Reframe a Feature Request in 3 Moves

I made VP of Product before 30, and I got there by learning to lead products, not just ship them. The approach that made me successful was a handful of skills not taught in PM certifications: connecting the work to both customer and business needs, and earning the room while I did it.

For 17 years, I built, launched, and scaled products, including a few that generated more than $50M, across high-growth startups and large enterprises, where politics and influence matter as much as the product. Those worlds look like opposites, yet they reward the same skill, and it can be taught.

I've coached more than 500 product managers toward that next level, and many stepped into the leadership and the impact they were seeking. My approach is direct and optimistic. You are already capable. A few learnabl