How To Design For Trust and Confidence In AI Products

Hosted by Vitaly Friedman

Thu, Apr 2, 2026

4:00 PM UTC (1 hour 30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Design Patterns For AI Products In 2026
Vitaly Friedman
View syllabus

What you'll learn

How to calibrate trust in AI to avoid costly mistakes

Why AI products shouldn't aim for maximum trust, but just enough trust to be reliable.

How to handle AI hallucinations and wrong assumptions

We can't fully prevent them, but we can set up proper guardrails, human-in-the loop, user's control, verification.

Why it's a good idea to avoid confidence scores

Useful design patterns such sandboxing, intent confirmation, consensus meter, context engineering.

Why this topic matters

We often assume that just because a product has AI features, users will automatically use it for their daily work. People expect software to work reliably — but it's just a matter of time until AI quality starts drifting. In this session, we'll study how to design, build, calibrate and maintain user's trust, repeatedly, over time.

You'll learn from

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Over 20 years, Vitaly has been working with European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE Digital, Alliander etc. (LinkedIn). Currently he a a senior UX advisor, guiding digital transformation efforts in the European Parliament.

Vitaly is the founder, editor-in-chief and UX lead of Smashing Magazine since 2006, an online magazine for designers and developers, where he helps curate friendly, inclusive front-end & UX conferences (SmashingConfs).

Over the years, Vitaly has been working in complex environment, with large and small companies, improving the UX of complex systems and intricate design challenges — but also measure UX and design impact, design effective AI experiences and improve internal workflows.

Through his articles, books, talks, trainings and video courses he has taught 45,000 designers around the world practical insights to design digital products that people actually use, value and perhaps even fall in love with.

Previously at

European Parliament
Lexware
Otto Group
Axel Springer SE
SmashingConf

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.