Lightning Lessons

How I replaced my first BD hire with AI + Clay-level tooling

Hosted by Ethan Cole, PhD and Dr. Marily Nika

Tue, Nov 4, 2025

6:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

AI Product Management Bootcamp & Certification by AI Product Academy
Dr. Marily Nika
View syllabus

What you'll learn

Choosing AI over hires

How to evaluate when an AI tool can replace a human role in early stages.

Tool stack mapping

The exact combination (e.g. Clay, custom scripts, enrichment APIs) used to mimic a BD rep.

Transition & risk management

How to monitor quality, avoid over-automation, and refactor when it fails.

Why this topic matters

Very early startups often can’t afford hiring full-time BD/SDR roles. But missing growth means death. This session walks you through a real founder experiment: how they substituted an AI stack for a BD rep, what tradeoffs they accepted, how they caught mistakes, and when (or if) they “re-hired.” Founders will leave with a blueprint to try this themselves with controlled risk.

You'll learn from

Ethan Cole, PhD

Dir. Growth, Distillery | TED AI Panels & Workshops Lead | Pres. LA PM Assc

Based in Los Angeles, Dr. Ethan Cole is a seasoned Product and Growth leader with 15+ years of experience building high-impact digital products across media, sports, and technology.


He currently serves as Director of Growth at Distillery, where he helps AI-enabled startups accelerate go-to-market velocity and scale from 0 to 1.


Ethan has led product launches at AT&T, NBCUniversal, and the NFL, delivering first-of-their-kind streaming, mobile, and connected TV experiences that reached millions of users. His work includes launching the NFL’s flagship mobile app and NBC’s Smart TV streaming platform, setting new standards in user experience and media technology.


He is also President of the Product Managers Association of Los Angeles (PMA.LA)—a 2,500+ member organization advancing the craft of product management—and Panels & Workshops Lead for TED AI, curating global conversations on how AI reshapes human creativity and work.


Ethan holds a PhD and is the founder and host of “Founders in LA,” a podcast spotlighting startup builders and product leaders redefining innovation in Los Angeles and beyond.

Dr. Marily Nika

Gen AI PM Lead @ Google | ex-Meta, Fellow @ Harvard | TED AI Speaker | 40u40

AI PM Newsletter (30k+)

🔗 LinkedIn (90k+)

❌ Twitter

🎥 YouTube channel

🤝 Coaching


Based in Silicon Valley, Dr. Marily Nika is an award-winning AI Product Management leader & one of the world's best AI educators, with 12+ years of experience at Google & Meta, with a PhD in Machine Learning. Featured in TechCrunch, executive Fellow at Harvard, TED AI Presenter.


Marily created the first (and best) AI Product Management Certification on Maven. Marily is also a keynote speaker (TED AI / 3 x TEDx) and has been recognized for her contributions in AI & tech several times: Amplitude most influencial product leader, medal of Outstanding Achievement, WISE Influence Award, 2020's Top 100 Women in tech, Emerging Leader Award, 2021's 40 under 40 list.


Marily is also an Executive Fellow at Harvard Business School where she teaches AI Product Management.


She has taught over 8k students on Maven and offers these courses:


✉️ maven@aiproduct.com

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