Brazen UX

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Creating a simple, lightweight research plan is your first step towards making sure you'll get useful, actionable data from your research. You'll be able to create your research plan in just 15min using this template!

Research Plan Template

Hands-on practice & expert guidance to 10x your interview skills. Get insights that power smart, data-driven product & design decisions.

Founder @ BrazenUX

Elizabeth Creighton, PhD

Founder @ Brazen UX | ex-Shopify | 1,000+ interviews conducted
 

User Interview Skills for Designers & PMs

Product Manager

producer/founder, consultant

UX DESIGNER

UX Designer

Product designer

Product Designer

Product Lead

ux research coordinator

Digital Product Manager

Lead Design Engineer

Any good designer or product manager understands the importance of talking to users -- these days, it's just a basic expectation of the job.But without training, it can be a disaster: despite good intentions, they waste time on inefficient practices, and they get biased data that steers their company in the wrong direction.I’ve worked with dozens of folks who are pumped to talk to users, but they…<blockquote><ul><li>Waste tons of time and energy trying to recruit people to participate</li><li>Unintentionally ask leading questions that will only ever get them the answers they want to hear</li><li>Focus on validating the ideas they already think are great rather than testing their assumptions about what users actually need</li></ul></blockquote><ul><li>Struggle to sift through all their data to synthesize the key insights</li><li>Miss opportunities to make an impact because they can't persuade stakeholders to take action</li></ul>In this course, you'll learn how to run interviews just like a veteran user researcher. Through expert advice, personalized feedback, and plenty of of hands-on practice, you'll develop the skills to plan, execute, analyze, and document interviews effectively -- so you can translate your hard work into evidence-based product &amp; design decisions.

Deeply understand your users so you can build things that solve their problems ✨

A proven playbook for efficient planning & recruiting

Specific frameworks to structure your interviews for maximum impact

Actionable tips for making participants feel comfortable opening up

Confidence built through in-class practice & expert feedback

Strategies to analyze data that won't overwhelm you

Effective ways to communicate results and get buy-in to take action

Designers who want to upskill by becoming proficient in one of the most useful &amp; versatile user research methods.

Product managers who need to deeply understand their users so that what they build next meets their needs &amp; solves their problems.

Early-career UX researchers looking for the hands-on practice &amp; expert advice they need to level-up their interview skills.

Speedy recruiting for customer research

Founder of Brazen UX | ex-Shopify | 1,000+ interviews conducted

Quickly narrow in on your audience & write a lightweight screener to ensure they're qualified participants -- not bots.

Strategies for finding your ideal participants

Tried-and-true tricks for getting folks to sign up & commit to showing up.

The best ways to get potential participants to say "yes"

A low-effort way to manage participant signups, scheduling, consent forms, and reminders.

Simple steps to create an automated participant workflow

Better Data, Faster: Transform Your Customer Surveys

Founder of BrazenUX | ex-Shopify

Strategies for crafting survey questions that accurately capture customers' thoughts, opinions, and behaviours.

Write unbiased questions to get clean, useful data

Proven ways to get customers to start (and finish!) your survey, with minimal dropoff.

Get high-quality responses quickly

My favourite shortcuts for making sense of messy data so you can start taking action on what you learned.

Jump into analysis

The Art of Unbiased User Interviews

Understand how your actions impact the quality of your data -- and the product decisions that result from it.

The causes & effects of bias in interviews

Build a toolkit of specific, proven steps you can take to improve your interviews immediately.

My favourite strategies to limit bias

Practice pivoting and "de-biasing" questions on the fly, because even the most seasoned interviewers mistakes.

Learn directly from Brazen UX

Brazen UX

Courses

User Interview Skills for Designers & PMs

Lightning Lessons

Speedy recruiting for customer research

Better Data, Faster: Transform Your Customer Surveys

The Art of Unbiased User Interviews

Resources

Research Plan Template