Free Lesson
Nail how you write customer insights
30 min
Sep 1, 2026 11:00 PM
What you'll learn
The characteristics of a strong insight
Learn the structure of an insight and the type of language that moves something from an observation to an insight
What a good insight looks like in practice
See a detailed breakdown of what differentiates a strong insight from a surface level observation
How to frame your findings for different stakeholders
Learn the kinds of messages that resonate most with design vs product vs senior stakeholders.
Why this topic matters
Writing insights is the foundational skill for UX researchers. It's what organisations hire us to do. But often insights stop at the level of an observation. This leaves stakeholders with more questions than answers and reduced the value of UX research. This session will give you actionable ways to move from an observation to an insight and to increase the power of your UX research.
You'll learn from
Ruby Pryor
Founder at Rex
Previously at
