Shahed Syed

Vibe Coding for Designers: Build Your Own Design Tools w/ AI

E*TRADE

Morgan Stanley

Publicis Sapient

Director of Design at Focused

Learn how to build your own SaaS tools with AI, making you more valuable, adaptable, and in control of your career.

Future-proof your career

Create custom tools and automate repetitive tasks with AI-driven solutions that boost your productivity.

Supercharge your workflow

Turn your ideas into working software at the speed of though. No previous coding experience necessary.

Coding is fun!

Hey! I'm Dr. Phil and I'm excited to invite you to my four-week blended bootcamp to get ahead of the AI curve and learn how to use AI to optimise the efficiency and effectiveness of your learning design process. Each week, you'll complete an async project (~90 mins) and join me for a 1hr live debrief &amp; exploration class. Together, we'll transform the velocity &amp; impact of your learning analysis, design, development, implementation &amp; evaluation process with AI. The Overview In this four-week bootcamp, you'll complete 4 x hands-on projects: Week 1: AI-Powered Analysis- Test multiple cutting-edge AI use cases for analysis.- Learn how to use AI to conduct evidence-based needs analysis faster and with greater accuracy.- Test how AI impacts the speed &amp; quality of instructional analysis.- Master evidence-based prompting—the secret to getting high-quality AI-generated outputs in instructional design. Week 2: AI-Powered Design- Discover how AI can enhance the design part of your process.- Explore how to use AI to access research-backed strategies &amp; optimise course design with AI.- Use AI to build a virtual SME and develop knowledge and skills maps, learning objectives &amp; course outlines. Week 3: AI-Powered Development &amp; Implementation- Use AI tools to create engaging multimedia content (videos, images, assessments, simulations).- Leverage AI for rapid prototyping and course development.- Design effective AI-powered review, coaching and feedback systems. Week 4: AI-Powered Evaluation- Master AI-enhanced learning evaluation techniques.- Use AI to measure ROI, learner engagement, and business impact.- Learn to refine and optimise training based on AI-driven analytics. Bonus: Implementation Week (no live class)- Get continued access to the course materials, community and Phil for a bonus week to get advice, feedback and help transfer your learning into practice._____ How it Works: - Projects are released in the community on. Monday morning.- Projects are completed between Mon and Thurs PM (UK)- We meet at a 1hr live class each Friday to explore our projects and try more AI use cases. Throughout, Phil is available in the community to take questions and give feedback. _____ Cohort &amp; Live Class Details Class of April 2025: Apr 14—May 9, 2025Weekly live classes on Fridays @ 4-5 PM UK Class of May 2025: May 12—June 6, 2025Weekly live classes on Fridays @ 8-9 AM UK Class of June 2025: June 23—July 18, 2025Weekly live classes on Fridays @ 4-5 PM UK

“All learning designers will be AI-enhanced learning designers in the future"

<ul><li>Test multiple cutting-edge AI use cases for analysis.</li><li>Learn how to use AI to conduct evidence-based needs analysis faster and with greater accuracy.</li><li>Test how AI impacts the speed &amp; quality of instructional analysis.</li><li>Master evidence-based prompting—the secret to getting high-quality AI-generated outputs.</li></ul>

Week 1 - AI-Powered Analysis 

<ul><li>Discover how AI can enhance the design part of your process.</li><li>Explore research-backed strategies to optimise course design with AI.</li><li>Use AI to build a virtual SME, develop knowledge and skills maps, learning objectives &amp; course outlines. </li></ul>

Week 2 - Project 2: AI-Powered Design

<ul><li>Use AI tools to create engaging multimedia content (videos, images, assessments, simulations).</li><li>Leverage AI for rapid prototyping and course development.</li><li>Design effective AI-powered coaching and feedback systems.</li></ul>

Week 3 - Project 3: AI-Powered Development & Implementation

<ul><li>Master AI-enhanced learning evaluation techniques.</li><li>Use AI to measure ROI, learner engagement, and business impact.</li><li>Learn to refine and optimize training based on AI-driven analytics.</li></ul>

Week 4 - Project 4: AI-Powered Evaluation

Four Weeks, Four Projects, One End to End Instructional Design Experience: Powered By AI + Learning Science

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your analysis process: how can AI help us to us define what to design? 🧳 Use Cases: include AI-powered needs analysis &amp; simulating learner interviews.

Week 1, Project 1: AI-Powered Analysis  

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your design process: how can AI help us to us define how to design? 🧳 Use Cases: include AI-powered ZPD definition &amp; outline creation.

