Michael Martin

AI for Real Estate: Tools That Give Agents an Edge

Apollo Global Management Inc.

Code and Theory

Avenue 8

CEO & Co-Founder of Sidekick

Learn why ChatGPT isn't enough and how real estate-focused tools give you an edge through data access and workflows

Why Industry-Specific AI Matters

Your buyers and sellers are already using ChatGPT — learn how to add value they can't get themselves

Stay Ahead of AI-Savvy Clients

Practical applications for supporting buyers and sellers, creating compelling CMAs, and developing offer strategies

AI for Search, Pricing, and Offers

Use AI to practice client conversations, refine your pitch, and improve your performance

AI as Your Executive Coach

Industry specific AI workflows from the marketing architect behind Compass's growth-special year end edition focusing on your 2026 marketing

CMO & AI coach to top Real Estate agents

Compass Real Estate

Foyer Savings

Tribeca

Uniswap Foundation

Space Exploration and Research Agency

Matthew Spangler

Former Compass CMO w/ over a decade in real estate tech & agent coaching.

Cohort 3

Cohort 4

As the former Chief Marketing Officer at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.compass.com/">Compass</a>, I built marketing systems for 30,000+ real estate professionals across 50+ cities. Since that time I've built a following of over 10k agents across my <a target="_blank" rel="noopener noreferrer nofollow" href="https://agentintelligence.beehiiv.com/">Agent Intelligence newsletter</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/spangler.studio">social accounts</a> and Maven courses.I've been working with AI marketing tools since 2017 and now I'm sharing how AI can transform your approach to marketing—without the hype or complexity. Join graduates of this popular course who have gained a massive edge in marketing, leads, productivity, client experience and winning new listings. This is your chance to stop watching from the sidelines and start using AI&nbsp;in your business&nbsp;— with confidence.This course is open to agents from any brokerage and will help you cut through the clutter of 1-off point solutions and apply things that actually matter to real estate agents!This course features the tools that matter most to agents: ChatGPT, Gemini, Claude, Perplexity, Elevenlabs, VEO3, Sora and more.Join Matt for 5 LIVE 🧑‍🏫 sessions in 2 weeks. Each 90-minute class is hands-on and recorded so you can revisit at anytimeInvest $1095 today or hire a marketing assistant ($40K+ annually) tomorrow.

🚨 Why This Course, Why Now?


Proven AI Systems That Save 5+ Hours Weekly

2026 Full Year Marketing Plan

Build Fluency

Direct Access to Matt's Expertise and Network

Expand Your Referral Network with Growth-Focused Agents

This course is built exclusively for real estate professionals. Unlike most generic AI courses all the course work focuses on that industry.

Working in Real Estate

Growth Minded Agents: entrepreneurs who want to use AI to work smarter, not harder and build marketing strategies and systems that scale.

Agent Teams or Team Leaders: Looking to build systems that help their teams scale, expand their sphere and focus more time with clients.

Newer Agents Building a Brand Learn how to create consistent, high-quality marketing without hiring a creative team.

