Nail your Ideal Customer Profile (ICP)

Hosted by Peter DiGiammarino and Joyce Reynolds Ph.D.

124 students

What you'll learn

Transform Your Revenue Engine in One Session

Walk away with a clear path to game-changing assets that separate funded companies from the rest.

Your "Why Us" Power Statement

Master the 3-step W-W-W tool to distill your value proposition into one that anyone can repeat.

Your High-Value Customer Filter

Reverse-engineer your best wins to create a laser-focused profile that guides your sales team to prospects who will buy.

Why this topic matters

42% of startups flame out because they chase everyone instead of someone (CB Insights). Nail WHAT you deliver, WHO needs it, and WHY they’ll buy. A razor-sharp ICP cuts CAC, builds predictable revenue, and screams “investable” to VCs. Our AI-powered, battle-tested system turns scattershots into rifle shots that power billion-dollar growth.

You'll learn from

Peter DiGiammarino

CEO at IntelliVen, Creator of MtL

$3B+ value creator with a 30-year track record of transforming companies into market leaders. Scaled Compusearch from $15M to a $2B acquisition, accelerated growth at Unanet, Booz Allen (Aquilent), and DXC (Touchstone). Former senior executive at Hyperion, SAIC, and BTG. As Founder/CEO of IntelliVen and author of Manage to Lead, he distills winning patterns into behavioral science that helps leadership teams out-execute their competition.

Joyce Reynolds Ph.D.

MtL Course Designer and Co-Instructor

Strategic architect who transforms leadership chaos into execution excellence. With a Ph.D. in applied behavioral science, Joyce designs the collaborative processes that unlock collective intelligence and drive measurable performance gains. Her virtual and in-person programs have aligned hundreds of leadership teams, turning strategic confusion into market-dominating clarity. She turns the science of team dynamics into the art of unstoppable growth.

Unison, Hyperion, AMS, SAIC