Week 2, Project 2: AI-Powered Design

🗄️ Project Outcome: You will learn how use AI to accelerate &amp; augment your delivery: how can AI help us to build learning content &amp; evaluate its impact on learning and business outcomes? 🧳 Use Cases: include AI-powered content creation &amp; the creation of an AI tutor-bot.

Week 3, Project 3: AI-Powered Development & Implementation

🗄️ Project Outcome: You will learn how to use AI to accelerate and augment both formative &amp; summative evaluation. 🧳 Use Cases: include building an AI-powered evaluation bot &amp; using AI to analyse evaluation data. I will be in the community throughout to support you!

Week 4, Project 4: AI-Powered Evaluation

Course schedule

Learning Designers - you want to stay ahead of the curve &amp; leverage AI to optimise your efficiency &amp; impact on learners

L&amp;D Professionals - you want to optimise org performance by taking an evidence-based, AI-powered approach to workplace training design

Academics &amp; Teachers - you want adopt an evidence-based design approach to learning design process &amp; stay ahead of the AI curve

Who is this course for?

Bootcamp Summary

I'll show you the most powerful and up-to-date AI tools for educators &amp; instructional designers, all pre-tried &amp; tested by me. You'll get hands-on experience with 50 state-of-the-art AI tools specially curated for each step of the instructional design process.

Integrate Cutting-Edge AI into Your Course Design & Delivery
 

You'll master both structured and conversational prompting techniques to get the best results from a range of up to date AI models.

Become a Prompting Pro

You'll choose from 50 cutting-edge use cases and ship 4 AI projects, receiving feedback from me and your peers as you go.

Hands-On By Design

I believe in communities, not islands. You'll join a carefully curated cohort of like-minded people, support one another, hold one another to account &amp; build your network as well as your knowledge &amp; skills.

Connected By Design

Learn once, rinse &amp; repeat. You'll leave with the tools, prompts, use cases and skills you need to be ahead of the AI curve and optimise your process for both efficiency and effectiveness using AI.

Take-Away Skills for Life

The #1 AI- Bootcamp for people who design & develop learning & training, led by LinkedIn Top Voice, Dr Phil 

Dr Philippa Hardman 

Creator - DOMS™️ | AI Expert | Cambridge Scholar | Chief Academic Officer | TEDX Speaker, AI & Education

Class of March 2025 

Class of May 2025

Why Should You Take This Course?If you’re a designer OR product builder aiming to break into the AI industry or if your team is starting to build AI products and you feel unprepared, this course is for you. By the end, you’ll feel confident and ready to transition into an AI role, armed with the knowledge and skills to thrive. Previous students reported having significant improvement in both AI Design knowledge, confidence and motivation to drive product building in this space since taking the course. Why Should You Learn from Me?With a decade of experience in building AI and AR/VR products, with over 5 years focused on AI-first products, I bring practical insights and skills you won’t find elsewhere. My experience includes leading world-class AI design teams and developing cutting-edge AI products. Course OverviewDesigned for busy professionals:•	Total 4 weeks, 4-5 hours per week commitment•	Recorded Sessions: Available anytime•	Discussion Boards: Participate asynchronously•	Support: Dedicated support and 1:1 guidance•	Resources: Ongoing AI learning materials•	Live Q&amp;As and Discussions: Hands-on learning --- What You’ll Learn: • Week #1 is focused on learning AI Fundamentals. Gain all the key knowledge necessary to understand the technology and how to work with it and in it as a designer. • Week #2 &amp; #3 is focused on AI Design Patterns. Deep dive on existing patterns in the industry, where the current patterns fail, identify new opportunities and how to innovate by creating net new patterns. Learn to work with System prompts, and prototype your AI products using no-code AI tools. • Week #4 is focused on building an AI career with confidence. Learn to take your AI projects and career to the next level, and how to standout in industry. • Mini-projects across the 4 weeks will ladder up to helping you craft the building blocks of an AI Powered product. Many students choose to continue working on these concepts even after the class wraps up. • If you struggle with accountability, and want to work on AI product you're excited to build. This is an excellent opportunity to do so! --- What the course does NOT cover: My goal is to teach you everything I know within 4 weeks about designing good ai products. By the end of this course, you will be more equipped to build great products compared to existing designers in this space. However there are 2 things this course will not be able to cover due to the limited time: • Advanced prototyping (instead we will cover no-code tools that will help you get a proof of concept running)﻿• Portfolio ready project (You might be able to get decent start through this course, that you can feature on your portfolio after investing more time beyond the course)

Build AI-Powered Products with Confidence

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Do this at your own time:<ul><li>Read/Watch course content</li><li>Put learnings into practice through short hands-on projects</li></ul>

Self-Paced

Wednesdays

<ul><li>Content Overview</li><li>Discussions</li><li>Brainstorms</li><li>Q&amp;A</li></ul> NOTE: If you're unable to make it to above sessions, you can watch videos and engage with content at your own pace at a later time.

