Top 10 tactics for growing consumer subscription apps

Lightning Lessons

Practical skills & tools to accelerate your career

Top 10 tactics for growing consumer subscription apps

Hosted by Phil Carter

311 students

What you'll learn

The Subscription Value Loop framework

We discuss how top consumer subscription apps drive growth through Value Creation, Value Delivery, and Value Capture.

Tools for measuring and improving your company's performance

We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.

Proven tactics for accelerating the growth of your business

We review 10 effective growth tactics from top consumer subscription apps like Duolingo, Spotify, Tinder, and Calm.

Why this topic matters

The best consumer subscription apps grow by harnessing a Subscription Value Loop that increases LTV/CAC and accelerates Payback Period through three steps: Value Creation, Value Delivery, and Value Capture. In this session, we introduce this framework and then discuss proven growth tactics across each step from category-leading consumer subscription apps like Duolingo, Spotify, Tinder, and Calm.

You'll learn from

Phil Carter

Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta.

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategies, build their growth models, hire their growth teams, scale their growth processes, optimize their growth channels, and achieve their full potential.

Previously at