Applying Behavioral Science To Accelerate Growth

Hosted by Jose Bermejo

Tue, Mar 25, 2025

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Biohacking For Leaders: Achieve Elite Cognitive Performance
Josh (Jose) Bermejo and Rebeca Sanz

What you'll learn

1# Behaviors: Learn How B2B Buyer's Buy B2B In 2025

Learn The Behavioral Buyer's Journey for B2B software products & services to understand the micro-decisions of buyers.

#2 Strategies to capture growth at each step of the journey

Sales, marketing & product strategies to nudge customers to move forward into their journey.

#3 Operations: Set up tactical OKRs to implement strategies

Practical examples of operational OKRs to capture the growth at each step of the buyer's journey.

Why this topic matters

Even the best product will stall if buyers aren’t motivated to take the next step. In B2B software, complex features and long sales cycles often cause friction that derails deals. By integrating proven techniques from behavioral science, you’ll remove hidden hurdles and guide customers through your funnel more smoothly. The result? Higher conversion rates, faster adoption, and accelerated growth.

You'll learn from

Jose Bermejo

fCRO, 16y growing 200+ B2B products & services, decision-making coach

Hey there—I'm Jose Bermejo, an Executive MBA grad (top-tier FT & The Economist) who’s all about turning limited resources into business results. I’ve led GTM and sales to 120% growth in under three years as CRO, reshaped an $18B market with a digital real estate innovation in Spain, and integrated AI in my consulting company to slash operational time by 40% ⚡ Besides I’m a passionate athelte, always looking for the next performance improvement in my brain, muscles and heart!


I’m also the founder of Predictable Innovation Strategy, the author of “The Art of High-Tech Positioning”, and the host of The Unstoppable Product Show. 


In 16 years in the B2B software + services industry, I've helped 500+ people & 30+ organizations navigate change and helped +200 B2B products, leading 300+ workshops & training sessions.


My jam? Using my understanding of human behaviors to help leaders see beyond the conscious to make better decisions, find the right solutions and make investments that pay-off, mostly realted with go-to-market and growth strategy.


My focus for my current life stage is to share knowledge and witness the impact on the humans I help. Actually I'm starting to host my own executive leadership retreats to help teams reach a State of Coherence!


Feel free to connect with me at Linkedin, I’m just one DM away from you!

Upskilling leaders at top companies

Meta
Webflow
Grammarly
Atlassian
Android

Learn directly from Jose Bermejo

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