How to best utilize this framework to understand the ecosystem, align to your company, and shape audiences.</li><li>Scale Culture: Principles, Processes, People Engagement - How to influence and optimally lead large teams.</li></ul>

Saturday, March 8 - Strategic Influence & Scale Culture

<ul><li>Develop Talent &amp; Effective Coaching: Rapport, Assess, Re-frame - Coach your directs with little time. Coach them how to coach.</li><li>Executive &amp; Top Presence: Gravitas + Grace, Humor, Superpower - Master the tools of projecting executive influence. Cultivate peer relationships.</li></ul>

Sunday, March 9 - Develop Talent & Executive Presence

An emphasis on real-work case studies, dive deep group discussion, and interactive Q&amp;A.

Each session includes case studies, group discussion, and interactive Q&A

The last 30 minutes of each day is dedicated for peer networking for you to discuss key takeaways, share your immediate actions, and meet other high performing peers.

Dedicated peer networking

You will get a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.

Bonus — Prework Video Recording, Articles, and Actions (120 minutes of content)

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Important — Video Recordings will be Available

Directors, Sr. Directors, &amp; VPs from all disciplines who have the ambition and confidence to crack the C-suite.

Managing large groups and multiple organizations. Seeking top roles Amazon and Google L10, Microsoft 70/80, Meta D2+.

Startup Founders and anyone in CXO roles wanting to maximize their leadership impact with the right skills.

What you’ll get out of this course

Learn how to stand out strategically so you can influence the direction of your company.

How to stand out and influence

Scale up and coach your team and make them great in small bits of time.

How to scale up and develop talent effectively

Upskill your communication style and messages to inspire your organization.

How to demonstrate Executive Presence

Content is developed by Ethan's experience as an Amazon Vice President with input from Ethan &amp; Sue's network of executives, coaches, VCs, army officers, and startup founders. You will get specific examples from Sue’s coaching clients.

Optimized actionable advice for Directors & VPs who want to get a higher executive role, internally or externally

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to the C-suite.

Hear how Sue helped executive clients succeed and how she demonstrates executive presence leading her Mariposa team.

Learn from Sue’s real examples (not theory)

Ethan and Sue built cases based on real-work examples. Example:&nbsp;“How to you shift your knowledge-base toward what your CEO values most?”&nbsp;

High emphasis on case studies

- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp;

Dive deep group discussions

Network and cultivate peer relationships with other high-performing leaders.

A powerful network

COURSE CONTENT:This course will teach you a combination of executive skills and large scale technology project / technology team leadership skills so that you can successfully deliver big tech projects. We will show you how to translate your hands-on experience into executive decision-making, focusing on strategic planning, aligning technology with business goals, and scaling both teams and systems for long-term growth. You'll learn how to use your technical background to drive innovation, foster cross-functional collaboration, and influence stakeholders at all levels of the organization. WHO IS IT FOR:Engineering Managers, Product Managers, General Managers, Technical Program Managers, Senior Engineers—anyone wanting to be a great technology leader. TECH LEADERSHIP BY DAVID MARKLEY (VP of Technology at Warner Bros, Discovery, Eurosport, Amazon; launched 100+ tech products; led tech teams of 300+):- How do you build a successful tech team- What is the role of tech in your business- How is an idea brought into reality- What can be done to make tech go faster- What does it take to launch a tech product- What does it take to operate a tech product *David is fresh off of shipping support for the 2024 Olympic Games in Paris for Warner Brother's online sports network (47 markets, 19 languages, 215M viewers, 54 concurrent live streams).&nbsp;This is the ultimate in hard date projects, because the Olympics were not going to move for anything. The class will include David's recent global project implementation lessons. EXECUTIVE LEADERSHIP BY ETHAN EVANS (Retired Amazon VP; 70+ patents; led global teams of 800+):- The standards of great executive performance- How do you become a scaled, deep leader- Becoming a change agent who invents and solves- Be known as a trusted decision maker- Manage your team to execute with little oversight- Lead your team to take calculated bold risks- Inspire and drive your team to deliver executive-level results Advice is based on Ethan &amp; David's personal experience as VP executives and their diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. This is NOT theory. Proven ROI for promotions and internal/external hires:&nbsp;Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. David promoted 10+ reports to Director of Eng or VP of Technology and hired 20+ people into those roles. How is this course different from Ethan's other Maven course titled "Stuck at Senior Manager - How to Break Through to Executive"? This course is about how to specifically lead big, cross functional technology and product teams to deliver new tech-based products and services.&nbsp;It includes the necessary executive leadership skills to do this, but less than what is needed to be a stand alone general manager or "pure play" executive. My other course—"Stuck at Senior Manager - How to Break Through to Executive"— is focused on general executive skills (nothing technology specific) and how to tactically achieve promotion quickly. WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan or David.- This is not for you if you believe you already know what it takes to demonstrate tech executive performance.- This is not for you if you want a slower-paced course over several weeks. This live course is 2-days of intense learning. It is designed for busy leaders who want to get the information and then quickly take action.- This course is NOT technical training (architecture, coding, etc).&nbsp;- This course is NOT promotion specific training. It is focused on successful high performance, which leads to promotion, but not on "how to get promoted."

