This course is for you struggle with

🆘 Quantifying the value of design work

🆘 Proving the value of your work to stakeholders

Product design is much more than just creating pixel-perfect mockups. Design is all about creating value for both users and businesses. For designers to stay relevant, we must be aware of how we impact business. As you provide more business impact, you will likely receive more opportunities for growth.

But the truth is—measuring design and communicating design insights is never easy. Not only do you need to know what to measure and how to measure it, but you must also speak business language when talking to stakeholders. You likely face a lot of pushback from management if you present your insights incorrectly.

I've crafted this course to guide seasoned design professionals and first-year design managers on how to measure design impact and properly frame insights to business strategic priorities.

What to expect:

This course is not just about learning; it's about doing. Its a highly interactive course with in-depth discussion, practical examples, and exercises based on real scenarios that you can easily apply to your daily design work. You will learn how to identify metrics that work best for your product and present your findings to people who may not have a deep understanding of design processes.

At the end of the course you will be able to:

✅ Demonstrate the impact of design on business success.

✅ Make informed design decisions that showcase your problem-solving skills.

✅ Build a strong portfolio with data-backed case studies and measurable results.

✅ Use business vocabulary when talking about design (be able to speak business language when communicating design insights)

✅ Gain leadership recognition by proving how UX improvements drive key metrics.

Key topics we will focus on:

🚀 How to make design measurable (choose right metrics for your design task at hand)

🚀 How to track adequate data and then translate it into understandable and engaging stories

🚀 How to make better, data-driven decisions

🚀 How to speak the business language when communicating design findings

🚀 How to simplify numbers to accommodate for a wide range of stakeholders

The course includes:

• Real-life examples

• Hands-on exercises

• Frameworks to help you identify right metrics and KPIs for your project

• Live Zoom workshops taught by Nick