Saturdays

Product Designers looking to join AI companies or recently switched but concerned about their skill gap

Managers, PMs, Engineers and other Leaders new to AI teams, looking to expand their expertise to build AI-powered products and confidently

Other technical professionals interested in learning how to build AI powered products.

Who is this course for

What you’ll get out of this course

<ul><li>Understand types of AI models and how to leverage them for your design project</li><li>Key AI terminologies (NLP, CV, GANs, etc) you'll need to know as you design</li><li>Emerging product types and potentials</li><li>Limitations and future potential of AI products</li><li>AI Design Principles and more.</li></ul>

Mastery of AI Fundamentals

<ul><li>Understand End-to-end design process for AI products and how it differs from traditional design</li><li>Current design challenges and opportunities with AI products</li><li>Case studies and critique existing AI product interfaces</li></ul>

Expertise in AI Design Patterns

Design an E2E concept (FIGMA for designers, or AI tools for non-designers)Build a rough MVP for that concept with no-code tools

Design & build your concept

<ul><li>What do Design Managers look for in Product Designers looking to join AI teams</li><li>What to expert when joining / starting an AI Design team</li><li>Tips for interviewing with AI-design teams</li><li>Transforming your strengths to enter the AI field</li><li>Learn directly from industry guests</li></ul>

Prepare for a Career in AI Design
 

•	Mini-Projects/Brainstorms: 2 outputs to practice course content•	Discussion Sessions / Q&amp;As: 3 live interactions for in-depth discussions•	Case Studies: Critique existing experiences together

Practice your AI skills

<ul><li>Feeling stuck? Have additional questions? I'll be available throughout the course to help you get the most out of this course.</li></ul>

Get 1:1 Support and Guidance from Maheen

<ul><li>Build a network of peers in the AI design field and stay inspired with key resources, influencers, and companies to follow.</li></ul>

Join a Community of AI Designers and Stay Inspired

Learn how to design AI-powered products and experiences to set yourself up for a successful career in AI.

Maheen Sohail

Cohort 3

Cohort 4

81% of executives believe that AI will be the most significant future advantage. Learning AI isn't just a choice; it is a critical strategy to stay ahead and gain a competitive edge in your career, sooner rather than later. This intensive course is specifically crafted for product designers and packed with practical frameworks and tactics. It features hands-on exercises and personal feedback, providing you with the experience needed to master AI throughout the design process. ✅ From Concept to Creation with AILearn how to apply AI throughout the design process, from early ideas to wireframes to AI-powered prototyping. The tactics will transform how you approach design challenges and design faster and smarter. ✅ Real-World Applications and Case StudiesDelve into detailed case studies showcasing all kinds of AI integrations in product design. These examples will provide insights into the latest trends of AI and how product designers can learn and adapt. ✅ Practical, Hands-On Workshops Engage in targeted workshops that equip you to use AI effectively across diverse scenarios. The hands-on exercise are designed to solidify your understanding and skills, enabling you to apply AI tools confidently in your day-to-day design tasks. ✅ Latest Industry InsightsLearn from the author behind the top AI newsletter in product design and 5x recipient of ADPList's Top 1% Mentor in Design. Insights gained from running regular AI workshops in universities. ✅ Exclusive Resources and AI ToolkitsGain access to a personal library of AI resources and database. These bonus materials are designed to support your continuous learning and application of AI in your projects. ✅ Continuous Support and CommunityJoin a vibrant community of like-minded professionals and continue receiving support through exclusive alumni networks and updates long after the course concludes.

Learn actionable AI skills to gain a competitive edge in the industry

Intensive sessions with frameworks, tactics, and exercises.

Lecture + Workshop

Carefully-designed exercises to apply AI in real-world examples.

Hands-on exercises

Bonus resources ($100+ value) and personal follow-up after class.

Additional support

Product DesignersLearn practical AI skills throughout the design process and get desirable outcomes faster and easier.

Design LeadersGain heads-on experience and real-world knowledge in AI. Get up to speed with AI trends.

Founders/AI EnthusiastsStay ahead of the trends with exclusive AI insights and detailed resources, and supportive community.

Understand the real-world application of AI in product design, from ideation to wireframes, from high-fidelity design to copy.

Analyze the latest trends in applying AI to product design.

Learn how to better leverage AI through hands-on exercises. Refine outcomes with fine-tuning techniques and actionable tips.

Explore the capabilities and constraints of AI in product design 

Get personal frameworks and tips to achieve the best results based on what you need.

Become proficient in crafting tailored AI prompts for diverse goals and scenarios.

