The Behavior Strategy Canvas (Make It Toolkit)

Hosted by John Gusiff

100 students

What you'll learn

The Behavioral Design Sprint

We redesigned the original Design Sprint to make it more human-centered (here is what we did).

Behavioral Challenge Statement

It all starts with creating a behavioral challenge statement - six key benefits for doing that prior to the sprint.

The Behavioral Strategy Canvas

The step by step process for crafting the behavioral strategy canvas to align your team around a targeted behavior(s).

A Case Study example of a Behavioral Strategy Canvas

An example behavioral strategy canvas to help you visualize the desired outcome of the approach.

Why this topic matters

Design Sprint facilitators often face a core challenge: ensuring that the sprint focuses on the right problem, one that aligns with real user behaviors, needs, and barriers. Without a clear problem definition rooted in behavioral science, teams can waste time iterating on solutions that fail to drive actual behavior change.

You'll learn from

John Gusiff

Chief Experience Officer at Customer Centric Solutions LLC

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.


He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.


Clients have included: American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.

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