Grow your Mobile App: Growth Loops and How to Make them Work

Lightning Lessons

Practical skills & tools to accelerate your career

The Growth Renaissance

Grow your Mobile App: Growth Loops and How to Make them Work

Hosted by Ekaterina Gamsriegler

179 students

What you'll learn

How to find bottlenecks in your paid user acquisition loop

Sometimes your math (LTV/CAC ratio, payback period, etc.) stops mathing. Learn how to find levers using funnel analysis.

How to make virality a growth lever. Or not

Growing through viral loops is possible. And I'll share the approach to making it work. But should you focus on it?

Content growth loops for mobile apps

Your app might not be Pinterest or Quora but it doesn't mean you can't grow through content loops.

Why this topic matters

Growth loops is not a new topic. It's a sustainable approach to growing a product. And yet, most of the available advice focuses on applying growth loops to B2B or web-based products. In this talk, I'll uncover how you can apply this methodology to mobile apps, and share successful tactics for making growth loops work.

You'll learn from

Ekaterina Gamsriegler

Head of Marketing @ MyGroove (by Red Bull), prev. at adidas Runtastic, Mimo

I've been working for 15+ years in growth and marketing as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARR.

For the last 5 years, I've also been teaching, consulting, and mentoring startups and scaleups on growth. This helped me apply my 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.

I am excited to share with you my key learnings, successes, failures, and frameworks that help me in my day-to-day work.

Previously at