Build P&L Models That Win Executive Trust

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Practical skills & tools to accelerate your career

Growth Insiders

Build P&L Models That Win Executive Trust

Hosted by Elena Luneva

Thu, Mar 20, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go-to-Market Strategy for Product Leaders

Elena Luneva

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Thu, Mar 20, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Go-to-Market Strategy for Product Leaders

Elena Luneva

View syllabus

What you'll learn

Build Your P&L Model

Make your product metrics into a clear financial story that executives trust.

Create Your Project Investment Case

Build a business case that secures resources and wins executive support.

Master Downturn Planning

Learn systematic approaches to adjust P&L models to market changes

Why this topic matters

When it comes to budget discussions or investment requests, do you struggle to 'speak money' with executives? Learn P&L fundamentals and transform how executives see you: from a feature builder to a business leader who can turn product vision into revenue growth. This skill gap often becomes the ceiling that keeps talented PMs from advancing to VP, CPO, and GM roles.

You'll learn from

Elena Luneva

VP GoFundMe, (ex-GM, CPO Braintrust, Nextdoor, Opentable, and BlackRock)

Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. She is the VP of Product at GoFundMe, helping people support the causes they care about.

As a former CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, LiquidSpace, OpenTable, and BlackRock.

A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge. She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.

At and previously at