Better Data, Faster: Transform Your Customer Surveys

Lightning Lessons

Practical skills & tools to accelerate your career

Better Data, Faster: Transform Your Customer Surveys

Hosted by Elizabeth Creighton, PhD

512 students

What you'll learn

Write unbiased questions to get clean, useful data

Strategies for crafting survey questions that accurately capture customers' thoughts, opinions, and behaviours.

Get high-quality responses quickly

Proven ways to get customers to start (and finish!) your survey, with minimal dropoff.

Jump into analysis

My favourite shortcuts for making sense of messy data so you can start taking action on what you learned.

Why this topic matters

Surveys are a uniquely powerful tool for gathering data about your customers -- when done right, they can quickly help you understand the thoughts, opinions, and behaviours of hundreds or thousands of people. Learn how to maximize your next survey's potential with my expert tips for better survey design and analysis, and start getting more useful, trustworthy data from your customers immediately.

You'll learn from

Elizabeth Creighton, PhD

Founder of BrazenUX | ex-Shopify

With 16 years of experience conducting impactful research, Elizabeth has shaped the design of hundreds of websites, apps, services, and physical products for companies such as Shopify, Mozilla, Instacart, MTV, and Meta. Her experience is complemented by a PhD in Cognitive Psychology, which gives her a deep understanding of how users think, behave, learn, and remember. When she isn't running user interviews, Elizabeth teaches training workshops on user interview skills for conferences, clients, and the Maven and O'Reilly Media platforms.

Clients include