How to Show Up in AI Search (GEO for Real-Estate Agents)

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How to Show Up in AI Search (GEO for Real-Estate Agents)

Hosted by Matt Spangler and Guest Expert

Wed, Nov 19, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Invite your network

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The AI Marketing System for Top Real Estate Agents - 2026 Planning Edition

Matthew Spangler

View syllabus

Wed, Nov 19, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

The AI Marketing System for Top Real Estate Agents - 2026 Planning Edition

Matthew Spangler

View syllabus

What you'll learn

GEO/AEO strategies specific to real-estate agents

Learn how to get named, quoted, and chosen inside AI answers (Google AI Overviews, ChatGPT, Perplexity etc)

How to get ranked

We’ll cover the areas you need to be focus on today to start ranking when people search for top realtor in your area.

Case studies of agents applying GEO now

Examples of agents who moved from old SEO to AI-answer visibility.

Live Q&A

Ask specific questions about your strategies and what to publish next.

Why this topic matters

AI search grew 350% in the last quarter. This entire industry has shifted from ranking 10 blue links to AI generating the answer. If your brand isn’t a source the model can cite, you’re invisible. This session gives agents a no-fluff, local-first GEO playbook.

You'll learn from

Matt Spangler

Former Compass CMO w/ over a decade in real estate tech & agent coaching

Former Compass CMO w/ over a decade in real estate tech & agent coaching.

Matt has over 20 years as an entrepreneur and executive. From 2014-2022 he led all brand and marketing at Compass (COMP) from 40 employees to the #1 independent real estate company in America. He was the first marketing hire and built every aspect of the brand including a national in-house group that serviced the marketing needs of 30k+ real estate professionals across 50+ US cities.

Since 2023 Matt has served as an advisor to tech leaders & CEOs and a AI marketing coach to top Real Estate agents. His previous courses have been attended by over 1000+ agents across the country. Every course focuses on how AI can integrated into your business to grow your brand and get back valuable time.