Most people use ChatGPT for emails and summaries. In this hybrid Maven course, Cassie will show you how to use it for what actually matters: career moves, negotiations, strategic planning, and high-stakes decisions where you need to think clearly under pressure. Forget busywork, let's focus on the things that really matter and make a real impact. We live in a world where advice is cheap, AI is abundant, and judgment is priceless. This course teaches you how to stay in charge of your thinking while using AI to enhance—not replace—your decision-making. ✨ Cassie’s Note to You“AI will free you for the hard work of figuring out what actually matters. You don’t have to memorize everything anymore—but you still have to do the hard part: deciding what matters. That’s on you. Let’s make sure you’re really good at it.” My new course is about putting decision science on steroids with AI. It's an accelerated course in 5 modules with 30+ on demand videos as well as a 2 hour live Q&amp;A that you can attend with me where I answer all your burning questions. (If you can't make it live, you can access the recordings later.) I show you how to:✓ Apply the principles of good decision-making✓ Use ChatGPT to reduce effort without reducing rigor or decision quality✓ Avoid the single biggest trap that turns "AI-assisted" into "lazy thinking"✓ Screen your decisions for cognitive biases✓ Build a "decision scribe" that documents your reasoning so you actually learn from experience✓ Shift from drowning in advice to operating with confident judgmentYou also get access to your cohort of folks who are on this journey with you plus prompts and frameworks you can download and use.The bottom line: Before rolling out AI across your org, master it yourself first—to win back time, think sharper, and make better calls. 🧰 What You’ll Walk Away With:✅ Reusable decision projects you can build in minutes and apply forever✅ De-biasing frameworks for high-stakes decision checks✅ Better decision ROI so that the same amount of effort gets you higher decision quality✅ Decision documentation templates that will help you grow as a decision-maker In Cassie’s words: “A better decision maker isn’t someone who works harder—it’s someone who maximizes their return on effort.” Course Format 🧭 8+ hour hybrid course: 🧩 30 videos of on-demand core content by topic and edited for anytime enjoyment 🙋 2 hours of live, high-energy Q&amp;A with you and your cohort 💬 1.5 hours of prerecorded Q&amp;A with past cohorts 📕 Extensive course notes, prompts, examples, study guides, and frameworks This is Cassie at her most authentic: fast-paced, practical, and fun. This course takes you on a show-and-tell journey through ChatGPT as a decision-making tool. It's an intense overview of practical, immediately usable techniques. 🌟 What Makes Cassie DifferentShe didn’t just teach decision intelligence. She built the field. Cassie founded Decision Intelligence, trained 20,000+ Googlers, and helped shape how organizations worldwide think about AI and analytics. Her workshops required lotteries. But it’s not just her credentials—it’s the experience. “Clear, funny, energetic, approachable, insightful.” “Makes difficult concepts genuinely entertaining.” “I wish we had this at MIT.” She’s known for turning intimidating subjects into joyful ‘aha!’ moments — combining cognitive science, data science, AI, and humor in a way no one else does. 🚀 Why This Course ExistsMost people using AI for decisions make predictable mistakes:• Treating ChatGPT like a search engine• Delegating the wrong parts to AI• Getting low return on effort• Falling for cognitive traps• Confusing decision quality with outcomes You can do better! This course shows you how. 💰 Course InvestmentPrice: $795 Includes:• 5 modules covering 30 videos plus question-led study guides to deepen your understanding• 2 hours live with Cassie Kozyrkov• 3.5 hours of prerecorded content• 1.5+ hours of optional homework• All decision frameworks, templates, and examples• Direct interaction during Q&amp;A• Access to a community of decision-makers on a journey to be their best selves• Most companies reimburse Maven courses through L&amp;D budgets — ask your manager.

💡 Why This Course

Course syllabus

Oct 24, 2025

Course schedule

Leaders ready to evolve with AI and motivate their teams. See what AI can do for you and become the AI champion your organization needs.

Professionals who want to think better—not just faster.﻿Turn ChatGPT into a strategic thinking assistant, not a glorified autocomplete.

Decision-makers looking for clarity. Supercharge your decisions and hone the human judgment skills that AI makes more valuable.

Who is this course for

🧠 What You’ll Learn

Discover why ChatGPT can’t make decisions for you (and who is making them when you delegate). Learn how to stop using it like 2019 Google Search — and start using it like a thinking partner.

How to Actually Use ChatGPT for Decisions

Get frameworks and templates that you can immediately use to improve your approach to decisions. Build reusable decision-making tools you can deploy for repeated choices.&nbsp;&nbsp;

Decision Frameworks and Templates

Learn to document decisions so you know if you’re skilled or just fortunate. Screen for cognitive biases before they derail you. Stop learning from the wrong signals.

How to Separate Decision Quality from Luck

Understand when intuition serves you and when it leads you astray. Match your decision effort to what’s truly at stake.

When to Trust Your Gut vs. When to Slow Down

Understand what’s safe to share. Learn how to think clearly about delegation, responsibility, and human judgment in an AI-driven world.

Privacy, Judgment, and Responsible AI Use

“A better decision maker isn’t someone who works harder — it’s someone who gets a higher return on effort.”

Maximize Your Decision Return on Effort

Make better decisions in the Age of AI. Turn ChatGPT into your strategic thinking partner.

Google

Disney

HumanX

Intel

Salesforce

Cassie Kozyrkov

Cohort 5

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

Janurary 28, 2025

Janurary 29, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

What you’ll get out of this course

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

Jan 2026

April 2026

SPECIAL NOTE: This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.