Learn how to deliver big tech projects and lead big cross-functional teams

Simple prework actions to help you get the most out of the course.

Prework

<ul><li>Tech leadership by David Markley</li><li>Executive leadership by Ethan Evans</li><li>Live Q&amp;A with David &amp; Ethan</li><li>Peer networking</li></ul>

Saturday, February 15 — Session 1

Sunday, February 16 — Session 2

Maven's Satisfaction Guarantee offers a full refund within 14 days after the course ends if you meet the completion criteria:<ul><li>Attend all live sessions</li><li>Review all course material</li><li>Respond to feedback requests</li></ul>

Engineering Managers, Product Managers, GMs, Technical Program Managers, Senior Engineers—anyone wanting to be a great technology leader.

This course is NOT technical training (architecture, coding, etc).&nbsp;

This course is NOT promotion specific training. It is focused on successful high performance, but not on "how to get promoted."

<ul><li>What are the roles and responsibilities on the tech team?</li><li>How can you tell if the team is operating well together?</li><li>How does the team hire the right people?</li></ul>

Learn how to build and lead big cross-functional technology and product teams

<ul><li>What is a tech vs. non-tech company?</li><li>Where do ideas and initiatives come from?</li></ul>

Identify and drive the role of tech in your business

<ul><li>What is the innovation process and who is involved?</li><li>What is a program vs a project?</li><li>How do you deliver against fixed deadlines?</li><li>What are agile and waterfall and why do they matter?</li></ul>

Turn your ideas into reality

<ul><li>Aligning on the “why” and vision for the project.</li><li>Pressure testing estimates, assumptions, and schedules.</li></ul>

What you can do to make tech go faster

<ul><li>What does a good launch plan look like?</li><li>How not to trip over the goal line - no last minute failures.</li></ul>

Successfully launch a tech product

<ul><li>Technical monitoring and support</li><li>Customer service</li><li>Keeping business leadership updated on impactful issues</li></ul>

Successfully operate a tech product

Learn what it takes to be an effective leader at the Personal and Team level

Course Content:(1) Finding the best talent - Sourcing channels- Maximize the quantity and quality of hiring by targeting the top sourcing channels- How to leverage employee referrals- How to ask for referrals- What an effective referral drive looks like- How to increase the diversity of candidates- How to engage new college graduates, industry hires, reskilling, internal transfers, (2) Finding the best talent - Sourcing process- How to manage recruiting like a sales funnel- How to write a clear and compelling job description (JD)- How to best work with HR- How to patrol your Applicant Tracking System (ATS) (3) Finding the best talent - Working well with recruiters- How you work with recruiters determine your results- Learn the secrets of what recruiters love- Learn the process I used to make 2-3 tech hires per week and conduct 225 interviews per year (4) Assessing candidates (interviewing) - Methodology- Learn what an effective interview process looks like- Be clear on interviewing specifics to avoid mistakes (5) Assessing candidates (interviewing) - Team- How to create great interview teams- Know the role of other assessment tools (6) Assessing candidates (interviewing) - References- Interviews have many limitations, references are your safety net, learn how to maximize this Material you get:- Video recording of all live sessions available via Maven platform- Class slides as a PDF Advice is based on Ethan's personal experience from 12+ years at 3 different startups and 15+ years at Amazon as a Senior Manager, Director, and Vice President (including as an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.)

Secret tips and tricks to find and land star talent

Sign up for the waitlist to be notified when the next cohort opens. And subscribe to Ethan's <a href="https://levelupwithethanevans.substack.com/" rel="noopener noreferrer" target="_blank">Level Up Newsletter</a> to get weekly career insights.

To be announced

Hiring managers who want to stand out as capable leaders who know how to find and hire the best talent

New and first time managers who do not want to make costly hiring mistakes

Recruiters who want to continue honing their skills

Go in-depth on sourcing channels, standing up an effective sourcing process, and how to work well with HR and recruiters

How to find the best talent

Go in-depth on standing up an effective methodology, how to create great interview teams, and how to use references as your safety net

How to interview and evaluate candidates

Hear Ethan's experience first hand and learn from the&nbsp;specific actions&nbsp;Ethan took

Learn from Ethan's personal experience and stories (not theory)

Get your top questions answered immediately after lecture

Live Q&A with Ethan

Learn how to find the best talent and how to choose from candidates at any level and under any circumstance.

