Reframe a Feature Request in 3 Moves

Part of From Feature Manager to Product Leader

Hosted by Brennan Collins

Wed, Jul 8, 2026

4:30 PM UTC (45 minutes)

Virtual (Zoom)

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The Influential PM: Strategy, Stakeholders, Significance
Brennan Collins
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What you'll learn

Spot the real problem hiding inside a feature request

Use the first move of Stakeholder Judo to find the business problem under the request.

Turn a demand into a strategy conversation

Reframe their idea into a problem with many possible solutions.

Lead a stakeholder to a better solution

Replace a flat no with a redirect that protects the relationship and earns more trust, not less.

Why this topic matters

The best product leaders do something subtly impressive with a feature request: they turn it into a sharper decision than the original idea, AND the stakeholder leaves trusting them more, not less. That is a learnable skill. The Stakeholder Judo reframe finds the real problem under the request and points to a stronger solution. I'll walk through three moves for your own requests

You'll learn from

Brennan Collins

VP Product before 30, 17 years in product, 500+ coaching sessions

I made VP of Product before 30, and I got there by learning to lead products, not just ship them. The approach that made me successful was a handful of skills not taught in PM certifications: connecting the work to both customer and business needs, and earning the room while I did it.

For 17 years, I built, launched, and scaled products, including a few that generated more than $50M, across high-growth startups and large enterprises, where politics and influence matter as much as the product. Those worlds look like opposites, yet they reward the same skill, and it can be taught.

I've coached more than 500 product managers toward that next level, and many stepped into the leadership and the impact they were seeking. My approach is direct and optimistic. You are already capable. A few learnable moves change how your decisions land and how your work gets seen. Learn one framework, watch it run on a real example, and leave with something you can use Monday. The Influential PM is where we build all of it on your own product, with direct feedback.

Students from

Amazon
PayPal
PwC UK
Capital One
Coda
See all products from Brennan

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