How to measure design success

Lightning Lessons

Practical skills & tools to accelerate your career

How to measure design success

Hosted by Nick Babich

471 students

What you'll learn

How to measure UX of a product

Overview of a core set of metrics for measuring usability, engagement, and satisfaction from using your product

How to measure product’s success in meeting business goals

Introduction to revenue & conversion as well as market & growth metrics

How to choose the right metrics for your product

Quick tips for align with product goals and business objectives.

Why this topic matters

How do you know if your design is valuable for your users and business? The only way to answer this question is to start measuring design success. Measuring product design success is crucial to ensure it effectively meets user needs, solves problems, and drives intended business outcomes.

You'll learn from

Nick Babich

Product Design Leader & Founder of UX Planet (300K members)

Nick Babich is a Principal Product Designer who has shaped award-winning digital experiences at Brain Technologies and Milkinside. His design leadership has earned two Red Dot Awards and a Webby nomination, while his work spans from AI-powered applications to large-scale digital ecosystems. As the founder of UX Planet, he built one of the largest product design communities with over 300,000 members. His insights on user experience and product design have been featured in .Net Magazine and Smashing Magazine.

Previously at