Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this field in Southeast Asia. Driven by the mission of making behavioral science more accessible and actionable, he has trained 2000+ design and business leaders and is currently advising the United Nations on behavioral science and AI.

David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioral design to build solutions.

John is the Managing Partner at Customer Centric Solutions LLC, where he specializes in helping brands craft cohesive and meaningful experiences across all touchpoints to drive customer acquisition, deepen engagement, and build long-term loyalty. His approach is grounded in customer Jobs-to-be-Done research methods and behavioral science.