Ethan built 5 different billion dollar products and experienced 10 more—You will learn the horizontal cross-cutting product lessons and the product decision principles of what to do and not do:- How the businesses got started- How to create and choose the right ideas- How we executed in the early days- How we pivoted along the way to survive and grow- Key lessons learned that can be applied to any product decision- What you can do yourself today WHY THIS COURSE:Advice is based on Ethan's personal experience from 15+ years at Amazon (as a Senior Manager, Director, and VP). You will learn the stories and decision principles Ethan and his team used that have never been told publicly (you won't find these in Google or ChatGPT)—applicable to all (not just those at Amazon). The course material is not theory and common frameworks. These are real examples that Ethan first-hand experienced as the lead engineer, co-inventor, sponsor, and executive. WHY LEARN FROM ETHAN:Billion dollar products include:- Amazon Prime Video- Amazon Web Services (AWS)- Twitch Commerce- Fire Phone (an iconic failure and the applicable lessons)- Merch by Amazon- Amazon Appstore- Prime Gaming (formerly Twitch Prime)- Kindle eInk- Kindle Tablet- Fire TV- Alexa- Amazon Fresh Grocery- Fulfillment by Amazon (FBA)- A-Drive (Cloud Drive) Ethan holds 70+ patents. Ethan helped advocate for and draft the Amazon Leadership Principle (LP) 'Ownership' — the words,&nbsp;“They never say ‘that’s not my job.’”&nbsp;are his. Ethan has 1,200+ Maven student alumni across his courses and his signature course 'How to Break Through to Executive' was named "The Top Leadership &amp; Career Course" and is part of Lenny's Recommended courses. WHO SHOULD NOT TAKE THIS COURSE (not for everyone):- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to build big successful products and don't want another POV.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive. It is designed for busy leaders who want to get the information and then quickly take action.- This is not for you if you want Product Management 101 and basic content, this course is best suited for those with meaningful product and business experience. This is not a beginner course.

Be a change agent and turn ideas into successful products and businesses

Product leaders across PM, Eng, Ops, Mkt, Design, Analytics, etc. Applicable for product team leaders (P-D-E) to take the course together.

Ambitious Product Managers, Engineers, Engineers, Data Scientists, Ops/Mkt who want to know what it takes to build billion dollar products.

Startup Founders &amp; CEOs (pre and post PMF) who want "How to" product principles and lessons to make better decisions.

Understand the thinking behind each business and how they got started

Learn how to identify and figure out what to build (and not build)

Learn the key decisions and actions from the early days of execution

Learn how we pivoted and the adaptations it took to survive and grow

Actionable lessons and how you can apply it yourself today

Learn from Ethan's personal experience (not theory) — you will hear stories never before shared publicly

Learn the horizontal cross-cutting product lessons and the product decision principles of what to do and not do

Learn the timeless and actionable product decisions, principles, and lessons Ethan used to build multiple billion dollar products.

Retired Amazon VP; 15+ years at Amazon; 70+ patents; 10+ billion dollar products

3 Reasons Why People Get Stuck at Senior Manager

Retired Amazon Vice President (70+ patents; led 800+ global teams)

There is a struggle to get noticed and some starvation of next-level projects.

With so many Senior Managers, competition is high

The wait for the spot could still be 5 to 8 years.

Limited number of true executive jobs

Senior Manager is where leaders must pivot from mainly getting things done to setting true strategic direction.

Significantly different skills are expected

What can an aspiring high performer and leader do?

Live audience Q&A

Delivering against a hard deadline (Paris 2024 Olympics)

Tried-and-true strategies for any large-scale project such as "Start at the End"

Learn the principles of backwards planning

High stakes with 47 markets, 19 languages, 215M viewers, 54 concurrent live streams

How David planned for a successful Paris 2024 Olympics

Lessons from taking a "hard date" for the wrong reasons

How Ethan came back from an Amazon deadline failure

Top Tips to Get Unstuck and Move Up in 2025

Identify the real levers that differentiate those who remain stuck for years vs those who get promoted quickly.

Learn where people get stuck in their careers

There's no sugarcoating it, this is a challenging market (low growth, high competition). Learn what really matters.

Learn how to stand out and be visible for promotion

We will end with audience Q&A. So bring your burning questions!

Avoid Useless Conflict & Collaborate: Executive Influence

Being an "excellent doer" is not enough. You must know how to influence up, down, and across.

What it means to influence executive stakeholders

How to focus on effective collaboration and avoid useless conflict.

Ethan Evans

Ethan Evans

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