How Top SaaS Companies Optimize Their Pricing
Hosted by Rob Litterst
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What you'll learn
Real-world pricing wins
Learn from successful pricing updates at Loom, Pipedrive, and Ahrefs that drove measurable growth.
Avoid costly mistakes
Examine real pricing missteps from top companies and the specific lessons you can apply immediately.
Evolve to outcome-based pricing
Master the incremental approach to outcome-based pricing without disrupting your current model.
Why this topic matters
In today's SaaS landscape, pricing strategy has become a critical differentiator. Companies that understand how to strategically adjust their pricing can significantly improve profitability while maintaining customer satisfaction. This lesson distills key insights from real-world pricing changes to help you make more informed decisions about your own pricing strategy in 2025 and beyond
You'll learn from
Rob Litterst
Rob is the Cofounder of PricingSaaS, a pricing intelligence platform.
Prior to PricingSaaS, Rob spent 3 years as a pricing consultant at ProfitWell, and has been writing a weekly digest on SaaS pricing, Good Better Best, since 2020.
Rob has spent 12+ years in SaaS, including roles in Sales and Marketing leadership at HubSpot.
Go deeper with a course
Pricing for SaaS: Your Competitive Advantage
Rob Litterst and Wilson Sadowski
Rob is the Cofounder of PricingSaaS, a pricing intelligence platform.. Wilson is a senior pricing lead at Google Cloud.
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