Master the workflow through demos and practice. Know which tools to use under different scenarios.

Become proficient in leveraging AI in Figma to achieve optimal outcomes

Design better, faster, and smarter with AI

Xinran Ma

Learn practical skills from AI Product Design Leader

Cohort 6

Cohort 7

I remember feeling overwhelmed when I first started learning AI. There was an endless list of buzzwords and tools I thought I had to master—and no clear way to piece them together. But everything changed when I stopped trying to learn everything and started building something. Suddenly, AI wasn’t this abstract, confusing field. It became practical, clear, and exciting. Instead of chasing hype or memorizing terms, I focused on the 1–3 essential things I needed to bring a real idea to life. And that’s exactly what we do inside the AI Builders Bootcamp. Over 6 weeks, you’ll build real-world AI projects using Python, OpenAI, Hugging Face, and more—with direct guidance from me and a community of peers who are just as committed as you are. By the end, you won’t just understand AI—you’ll have the confidence to build real-world projects and bring your product ideas to life. ⭐️ Course Benefits &amp; Outcomes 1) Overwhelmed → clear and confidentGet a structured path that removes the guesswork and shows you exactly what to focus on.2) Scattered resources → real projects that make AI clickBuild practical apps with Python, OpenAI, and Hugging Face—no more jumping between tabs.3) Boring tutorials → engaging, hands-on learningWork on real projects with expert guidance and a community that keeps you motivated.4) “I can’t keep up” → “I know what matters”Learn the key foundations and patterns behind modern AI systems—so you can adapt as the field evolves.5) I need AI skills → actually using themWalk away with the ability and confidence to build AI automations, apps, and MVPs that solve real problems. 📚 What's Included?• 6 weekly live, hands-on sessions with the instructor• 10+ example projects with complete, reusable code• Weekly post-lecture discussions on real-world use cases• Weekly office hours with a teaching assistant for support• Access to a private community of fellow AI builders• Direct feedback on projects from instructor and TA• (Optional) peer groups for accountability and collaboration ✅ Who should take this course?This course is designed for technical founders, freelancers, and builders who want to develop custom AI projects. You’ll get the most out of this bootcamp if you have basic coding experience (especially in Python) and a desire to build and ship. This is a great fit for... • Solo founders building AI-powered products or MVPs• Technical freelancers and consultants offering AI/LLM-based solutions• Entrepreneurs exploring AI tools to automate, enhance, or scale their businesses• Side-project builders who want to turn AI ideas into working prototypes• Tech professionals breaking into GenAI and hands-on LLM development ❌ Who should NOT take this course?• People seeking mathematical and algorithmic details behind AI development• People who want to learn LLMOps 🧑‍💻 10+ example projects built in past cohorts...• Automated report builder and emailer• AI Job Board Scraper• Interactive AI Job Dashboard• ML-based email classifier• Research paper summarizer• LLM-based text classifier• (Local) Document QA Chatbot• Structuring unstructured survey data• Semantic search over Blog Posts• RAG Chatbot with LLM Blog series• Fine-tuning LLM response style• Fine-tuning BERT for text classification

Build the AI Skills Powering the Next Generation of Businesses.

Weekly live lectures with instructor and fellow cohort members.

Fridays

(Optional) reading and video content to prepare for the upcoming session.

Session Pre-work

(Optional) weekly homework to put your learnings into practice.

Weekly projects

Founders 🚀 Learn the AI and ML skills you need to turn product ideas into reality—without relying on a technical cofounder.

Tech Freelancers + Consultants 🧑‍💻 Add LLM-powered tools to your toolkit and confidently deliver AI solutions to clients.

Entrepreneurs ⚡️ Cut through the AI noise and gain the practical skills to automate, prototype, and launch AI-powered products.

Create AI systems using machine learning, prompt engineering, fine-tuning, and beyond. Build functional prototypes that demonstrate your AI solutions as POCs.

Build custom projects from start to finish.

Build a solid foundation in Python for AI. Learn to automate tasks, create scripts, and understand key Python concepts that power AI solutions, setting the stage for more advanced AI techniques.

Develop essential Python skills.

Explore the evolution of AI, from Software 1.0 to Software 3.0, and learn how modern AI technologies like LLMs, GenAI, and prompt engineering are transforming industries and shaping the future of intelligent systems.

Understand the AI landscape.

Master a 5-step AI project management framework to guide you from problem formulation to deployment. Learn to structure AI projects efficiently, ensuring successful implementation and measurable results.

Manage AI projects effectively.

From confusion to confidence—cut through the AI noise by building practical projects.

Lightning Lessons

Vibe Coding for Designers: Build Your Own Design Tools w/ AI