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Designing Your Freelance Pricing

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Sarah Jutras

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What you'll learn

Learn the most common pricing models for freelance work

Understand pros/cons of time-based, to project-based, to value-based structures and beyond (+ see examples!)

Understand the levers you can pull to adjust your pricing

Pricing can actually be flexible. Understand the levers you can adjust to dial in your services or offering

Start building your pricing and rate sheet

Get a template for your pricing strategy and see how to present costs to prospective clients

Plus tips for combating fears around pricing!

Why this topic matters

I know pricing can feel scary, money is emotional! There are several pricing frameworks that serve as foundations for experimentation - the rest (I believe) is an artform! In our time together we'll demystify freelance rates and pricing strategies to feel better equipped on how you might price and pitch your freelance work.

You'll learn from

Sarah Jutras

Business owner since 2016, freelance design consultant, former product design lead and design director

Sarah Jutras (she/her) has spent the past 15 years leading design for consumer products. She has served as a design director, educator & mentor, business coach, and maker (designing over 20 apps that shipped to the App Store). With experience both working in-house as a design leader (at PayPal, Modcloth, Detour, Chairish) and consulting agency side (with IDEO, Industry Global, Deloitte), Sarah made the leap into freelance, founding Huzzah Studio in 2016.

As a multidimensional designer, Sarah has evolved in her craft as a UX/UI designer, strategist, and intentional business owner. She shares her passion for creating meaningful experiences and helping others find a new way of working. Her Maven course is the compilation of what she has learned after 8 years in business, and what she wish she would've known when first starting out as a freelancer.

Previously at

General Assembly

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