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How Duolingo grew from 3m to 200m users

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Gina Gotthilf

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What you'll learn

How PR fueled growth internationally

Learn the playbook for how we drove organic growth through PR initiatives in Brazil, India, Turkey and other markets.

Growth through a/b testing and gamification

See firsthand what we tested, why we prioritized those tests, and what we larned.

How to prioritize growth initiatives

Among infinite possible ideas, how do you know what to start with? I"ll walk you through a basic ROI framework.

Why this topic matters

I led organic growth at Duolingo in the early days and it's now a $10B company. Many of those learnings can be applied to how you think about growth at startups and companies around the world.

You'll learn from

Gina Gotthilf

Ex VP of Growth at Duolingo, GP at Latitud Ventures

Gina is a co-founder and GP at Latitud Ventures, a leading venture capital firm investing in early-stage startups from across Latin America, including Brazil.

Previously, Gina led growth and marketing at Duolingo from 3 to 200 million users via organic strategies (PR, a/b testing, internationalization, partnerships) and was part of the executive team. She also worked on the Mike Bloomberg presidential campaign, helping oversee the creation of digital ad campaigns at a historical daily spend.

In her younger days, Gina founded a boutique agency in Brazil to help tech companies grow in Brazil. She represented Tumblr in Latin America, creating and implementing a strategy that led to hockey-stick growth via tactics spanning PR, community, localization, and partnerships. She also led MediaMath’s launch in the country and developed international digital marketing campaigns for luxury brands such as LVMH, Estée Lauder and American Express.

Gina's had the honor of giving keynotes at conferences in Brazil, Mexico, the United States, and China, and of presenting to President Obama. She has a Bachelor's degree in Philosophy from Brandeis University, where she co-authored a neuroscience study.

Previously at Duolingo, Tumblr


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