The Behavior Strategy Canvas (Make It Toolkit)
Hosted by John Gusiff
What you'll learn
The Behavioral Design Sprint
Behavioral Challenge Statement
The Behavioral Strategy Canvas
A Case Study example of a Behavioral Strategy Canvas
Why this topic matters
You'll learn from
John Gusiff
Chief Experience Officer at Customer Centric Solutions LLC
John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.
He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.
Clients have included: American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.
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